Create – Create content your audience craves and will share. Curate – Publish your content where your target audience spends time online. Evaluate – Measure your content effectiveness and adjust your content accordingly. Communicate – Listen and respond - Surprise people with your quick responses.Create – Create content your audience craves and will share. Curate – Publish your content where your target audience spends time online. Evaluate – Measure your content effectiveness and adjust your content accordingly. Communicate – Listen and respond - Surprise people with your quick responses.

1. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
Engaging Social Media Content

2.  Create
 Create content your audience craves
 Curate
 Publish your content on the correct channels
 Evaluate
 Measure your content effectiveness
 Communicate
 Listen and respond

3. Create content your
audience craves

4.  Identify Your Target Audience(LeanCanvas.com)
 Discover where they spend their time online
 Create an Avatar for your target audience with name and
everything you can find to identify them
 Begin crafting your content to feed their likes and dislikes.
 Speak to their fear, anger, love, curiosity, and trust.
 Communicate how your product or company fixes or helps
in their greatest problem
 Don’t forget to consistently communicate your “Why”
http://youtu.be/u4ZoJKF_VuA
 People don’t buy what you do they buy why you do it.

5.  70% - 30% Female to Male
 Business Owner or Decision Maker
 35 to 70 Age
 Owns a home
 Kids or Empty Nest
 Interested in the economy
 Interested in new ways of getting clients
 Connected in the community
 Entrepreneurial
 College grad or some college
 Cost Conscious

6. Expertise Solutions Funny IT
& Social
Self &
Business
Improvement
Universal
Craved
Content
Blog X X
FB X X X X X
LI X X X
TW X X X X X
YT
Pin
X
X
X
X X X X

7.  Inspirational
 Motivational
 Life is Short
 Dreams Come True
 Back To Basics
 Great Stories
 Makes You Laugh
 Makes You Sad
 Never Give Up
 You Are Unique
 David VS Goliath
 More To Life

9.  http://www.postplanner.com/
 https://bufferapp.com
 https://hootsuite.com
 Facebook Scheduling Tool
 http://www.shoutlet.com/
 http://www.wildfireapp.com/
 http://www.toprankblog.com/2010/09/22-social-media-
marketing-management-tools/
 http://www.lifehack.org/articles/communication/the-
ultimate-guide-to-social-media-update-scheduling.html

11.  Nutshellmail.com
 Mobile Apps
 Speed of response can win the decision for
business.
 Monitor Monitor Monitor

12. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
https://www.facebook.com/OnlineBizSmarts