Blogging to Market Your Business

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Small Business Trends

How to use blogs in your business -- presentation September 2008 at Search Made Simple

Empresariales Tecnología Diseño

Blogs: Today’s Marketing and Sales Tool for Business SEM Made Simple Anita Campbell – May 2007

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About Blogs (web + logs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Blog Anatomy Chronological entries: most recent at top. Easy to scan.

Blog “ Conversations ” Comments by readers

More “Conversations” Conversations continued on other blogs through trackbacks

Links for Search Engines  Blogroll links to other sites

Who’s Blogging? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Everybody has a blog today ” – Website Services Magazine, May 2007

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Biz Blog Tips: Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Word About RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object]

Feedreaders are convenient, letting a person read many websites from one place at one time

… all it takes is one click to jump to see another site’s updated content

… it’s a little like reading email – except that you are reading Web site content – and no spam!

Look For Them… Feed chiclets Rectangular “Add” buttons

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Website Email marketing Blog Pay-per-click ads SEO LinkedIn Twitter Affiliate program Facebook MySpace Voting sites: Digg, Mixx Squidoo, Knol Podcasts Video / YouTube Bookmarking: Del.icio.us, Stumbleupon Online press releases Forum / Blog commenting © 2008, Small Business Trends Small Biz Online Marketing ROI Yellow Pages listings

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Blogging to Market Your Business

1. Blogs: Today’s Marketing and Sales Tool for Business SEM Made Simple Anita Campbell – May 2007

2. Hello, My name is Anita. I’m a blogger.

6. Business Blog Example “ Me to You”

7. Business Blog Anatomy Chronological entries: most recent at top. Easy to scan.

8. Blog “ Conversations ” Comments by readers

9. More “Conversations” Conversations continued on other blogs through trackbacks

10. Links for Search Engines  Blogroll links to other sites

11.

12.

13.

14.

15.

16.

17.

18. Feedreaders are convenient, letting a person read many websites from one place at one time

19. … all it takes is one click to jump to see another site’s updated content

20. … it’s a little like reading email – except that you are reading Web site content – and no spam!

21. Look For Them… Feed chiclets Rectangular “Add” buttons

22.

23.

24. Website Email marketing Blog Pay-per-click ads SEO LinkedIn Twitter Affiliate program Facebook MySpace Voting sites: Digg, Mixx Squidoo, Knol Podcasts Video / YouTube Bookmarking: Del.icio.us, Stumbleupon Online press releases Forum / Blog commenting © 2008, Small Business Trends Small Biz Online Marketing ROI Yellow Pages listings

25.

Blogging to Market Your Business

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Blogging to Market Your Business