2. Industry profile:
(Apparel Manufacturing)
• Apparel is one of the basic necessities .
• The Apparel and Textile industry is India’s second largest industry
• India and China have a comparative advantage in this industry.
• apparel goods had been reserved for SSI till 1997.
• garments made depends on various factors.
• In past two decade The apparel market has grown 15.5% to INR
1,224 billion.
• India accounts for about 12% of the world’s production of apparel.
3. • Industry has around 1, 25, 000 knitted and woven
Garment units
• Production capacity is 8,390 million pieces, in which
1,930 million pieces are exported.
• Over 36.5 lakhs workers
• US and EURO are the main import hubs.
• Major Players:
– Aditya Birla Nuvo
– Raymond
– Koutons
– Arvind Mills
– Wills Lifestyle.
4. Company profile:
(Shahi Exports Pvt. Ltd.)
• Started in 1974 at Faridabad, in Delhi
• Bangalore operations began on 1st November 1988 with 250
associates and 104 machines.
• Expanded over 200 times from last 30 years
• Manufactures 3 million pieces of high quality wovens & knits
per month
• In-house product development and design studio
• Uses 3 software platforms such as MOVEX, COGNOS and
OPTITEX.
• Major business operations are Textile Mills and Apparel
Manufacturing.
5. • Future plans: set up 3 more units in Karnataka, plants in
Bangladesh and Pakistan.
• Competitors: Madura Garments, Gokuldas Exports and
VK Exports.
• Key personnel:
– MRS. SARALA AHUJA - Chairperson(founder)
– MR. HARISH AHUJA - Managing Director
– MR. GIRISH AHUJA - Director
– MR. SUBHASH TIWARI - Director
– MR. RAMALINGAM - CEO
7. • VISION:
“Be the global best in bringing delight to human life by weaving
dreams of fashion & feelings of comfort”.
• MISSION:
– Be the most preferred competitive global supplier of apparel.
– Be the most preferred employer in the industry.
– Be a learning organization to improve & excel.
• VALUES:
– Customer delight.
– Integrity & ethics.
– Respect for human values.
– Nurturing human talent.
– Continues improvement
9. Departmental study:
1. MARKETING/MERCHANDISING
It includes directing and overseeing the development of
product line from start to finish.
• Type of merchandising
– Marketing merchandising.
– Product merchandising.
2. SAMPLING:
Sampling is done to see how the product will look like
when produced in bulk.
10. 3. PURCHSING:
Divided into two sub department
• fabric sourcing
• Trims sourcing.
4. PRODUCTION DEPARTMENT:
This Department Includes Various Sections As Follows:
Cutting Section
Embroidery Section
Sewing Section
Washing Section
Finishing Section
11. 5. HUMAN RESOURCE DEPARTMENT:
HR department is divided into two sections for the better control of
manpower
Corporate HR
Factory HR.
6. FINANCE AND ACCOUNTING DEPARTMENT:
The company uses its own funds for long term sources. For short
term sources the company avails over draft facilities from banks
like Canara Bank and Axis Bank”.
key functions includes:
Capital budgeting
Bills Receivable and processing
Salary and wage administration
12. Other departments:
• Planning Department
• Industrial Engineering Department
• Fabric Audit Department
• Fabric Stores
• Accessory Stores
• Maintenance
• Systems
• Documentation Department
13. Absenteeism
Weaknesses
No utilization of
machines
Well established.
Uneven
Good backward
SWOT production flow
integration capture global market.
Low cost production
garment exports slowing
ANALYSIS delay in
China is getting
receivables
Use
down. of latest expensive.
Frequent conflicts
technology.
unpredictable demand Brazil retailer increasing
Treats
Best technological
Faster utilization of orders.
material.
obsolescence Open up of FDI in retail
In house product
Fluctuation in rupee value sector
Recession in and design
development major import abundant raw material
centre
hubs Cheap skilled labour
14. Findings: Suggestions & Conclusion
Findings,
• Expanded over 200 times in past 30 years.
• Production capacity of the unit is 8000 to 10000 garments per day.
• Efficiency of the company is ranging from 50% to 75%.
• The company’s customers are situated in foreign
• Own product design centers
• Exports its products through its sister company.
• Company uses its own funds for long term operations
• Company is following manual KANBON system
15. Suggestions:
• Use the electronic KANBON system
• Company can go for six sigma
• Company is facing 8% to 10% absenteeism can reduced by
creating friendly work environment.
• frequent conflicts because of over burden can minimized by
recruiting additional operators.
• Company is not taking many good investment opportunities
mainly depending on internally generated funds consider
outside sources
16. Conclusion:
• “Shahi Exports Pvt. Ltd”, developed itself as a leading
manufacturer of ready to wear garments in India.
• Company’s strength lies in good product design team, well
trained employees, quality concern and price leadership.
• Finally, Shahi is growing at good rate even though it has many
internal and external problems and the customers are satisfied
with “Shahi Exports Pvt. Ltd”, and have a positive attitude
towards the organization.