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How can I send
this teddy bear to
my grandson, to
that his California?
THE WORLD'S MOST CONVENIENT EXPRESS
DELIVERY SERVICE
IS SEEKING FOR FRIENDS AND INVESTORS
CONTACT@SMAILEX.COM
Jane Smorodnikova, CEO
.com
THE PROBLEM THAT SOLVES .com
EXAMPLES AT WEBSITES OF
FEDEX, UPS, DHL
2 billion people use express delivery services every year!
But all the operators of this market concentrate on logistics but not
the customer convenience. Today, to send a parcel with ANY
company you have to know:
the weight of the parcel (where are those pocket scales of yours?);
its dimensions (take out your measuring tape!);
sender's and addressee's zip codes (somewhere in Zimbabwe).
And only after that you will be able to learn
how much it will be to send your parcel
and call a courier!
ESSENCE OF THE
SmaileX.com is an online service, which is the first one in the entire
express delivery industry ever to allow:
 EQUAL determination of the parcel weight and dimensions "by
eye", with the help of visual associations and artificial intelligence
technologies;
 EASY determination of the parcel weight and dimensions by its
content (e. g. two iPhones);
 No worries about zip codes;
 EXACT information on the prices and their comparison between
any carriers before placing an order, along with
getting a discount!
SmaileX.com – cheaper and,
above all, more convenient!
Presentation SmaileX.com
Presentation SmaileX.com
Presentation SmaileX.com
Presentation SmaileX.com
MARKET AND COMPETITITORS OF
The express delivery market amounted to $211 billion in 2009.
The average shipment cost is $18.23.
The competitors for the project are courier companies' websites
and several specialized portals.
The closest competitor is parcel2go.com. They do not offer the
opportunity of making an order without knowing the parcel weight
and dimensions or the zip codes, but they offer price comparison
between several major couriers.
In 2009, they earned proceeds of
$24 million, with the staff
consisting of about
40 employees.
COMPETITORS AND VALUE CURVE
Comparativeassessment
Customer trust Close Price Ordering Choice Time costs
to customer convenience and comparison
MONETIZATION OF
The business model in use has been tested practically, and by
the competitors as well, which allows considerable minimization of
eventual risks for the project. Some of the contracts required have
already been concluded (FedEx, UPS). Customers do not actually pay
– they save on it!
20% discount for
SmaileX given by
DHL
5% discount
for customers
given by
SmaileX
15%
income for
SmaileX
SmaileX gets its profit from every order
by receiving the difference between
the courier discount and
the customer price.
DISTRIBUTION AND STRATEGY OF
Sales channels:
Direct sales (website);
Social networks (and
applications for it);
E-commerce (modules for
delivery cost calculation);
Partner programs.
Development strategy:
Opening the API, to become a
universal aggregator for the
information on the delivery
opportunities provided by other
companies, services and
applications, and the build the
orders center;
Integration with system
developers working for courier
companies;
Continual improvements of the
order making convenience and
the quality of the information
provided.
TARGET GROUPS FOR
Portrait: the target groups for the project are:
Private individuals sending parcels;
Corporate bodies (small and middle scale business) without long
term contracts concluded with express delivery companies;
Carriers and courier companies interested in attracting customers.
Potential numbers: 2 billion people worldwide and 10 million in
Russia (already using express delivery services);
Planned: 1-2 million transactions a year.
SALES FUNNEL FOR
Expected to become our customers
Searching for easiest and cheapest way and
trusting internet services 0,5% of 126 M. = 2 M annually
Orders via Internet
Active Internet users 30% of 420 M = 126 М annually
Interested potential customers
Percentage of private international
deliveries (expensive and non-recurrent) 21% of 2 billion = 420 M annually
Potential customers
People using express delivery services 2 billion people annually
PROMOTION OF
Concept:
1. To be right where the demand is – in the social network the
customer is a member of, in the online store where he finds the
things he needs, in the search system where he looks for
comparison of carriers' services. We will be anywhere user wants.
2. To offer advantages: more accurate, much easier, a lot clearer.
3. To show no disadvantages: the same reliable carriers but with
more convenient and less expensive services.
4. The primary promotion method is using social media, as the rest
of the carriers are not represented there yet. About 40% of the
project resources will be thrown
at the primary promotion.
WHO ARE STARTING
Our strategic investor:
The owner of a successful
express delivery company;
Contracts with
international carriers;
Analytics and statistics;
Expert knowledge of the
subject field;
Initial project
financing.
Team core:
Jane Smorodnikova, CEO – idea
author, have an experience of
success startups of billing and
payment systems. Qualified in
project management, marketing and
promotion.
http://ru.linkedin.com/in/smorodnikova
Maxim Filatov,
CTO – team leader,
experienced in
development of
world class
internet services.
?
SCHEDULE OF
Reaching needed revenue
in a 36 months
LOOKING FOR INVESTOR FOR
Current stage:
Initial financing acquired;
Prototype development
completed;
First stage result –
feedback received, strategy
corrected, project risks
reduced.
We already have:
Competent team working in
harmony;
Contracts and market
knowledge;
Tested business model;
Strategic investor.
We are seeking for:
Second investor for the main stage
financing.
IRR – 50%, terms – 3 years, amount
and share can be discussed;
Withdrawal strategy – redemption
by the strategic investor.
