This Presentation was made by me and my friends for the subject Service Sector Management of 5th Sem of Bms. This is based on a fictious Service which we developed- 'Wifi Adda'. It is a service of providing internet facilities in best buses and 1st class local trains in Mumbai.

1. Presented by Group No.3
Nikita Mahadik-M6154
Manoj Swami-M6138
Bharati Sharma-M6131
Renuka Mote-M6102
Deepika Siriah-M6134
Introduction
Of A
Service

4. FEATURES OF WIFI ADDA
WEBSITE
FILTERING
BANDWIDTH
LIMITING
REPORTING
COMPATABILITY
EASILY
ACCESSIBLE

5. SECURE AFFORDABLE RELIABLE
EASY SPEED

6. ADVANTAGES OF WIFI ADDA
TO COLLEGE STUDENTS
MOBILITY
POCKET
LIBRARY
RECEIVING AND
SUBMITTING
ASSIGNMENT

7. BUS
SCHEDULE
PHONE
HOME
DISBURSING
CROWD

8. ADVANTAGES OF WIFI TO
PROFESSIONALS

9. VISION
“WE STRIVE TO GIVE THE BEST
QUALITY AND HIGH SPEED INTERNET
AT AN AFFORDABLE RATES”

10. MISSION
“TO DEVELOP INNOVATIONS IN
TECHNOLOGY”

11. Manoj Swami
M-6138

12. Market Research
• Meaning Of Market Research.
• Objective Of Market Research.
• Increasing number Of Smart Phone users.
• Demand For High Speed Internet.
• People ready to pay For quality service.

13. Market Strategy
• Meaning Of Market Strategy
• Presence Of “Wifi Adda”
• Marketing Strategies To be used:
Advertisement
Promotional Offers
Contests

14. Platforms To Be Used For
Marketing
• Advertisement on Hoardings
• Advertisement on Buses
• Advertisement on Television
• Advertisement on Radio
• Advertising On Social networks

17. Procedure For Registering
WiFi Adda
• Step 1
 Visiting Wifi Adda’s Website or Help Care Units
• Step 2
 Providing Personal Information Including Name, Address, mobile
no., etc.,
• Step 3
 Accepting Terms and Conditions
• Step 4
 Selection Of Plan

18. Procedure For Registering
WiFi Adda
• Step 5
 Making Payment
• Step 6
 Getting Unique Code

19. 7P’S OF SERVICE
MARKETING AND SWOT
ANALYSIS
Bharati sharma
M-6131

20. 7p’s of Service
Service – WIFI ADDA
WIFI services for people during their travel.
Price
USAGE CHARGES
Unlimited usage RS. 300/-
2 GB RS. 200/-
1 GB RS. 150/-

21. Promotional Mix
ADVERTISEMENT
BUSES
TELEVISION &
RADIO
SOCIAL
NETWORK
HOARDINGS

22. Place
AC buses and 1st Class coaches in trains across
Mumbai
People
There are 3 parties involved –
1. Internet provider
2. IT staff
3. Customer care personnel

23. Process
-It includes registering customer’s name, helping
them to choose plan, allotting them id and
password. Promotional activities is also a part of
process.
Physical evidence
-Website is well designed
offices are spacious and
well maintained.

24. SWOT ANALYSIS
• Strength
-No competition and need for better service
-Increasing number of smart phone users
• Weakness
-Poor knowledge about technology and pros of
internet
-Majority of people having internet plans of
mobile service providers

25. • Opportunities
- Providing services in general coaches and BEST
buses
- People are becoming aware about technology
• Threats
-Entry of other players
-Changing technology

26. Renuka mote
m6102

27. Consumer behavior
Consumer behavior consists of human behavior
that go to make purchase decisions.
Customer behavior study is based on consumer
buying behavior, with the customer playing the
three distinct roles of user, payer and buyer.
Research has shown that consumer behavior is
difficult to predict, even for experts in the field

28. Five stage model of
consumer buying process
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post purchase decision

29. Factors influencing
consumer behavior
Social factors
1.Reference
groups
influence
2.Roles and
status
Psychological
factors
1.Beliefs and
attitudes
Personal factors
1.Age
2.Occupation
3.Self concept
and personality

30. Types of buying behavior
Variety seeking buying behavior
Reducing buying behavior
Habitual buying behavior
Complex buying behavior

31. Product positioning is an important element of a
marketing plan.
Effective product positioning ensures that
marketing messages resonate with target
consumers and compel them to take action.
Positioning of Services

32. Steps in developing positioning
strategy
1.Determine the levels of positioning
2.identification of key attributes
3.Locations of attributes on positioning map
4.Evaluating positioning options
5.Implementing positioning

33. Branding & Market Segmentation
of Wi-Fi Adda.
Deepika. P. Siriah
M-6134

34. Developing a Brand Image
• Contents of Advertising
• Media Used
• Personalities Used
• Symbols

35. Continued…
• Price
• Product
• Distribution
• Company

36. Characteristics of a Brand
Name
Distinctive
Suggestive
Appropriate
Easy to
remember
Registrable

37. Market Segmentation
Differentiated Marketing Approach
Demographic
Psychographic Behavioural
Geographic
Technographic

38. Future plans & perspectives
Public Places
Trains &
buses going
to other
state
2nd class
coaches of
train