Content Marketing! Explained - for Small Business Owners Wanting To Become Leaders
This is Content Marketing explained in comprehensive fashion for you - the small business owner! We lay down the fundamentals, add dimension to bigger picture and bring home some practical, DIY points for your reference in making a start with your own content marketing journey today. "Why should a small business be so concerned about content marketing, when there are so many ways to promote your business today?" If this is your line of thought, then you DEFINITELY need to soak up this presentation before you defraud your business of today's most essential business marketing discipline. Content Marketing is much more than an online lead generation gimmick. When done properly, it conforms the very cultural makeup of your company to thinking exactly like your customers and therefore investing all your resources in providing them with what we call true service excellence. This is defined as giving all you have to your customer with no holding back to enable them to make the most valuable investment whether it be with you or a peer. This excellence is a condition of heart, placing you as the owner of your business at the bottom of the pile of stakeholders including staff and suppliers, laying down all self centered and opinionated thinking in favour of enabling those around you to perform optimally in giving all they have to give value to the customer. We'd go as far as to say that small business owners implementing Content Marketing culture within their organisation in 2015 can foster a market leading presence within 12months of campaign launch from new entrant / start-up. The benefits are as follows: - nullify advertising expense - solve customer's problems faster and more professionally - vastly increase brand reputation on and offline - lead your market in expertise and authority - increase your sales leads by thousands of percent - upgrade your target audience - no longer negotiate on price - be favoured amongst your peer companies - increase asset value massively - increase transfer value of your business unreservedly - increase your sales closing rate to 80-90% - become a global authority in your field - have the most valuable website in your industry - attract plenty of organic digital attention and social sharing - crank up WoM (word of mouth) - give yourself a route to exit your business profitably - have your finger on the pulse of customer trends - increase repeat business - introduce a wider variety of customer enquiry - help people with the best you have to offer - track the profitability of your marketing campaigns down to the penny - beat sales objections far more easily - grow your business exponentially - set the standard within your industry before others do - become the benchmark of success for your industry peers If you don't start Content Marketing today - you may have some EXPLAINING to do in time to come! Enjoy and please feel free to share (plus1, like or tweet) this with frie
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Content Marketing! Explained - for Small Business Owners Wanting To Become Leaders
- 1. Content Marketing!... EXPLAINED By: Small Business Marketing Professional © Small Business Marketing Professional. All Rights Reserved.
- 2. What is the etymology of CONTENT MARKETING? Lets make sense of it... For your business to buy and sell, your customers need information of the value offered. ...CONTENT literally holds together the trade. Content Marketing is your attempt to pull together the sale. © Small Business Marketing Professional. All Rights Reserved.
- 3. How can your sales be influenced by CONTENT MARKETING? 1. Assimilate ‘101’ knowledge 2. Bolster deep research 3. Comparison with peers 4. Foster investment confidence 5. Willingness to serve 6. Excellence & Leadership Help Customers Investigate! © Small Business Marketing Professional. All Rights Reserved.
- 4. Why prioritise CONTENT MARKETING? Both Google and your customers do! Most small business owners who approach us about solving their marketing problems ask for help with the following critical equation: © Small Business Marketing Professional. All Rights Reserved.
- 5. What’s the story between Google & CONTENT MARKETING? Google’s mission “...organise the world’s information and make it universally accessible and useful.” © Small Business Marketing Professional. All Rights Reserved.
- 6. How do searchers respond to CONTENT MARKETING? © Small Business Marketing Professional. All Rights Reserved.
- 7. Why your customers respond to CONTENT MARKETING? With every problem, there is associated: & © Small Business Marketing Professional. All Rights Reserved.
- 8. How do queries become sales with CONTENT MARKETING? ‘Business lunch sandwich buffet menu PDF’ Downloadable Menu (Search engine optimized by keyword) Contact Details (Call To Action) TEL / EMAIL / OPENING HOURS £60.00+ VAT ... 15/05/2015 @ 12:15pm Turn 2 hours of menu design Into Long term lead generation! © Small Business Marketing Professional. All Rights Reserved.
- 9. Why ‘top’ keywords are vanity with CONTENT MARKETING? ‘Sandwich’ © Small Business Marketing Professional. All Rights Reserved.
- 10. Why ‘long tail’ keywords are profitable with CONTENT MARKETING? ‘Sandwich delivery London’ © Small Business Marketing Professional. All Rights Reserved.
- 11. How to make a meal from low hanging fruit with CONTENT MARKETING? Per day Per day Per day © Small Business Marketing Professional. All Rights Reserved.
- 12. Where do we begin with CONTENT MARKETING? Listen Keyword Research Solve & Create Publish Share Customers Peers Suppliers Staff Investors Via Emails Meetings Social Media Search Engine Forums Keyword Tool UberSuggest Hit Tail Keyword.io PDF Word PowerPoint Excel Gravity Form MP4 Jpeg PNG WordPress Blog Google Plus Twitter YouTube SlideShare LinkedIn © Small Business Marketing Professional. All Rights Reserved.
- 13. Where do we succeed with CONTENT MARKETING? Landing Pages Blog Posts Twitter Google Plus Min. 51 - 100 followers Benchmarks for being a leader in your market! Min. 21 - 40 landing pages Min. 50 - 200 blog posts Min. 200 in your circles Min. 500 – 1,000 pages TOTAL Website Pages 2015 Benchmark Report Over 15,000 businesses © Small Business Marketing Professional. All Rights Reserved.
- 14. How quickly can a small business win with CONTENT MARKETING? Are Day One Results! quick enough for you? © Small Business Marketing Professional. All Rights Reserved.
- 15. How a caterer got results in 1 day of publishing with CONTENT MARKETING... © Small Business Marketing Professional. All Rights Reserved.
- 16. Demonstrating the promotional power of Content Marketing in ONE DAY • Interview an ambitious event caterer • Author a top quality press release • Publish the resulting article online • Optimize the article for search and social visibility • Generate a PR media buzz & sales for the caterer © Small Business Marketing Professional. All Rights Reserved.
- 17. Prominent online PR results in 39 days with CONTENT MARKETING! Project Timeline – March to April 2015 Text Message (5mins) Interview (35mins) Drafting (2hours) Interviewee approval (1 hour) Publishing (1 hour) DAY 1 RESULTS! (instantly!) 3-Month Review 6-Month Review 10th March 12th March 18th March 7th April 17th April 18th April July October © Small Business Marketing Professional. All Rights Reserved.
- 18. Call to action For press enquiries & bookings On Page optimization with CONTENT MARKETING! © Small Business Marketing Professional. All Rights Reserved.
- 19. #1 #1 on first page of Google same day with CONTENT MARKETING! © Small Business Marketing Professional. All Rights Reserved.
- 20. 1st Google Plus sharing begins in just 20mins! Almost instant online social sharing with CONTENT MARKETING! © Small Business Marketing Professional. All Rights Reserved.
- 21. Now we’ve EXPLAINED it, why don’t you begin CONTENT MARKETING? © Small Business Marketing Professional. All Rights Reserved.
- 22. START TODAY WITH: CONTENT MARKETING Fill out this simple form & get a FREE download excel template: http://goo.gl/zCtRqx © Small Business Marketing Professional. All Rights Reserved.