2. The New Marketplace @simonmainwaring #WOMMA

3. Global Recession @simonmainwaring #WOMMA

4. Consumer Distrust @simonmainwaring #WOMMA

5. Connected Citizens @simonmainwaring #WOMMA

6. Citizens @simonmainwaring #WOMMA

7. Netflix: CEO Rick Hastings Dumps Qwikster after stock drops 37% losing 800,000 customers @simonmainwaring #WOMMA

8. Customer Activism: Online petition of 300,000 forces BofA to drop its debit card charge. @simonmainwaring #WOMMA

9. Banking: National Bank Transfer Day (750,000 new Credit Union customers/$4.5B) @simonmainwaring #WOMMA

10. 3. Connected Citizens @simonmainwaring #WOMMA

11. 3. Connected Citizens @simonmainwaring #WOMMA

12. Consumers want a better world, not just better widgets. @simonmainwaring #WOMMA

13. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WOMMA

14. For slides, email: [email_address] Or text: 310-321-4014 @simonmainwaring #WOMMA

15. A Private Sector Pillar of Social Change Slides@WeFirstBranding.com/310-321-4014 WeFirstSeminar.com #WOMMA

16. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

17. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

18. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

19. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

20. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

21. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

22. i) Brand/Customer Partnerships WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

23. Brand Content/Values: Expedition 206 ‘Open Happiness’ WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

24. Brand Community Architecture : Nike & Livestrong Foundation WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

25. Brand Community Architecture: Nike & Livestrong WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

26. Brands as Customer Communities: 4Food WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

27. ii) Contributory Consumption WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

28. Build Community Through Contribution WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

29. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

30. Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

31. Local Contributory Consumption: Invincibelle Spirit Pink Hydrangea WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

32. iii) Global Brand Initiative WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

33. Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

34. Brand Collaboration: Nike GreenXChange WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

35. Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

36. Local Brand Coalitions: Greater Cincinnati Green Business Council WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

37. Future Brands WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

38. Engaging Management, Employees & Customers Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

39. Socially Conscience Brands: Starbucks ‘Don’t Contribute’ & Create Jobs USA WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

40. Brand Goodwill: Nordstrom enters NYC with charity store WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

41. For Profit/Cause Integration: TOMS Shoes and Eyewear WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

42. Brand/Non-Profit Partnerships: Made For Good WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

43. “ Open” Brand IP: Nike Environmental Design Tool WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

44. Pop Up Branding: Timberland “Recycled” Earthkeepers Pop-up Micro Stores WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

45. Product Influencer Perks: Klout perks to category influencers WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

46. Kiip: Social Gaming as OS + Social Currency + Mobile Content WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

47. Non-Profit Brand Storytellers: charity: water WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

48. Crowdsourcing Cause Engagement: UNAIDS collaborates re AIDS strategy with youth online. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

49. Brand Accountability: BrandKarma.com WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

50. Brand/Customer Partnerships: Socialvest online/mobile platform WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

51. Citizen Activism: #OperationCupOfTea WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

52. Community Activism: BeRemedy.org WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

53. Mobile Brand Accountability: GoodGuide customer app WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

54. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014

55. Thank you, WOMMA. For these slides and film, email: [email_address] Or text: 310-321-4014 Join us at the first WE FIRST SOCIAL BRANDING SEMINAR: www.WeFirstSeminar.com