GENIUS LIES
IN SIMPLICITY
E-MAIL US AT:
CONTACT@SMAILEX.COM
.com

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Presentation SmaileX.com

  • 1. How can I send this teddy bear to my grandson, to that his California?
  • 2. THE WORLD'S MOST CONVENIENT EXPRESS DELIVERY SERVICE IS SEEKING FOR FRIENDS AND INVESTORS CONTACT@SMAILEX.COM Jane Smorodnikova, CEO .com
  • 3. THE PROBLEM THAT SOLVES .com EXAMPLES AT WEBSITES OF FEDEX, UPS, DHL 2 billion people use express delivery services every year! But all the operators of this market concentrate on logistics but not the customer convenience. Today, to send a parcel with ANY company you have to know: the weight of the parcel (where are those pocket scales of yours?); its dimensions (take out your measuring tape!); sender's and addressee's zip codes (somewhere in Zimbabwe). And only after that you will be able to learn how much it will be to send your parcel and call a courier!
  • 4. ESSENCE OF THE SmaileX.com is an online service, which is the first one in the entire express delivery industry ever to allow:  EQUAL determination of the parcel weight and dimensions "by eye", with the help of visual associations and artificial intelligence technologies;  EASY determination of the parcel weight and dimensions by its content (e. g. two iPhones);  No worries about zip codes;  EXACT information on the prices and their comparison between any carriers before placing an order, along with getting a discount! SmaileX.com – cheaper and, above all, more convenient!
  • 9. MARKET AND COMPETITITORS OF The express delivery market amounted to $211 billion in 2009. The average shipment cost is $18.23. The competitors for the project are courier companies' websites and several specialized portals. The closest competitor is parcel2go.com. They do not offer the opportunity of making an order without knowing the parcel weight and dimensions or the zip codes, but they offer price comparison between several major couriers. In 2009, they earned proceeds of $24 million, with the staff consisting of about 40 employees.
  • 10. COMPETITORS AND VALUE CURVE Comparativeassessment Customer trust Close Price Ordering Choice Time costs to customer convenience and comparison
  • 11. MONETIZATION OF The business model in use has been tested practically, and by the competitors as well, which allows considerable minimization of eventual risks for the project. Some of the contracts required have already been concluded (FedEx, UPS). Customers do not actually pay – they save on it! 20% discount for SmaileX given by DHL 5% discount for customers given by SmaileX 15% income for SmaileX SmaileX gets its profit from every order by receiving the difference between the courier discount and the customer price.
  • 12. DISTRIBUTION AND STRATEGY OF Sales channels: Direct sales (website); Social networks (and applications for it); E-commerce (modules for delivery cost calculation); Partner programs. Development strategy: Opening the API, to become a universal aggregator for the information on the delivery opportunities provided by other companies, services and applications, and the build the orders center; Integration with system developers working for courier companies; Continual improvements of the order making convenience and the quality of the information provided.
  • 13. TARGET GROUPS FOR Portrait: the target groups for the project are: Private individuals sending parcels; Corporate bodies (small and middle scale business) without long term contracts concluded with express delivery companies; Carriers and courier companies interested in attracting customers. Potential numbers: 2 billion people worldwide and 10 million in Russia (already using express delivery services); Planned: 1-2 million transactions a year.
  • 14. SALES FUNNEL FOR Expected to become our customers Searching for easiest and cheapest way and trusting internet services 0,5% of 126 M. = 2 M annually Orders via Internet Active Internet users 30% of 420 M = 126 М annually Interested potential customers Percentage of private international deliveries (expensive and non-recurrent) 21% of 2 billion = 420 M annually Potential customers People using express delivery services 2 billion people annually
  • 15. PROMOTION OF Concept: 1. To be right where the demand is – in the social network the customer is a member of, in the online store where he finds the things he needs, in the search system where he looks for comparison of carriers' services. We will be anywhere user wants. 2. To offer advantages: more accurate, much easier, a lot clearer. 3. To show no disadvantages: the same reliable carriers but with more convenient and less expensive services. 4. The primary promotion method is using social media, as the rest of the carriers are not represented there yet. About 40% of the project resources will be thrown at the primary promotion.
  • 16. WHO ARE STARTING Our strategic investor: The owner of a successful express delivery company; Contracts with international carriers; Analytics and statistics; Expert knowledge of the subject field; Initial project financing. Team core: Jane Smorodnikova, CEO – idea author, have an experience of success startups of billing and payment systems. Qualified in project management, marketing and promotion. http://ru.linkedin.com/in/smorodnikova Maxim Filatov, CTO – team leader, experienced in development of world class internet services. ?
  • 17. SCHEDULE OF Reaching needed revenue in a 36 months
  • 18. LOOKING FOR INVESTOR FOR Current stage: Initial financing acquired; Prototype development completed; First stage result – feedback received, strategy corrected, project risks reduced. We already have: Competent team working in harmony; Contracts and market knowledge; Tested business model; Strategic investor. We are seeking for: Second investor for the main stage financing. IRR – 50%, terms – 3 years, amount and share can be discussed; Withdrawal strategy – redemption by the strategic investor.
  • 19. GENIUS LIES IN SIMPLICITY E-MAIL US AT: CONTACT@SMAILEX.COM .com