Making a change can be hard, but focusing your efforts on three basic human resources can go a long way. These three resources, mind, hearth, and path, and how to use them to make change easier are explained and illustrated with examples.

1. Make
change
easier!
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2. Presentation based on
“Switch” by Chip and
Dan Heath
www.heathbrothers.com
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5. RATIO
EMOTION
ENVIRONMENT
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8. Not tempted 19 minutes
(cookies)
Tempted 8 minutes
(radish)
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9. 1.RIDER Direct
• Find the bright spots
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11. – Poverty
– Poor sanitation
– Ignorance about nutrition
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12. LOOK FOR THE BRIGHT SPOTS!
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13. – Added sweet potato greens
– Gave them a meal 4x a day
– Actively (hand-)fed them.
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14. DIRECT THE RIDER
– Look for bright spots
– Weed out atypical cases
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15. • ENGLISH WORDS FOR EMOTIONS
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16. A-F of www.english-at-home.com
• Angry • Confident
• Annoyed • Delighted
• Appalled • Ecstatic
• Apprehensive • Excited
• Ashamed
• Bewildered
• Betrayed
• Confused
• Cheated
• Cross
• Depressed
• Disappointed
• Envious
• Embarrassed
• Furious
• Frightened
16 4
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18. 1.RIDER Direct the Rider
• Find the bright spots
• Script the critical moves
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19. 1 new treatment 47 %
2 new treatments 28%
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22. Critical move for doctor:
- Use invasive surgery only as a last resort
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23. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
Silvester van Koten – www.ProfessionalPresentations.tk

24. Big
Hairy
Audacious
GOAL!
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25. BY THE END OF THIS SCHOOL
YEAR YOU ARE GOING TO BE
A 3RD GRADER!
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26. • With respect to reading for the school
year, I administered three diagnostics:
CWT, Assessment of Comprehension, and
Monster Test.
– Using the CWT, I identified my classes'
average as grade level 1.5 in September. My
goal is to increase my students' word
identification so as to ensure a class average
of 3.0.
– Etc..
– Etc…
Silvester van Koten – www.ProfessionalPresentations.tk

27. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
Silvester van Koten – www.ProfessionalPresentations.tk

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29. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
2.ELEPHANT Motivate
• Find the feeling
Silvester van Koten – www.ProfessionalPresentations.tk

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34. ANALYZE THINK CHANGE
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35. ANALYZE THINK CHANGE
SEE FEEL CHANGE
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39. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
2.ELEPHANT Motivate
• Find the feeling
• Shrink the change
Silvester van Koten – www.ProfessionalPresentations.tk

40. GIVE A HEAD START
19%
8
34%
++
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41. LOWER THE BAR
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42. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
2.ELEPHANT Motivate
• Find the feeling
• Shrink the change
• Grow your people
Silvester van Koten – www.ProfessionalPresentations.tk

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45. Confidence
Hope
Start
Insight
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46. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
2.ELEPHANT Motivate
• Find the feeling
• Shrink the change
• Grow your people
Silvester van Koten – www.ProfessionalPresentations.tk

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48. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
2.ELEPHANT Motivate
• Find the feeling
• Shrink the change
• Grow your people
3.PATH Shape
• Tweak the environment
Silvester van Koten – www.ProfessionalPresentations.tk

49. http://www.brianwansink.com/
Journal of Nutrition, Education, and Behavior, 2005.
Silvester van Koten – www.ProfessionalPresentations.tk

50. LARGE BUCKET
Stale, 14-days
33% more
old popcorn
Fresh,
45% more
tasty popcorn
Wansink & Kim (2005): “large packages
and containers can lead to overeating”
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53. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
3.ELEPHANT Motivate
• Find the feeling
• Shrink the change
• Grow your people
.3PATH Shape
• Tweak the environment
• Build habits
Silvester van Koten – www.ProfessionalPresentations.tk

54. Hand in paper on the 26th
Without action
33%
trigger
With action
trigger 75%
Silvester van Koten – www.ProfessionalPresentations.tk

55. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
2.ELEPHANT Motivate
• Find the feeling
• Shrink the change
• Grow your people
3.PATH Shape
• Tweak the environment
• Build habits
• Rally the herd
Silvester van Koten – www.ProfessionalPresentations.tk

56. Report the smoke
1 subject 75%
3 subjects 38%
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58. 1.RIDER Direct
• Find the bright spots
• Script the critical moves
• Point to the destination
2.ELEPHANT Motivate
• Find the feeling
• Shrink the change
• Grow your people
3.PATH Shape
• Tweak the environment
• Build habits
• Rally the herd
Silvester van Koten – www.ProfessionalPresentations.tk

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62. Direct the Rider
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