1. How can I send
this teddy bear to
my grandson, to
that his California?
2. THE WORLD'S MOST CONVENIENT EXPRESS
DELIVERY SERVICE
IS SEEKING FOR FRIENDS AND INVESTORS
CONTACT@SMAILEX.COM
Jane Smorodnikova, CEO
.com
3. THE PROBLEM THAT SOLVES .com
EXAMPLES AT WEBSITES OF
FEDEX, UPS, DHL
2 billion people use express delivery services every year!
But all the operators of this market concentrate on logistics but not
the customer convenience. Today, to send a parcel with ANY
company you have to know:
the weight of the parcel (where are those pocket scales of yours?);
its dimensions (take out your measuring tape!);
sender's and addressee's zip codes (somewhere in Zimbabwe).
And only after that you will be able to learn
how much it will be to send your parcel
and call a courier!
4. ESSENCE OF THE
SmaileX.com is an online service, which is the first one in the entire
express delivery industry ever to allow:
EQUAL determination of the parcel weight and dimensions "by
eye", with the help of visual associations and artificial intelligence
technologies;
EASY determination of the parcel weight and dimensions by its
content (e. g. two iPhones);
No worries about zip codes;
EXACT information on the prices and their comparison between
any carriers before placing an order, along with
getting a discount!
SmaileX.com – cheaper and,
above all, more convenient!
9. MARKET AND COMPETITITORS OF
The express delivery market amounted to $211 billion in 2009.
The average shipment cost is $18.23.
The competitors for the project are courier companies' websites
and several specialized portals.
The closest competitor is parcel2go.com. They do not offer the
opportunity of making an order without knowing the parcel weight
and dimensions or the zip codes, but they offer price comparison
between several major couriers.
In 2009, they earned proceeds of
$24 million, with the staff
consisting of about
40 employees.
10. COMPETITORS AND VALUE CURVE
Comparativeassessment
Customer trust Close Price Ordering Choice Time costs
to customer convenience and comparison
11. MONETIZATION OF
The business model in use has been tested practically, and by
the competitors as well, which allows considerable minimization of
eventual risks for the project. Some of the contracts required have
already been concluded (FedEx, UPS). Customers do not actually pay
– they save on it!
20% discount for
SmaileX given by
DHL
5% discount
for customers
given by
SmaileX
15%
income for
SmaileX
SmaileX gets its profit from every order
by receiving the difference between
the courier discount and
the customer price.
12. DISTRIBUTION AND STRATEGY OF
Sales channels:
Direct sales (website);
Social networks (and
applications for it);
E-commerce (modules for
delivery cost calculation);
Partner programs.
Development strategy:
Opening the API, to become a
universal aggregator for the
information on the delivery
opportunities provided by other
companies, services and
applications, and the build the
orders center;
Integration with system
developers working for courier
companies;
Continual improvements of the
order making convenience and
the quality of the information
provided.
13. TARGET GROUPS FOR
Portrait: the target groups for the project are:
Private individuals sending parcels;
Corporate bodies (small and middle scale business) without long
term contracts concluded with express delivery companies;
Carriers and courier companies interested in attracting customers.
Potential numbers: 2 billion people worldwide and 10 million in
Russia (already using express delivery services);
Planned: 1-2 million transactions a year.
14. SALES FUNNEL FOR
Expected to become our customers
Searching for easiest and cheapest way and
trusting internet services 0,5% of 126 M. = 2 M annually
Orders via Internet
Active Internet users 30% of 420 M = 126 М annually
Interested potential customers
Percentage of private international
deliveries (expensive and non-recurrent) 21% of 2 billion = 420 M annually
Potential customers
People using express delivery services 2 billion people annually
15. PROMOTION OF
Concept:
1. To be right where the demand is – in the social network the
customer is a member of, in the online store where he finds the
things he needs, in the search system where he looks for
comparison of carriers' services. We will be anywhere user wants.
2. To offer advantages: more accurate, much easier, a lot clearer.
3. To show no disadvantages: the same reliable carriers but with
more convenient and less expensive services.
4. The primary promotion method is using social media, as the rest
of the carriers are not represented there yet. About 40% of the
project resources will be thrown
at the primary promotion.
16. WHO ARE STARTING
Our strategic investor:
The owner of a successful
express delivery company;
Contracts with
international carriers;
Analytics and statistics;
Expert knowledge of the
subject field;
Initial project
financing.
Team core:
Jane Smorodnikova, CEO – idea
author, have an experience of
success startups of billing and
payment systems. Qualified in
project management, marketing and
promotion.
http://ru.linkedin.com/in/smorodnikova
Maxim Filatov,
CTO – team leader,
experienced in
development of
world class
internet services.
?
18. LOOKING FOR INVESTOR FOR
Current stage:
Initial financing acquired;
Prototype development
completed;
First stage result –
feedback received, strategy
corrected, project risks
reduced.
We already have:
Competent team working in
harmony;
Contracts and market
knowledge;
Tested business model;
Strategic investor.
We are seeking for:
Second investor for the main stage
financing.
IRR – 50%, terms – 3 years, amount
and share can be discussed;
Withdrawal strategy – redemption
by the strategic investor.