Email is both an art and a science. This presentation reviews a variety of best practices from successful nonprofit organizations as well as the key email metrics that really matter. This presentation was part of Blackbaud's npEXPERTS webinar series. Listen to the presentation here: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=654563&sessionid=1&key=BD86291CA4F5F96CFF3720EA05C87762&sourcepage=register