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We First Slide Set - ATL

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Simon Mainwaring
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Simon Mainwaring Association of TransformationalLe aders PRESENTED Palm Springs, September 21st 2012
Purpose:  Why  does  your  company   exist?  
Key Strategic Principles: “The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.” Simon Mainwaring, author, We First New York Times, Wall Street Journal, Amazon Bestseller 2011 strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 2011
Compe77ve  Advantage:  What  are  you   the  only  of?  
Leadership:  What  dos  your  company   do  when  its  at  its  best?  
Vision:  What  hope,  vision  or  dream   does  your  brand  offer?  
We First Vision
Thank you, ATL! Please let me know about your interest in the Social Branding Blueprint training program. Contact: Simon@WeFirstBranding.com Twitter: @SimonMainwaring Facebook: Simon Mainwaring

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We First Slide Set - ATL

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  • 15. Purpose:  Why  does  your  company   exist?  
  • 16. Key Strategic Principles: “The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.” Simon Mainwaring, author, We First New York Times, Wall Street Journal, Amazon Bestseller 2011 strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 2011
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  • 25. Compe77ve  Advantage:  What  are  you   the  only  of?  
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  • 28. Leadership:  What  dos  your  company   do  when  its  at  its  best?  
  • 29.
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  • 33. Vision:  What  hope,  vision  or  dream   does  your  brand  offer?  
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  • 42. Thank you, ATL! Please let me know about your interest in the Social Branding Blueprint training program. Contact: Simon@WeFirstBranding.com Twitter: @SimonMainwaring Facebook: Simon Mainwaring