2. 1. Global Recession
#WeFirst @simonmainwaring

3. 2. Consumer Distrust
#WeFirst @simonmainwaring

4. 3. Connected Citizens
#WeFirst @simonmainwaring

5. #WeFirst @simonmainwaring

6. 1. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values
#WeFirst @simonmainwaring

7. #WeFirst @simonmainwaring

8. 2. Contributory Consumption: Zynga using the sale of virtual goods for emergency relief
#WeFirst @simonmainwaring

9. #WeFirst @simonmainwaring

10. #WeFirst @simonmainwaring

11. 3. Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
#WeFirst @simonmainwaring

12. #WeFirst @simonmainwaring

13. #WeFirst @simonmainwaring

14. Brand Goodwill: Nordstrom enters NYC with charity store
#WeFirst @simonmainwaring

15. For Profit/Cause Integration: TOMS Shoes and Eyewear
#WeFirst @simonmainwaring

16. Non-Profit Brand Storytellers: charity: water
#WeFirst @simonmainwaring

17. Brand/Non-Profit Partnerships: Made For Good
#WeFirst @simonmainwaring

18. Brand Accountability: BrandKarma.com
#WeFirst @simonmainwaring

19. Brand/Customer Partnerships: Socialvest online/mobile platform
#WeFirst @simonmainwaring

20. Brand Collaboration: Nike Environmental Design Tool
#WeFirst @simonmainwaring

21. Citizen Activism: #OperationCupOfTea
#WeFirst @simonmainwaring

22. Community Activism: BeRemedy.org
#WeFirst @simonmainwaring

23. Mobile Brand Accountability: GoodGuide customer app
#WeFirst @simonmainwaring

24. #WeFirst @simonmainwaring

25. Thank You.
@simonmainwaring
simon@wefirstbranding.com
For these slides, email:
slides@wefirstbranding.com