When a computer virus infected the network at Crouse and Associates in San Francisco, the insurance services company ground to a halt during a weeklong outage — costing a significant amount of time and money to resolve.

1. Global Technology Solutions provider Netswitch
launches product to Maximize Network Security for all
Businesses and Company COO and Chief Security
Officer Launches eBook
When a computer virus infected the network at Crouse and Associates in San Francisco, the insurance
services company ground to a halt during a weeklong outage — costing a significant amount of time
and money to resolve.
San Francisco, CA, August 31, 2014 - When a computer virus infected the network at Crouse and
Associates in San Francisco, the insurance services company ground to a halt during a weeklong
outage — costing a significant amount of time and money to resolve. The company does not have
a large IT staff or a chief information security officer, it can’t afford to employ security experts and
it doesn’t have the time or expertise to wade through the complicated Internet security landscape
filled with intimidating terminology like “botnets,” “kill-chains,” “application firewalls” and
“advanced persistent threats.”
So the busy company left it all up to global technology solutions provider Netswitch and its
innovative MADROC® Integrated Security Platform that maximizes network security for more
than 2,500 global businesses, large and small. MADROC® provides complete intrusion detection
and prevention along with event management and immediate alerting and remediation —
complete peace of mind within a monthly subscription plan.
The future is very clear: Cyber-crime is growing rapidly and as security gets better, the criminals
get smarter. To respond to this real problem, Netswitch has revolutionized the way IT security is
delivered — controlling and monitoring a heterogeneous mix of IT technology from top to bottom
at every touch point; a true Defense in Depth security strategy. A MADROC® subscription includes
all engineering, configuration, tuning, licenses and maintenance, along with a dedicated Security
Operations Control Center providing support around the clock, with 15 minute response and
immediate remediation.
“Netswitch is applying technology to important security and social issues that I care deeply
about,” said Ken Chrisman, Board Member of Netwitch. “This is an important opportunity to use
technology to protect personal information and doctor/patient confidentiality. I believe MADROC®
is poised to revolutionize the personal information security space with enhanced security
protection through advanced behavioral analytics while leveraging the cloud to manage the
massive data being generated.”
For more information go to http://www.netswitch.net/.
MADROC® Integrated Security Platform Customer Testimonial:
Pam Quilici, executive vice president of Crouse and Associates

2. “We chose MADROC® to ensure that our network will be secure and that we are protected from
similar attacks in the future,” said Pam Quilici, executive vice president of Crouse and Associates.
“Netswitch has been a trusted supplier of IT services for years. We love the way the MADROC®
service is designed and we know we can always count on Netswitch for the smartest and most
professionally responsive support.”
Shane Isaaks, the CIO of the Peninsula Hotel Group and Hongkong and Shanghai Hotels Group:
(See detailed information on this case study below)
"We have used Netswitch Security Services and their experts for years to insure that the Peninsula
Hotels are protected against data breaches and other security threats. Their new MADROC
program is revolutionary in that it combines all levels of protection in a single service package that
is amazingly affordable. We are looking forward to a threat-free future."
e-Book Breach Launches
In addition to the launch of MADROC® Integrated Security Platform, Netswitch COO and Chief
Security Officer Steve King has launched an eBook called “Breach” that describes the current state
of data breaches, and what you can do to protect your company.
Excerpt from eBook Breach: We have seen the trends in cyber-crime and malware attacks. With
these attacks evolving at such an astounding pace, your organization needs security solutions
today that address head-on every attack vector from the surface to the core, aka Defense in
Depth. We believe that the principle of Defense in Depth should be the foundation strategy for any
and all business security policies and approaches. Defense in Depth is the coordinated use of
multiple security countermeasures to protect the integrity of the information assets in an
enterprise. The strategy is based on the military principle that it is more difficult for an enemy to
defeat a complex and multi-layered defense system than to penetrate a single barrier.
In terms of computer network defense, Defense in Depth measures should not only prevent
security breaches, but will also buy an organization time to detect and respond to an attack,
thereby reducing and mitigating the consequences of a breach.
“I wrote this book because I wanted to help business leaders sort through all of the jargon and
arcane references in the data security world so that they could understand both the actual
threats, the dangers of doing nothing and the easiest, simplest and lowest cost ways to insure
against the inevitable data breaches that will occur in the future,” said King. “One of the many
dangers in doing nothing is that it will invite the government (both) to insert themselves into the
process of "protecting consumer personal information". The costs of compliance with Sarbanes-
Oxley have risen more than 60% over the last 10 years and have had significant unintended
consequences in area like IPOs and increased compensation for lawyers, auditors and run-away
consulting fees. It would be much worse with a Federal Security Compliance Act.”
NOTE: On Tuesday, August 26th the first of many bills to come is on Jerry Brown's desk imposing
government rules and protection legislation on businesses (who do not do it themselves) to insure
against the loss of consumer and personal information and to offer one year free credit access to
consumers whose financial information has been compromised.
The book is complimentary and can be downloaded at http://www.netswitch.net/ebook-breach-by-
steve-king/.
Background on Steve King, Chief Operating Officer, COO and Chief Security Officer and eBook
Author
After college, Steve turned down an offer to be a copy-writer on the Hoover Vacuum account for
Hoefer-Dieterich and Brown to pursue a career in IT, but never lost sight of the future impact of

3. consumerization on Information Technology. Steve subsequently logged over 30 years of
computer industry experience in sales and marketing, software engineering, product development
and professional services. Steve also has extensive market experience in Information Security
Management Internet, Digital Media, Business Intelligence, Document Management, eCommerce,
and Business Process Reengineering.
Steve has managed product development with UNIX, Windows and Java platforms, founded three
software and services startups and raised $32m in venture capital. Steve has held a variety of
executive management positions in development, sales, and marketing for ConnectandSell,
Whittman-Hart, marchFIRST, the Cambridge Systems Group, Memorex, Health Application
Systems, Endymion Systems, Blackhawk Systems Group and IBM.
He has also led digital marketing engagements for Abercrombie & Fitch, Tommy Bahama, REI,
Harley Davidson and wrote a best-selling business book on Retail Web Marketing.
As a co-founder of the Cambridge Systems Group, Steve led the marketing effort for ACF2, which
would become the leading Enterprise Data Security product for IBM mainframe computers. As a
direct result, Steve is now known as the God-father of Information Security. Over the years, Steve
has been issued multiple engineering patents encompassing contextual semantic search
technologies, web-enabled multimedia audio transfers, imaging capture and database smart query
processing.
Steve studied toward a B. S. in Mathematical Probability and Statistics from the University of
California at Berkeley with a Minor in Journalism and studied Social Justice Law at the Santa Clara
University School of Law.
Contact:
Marci Bracco Cain
Chatterbox
Carmel, CA 93923
831-747-7455
http://www.netswitch.net
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