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July 27, 2012




Welcome
•Please silence your phones
•Please leave emails until after the meeting
•Enjoy yourself and let’s learn!

•Thank you Karen Fisher and Nova Home Loans!
Dale Dillon
Founder and Partner

Michael Gray
Partner

SMART Team
 Sherif Morgan
 Aaron Eden

Deborah Munoz-Chacon
Master Mind Member

Danielle Lips          www.onlinebizSMARTs.com
Media Assistant
Announcements


     • Meeting Schedule
     • Inventory Outline
• SMART Foundations Postponed
Question: The thing happening in
my business right now that is really
            exiting is:
 __________________________
• Why Business Strategy
• Lean Canvas Framework
• Where are my customers?
Why Business Strategy?
30 page strategic plan?
Customer focus, not product focus
• Lean Canvas provides
  – One-page business plan or “business model
    validation tool”
  – Distills the essence
  – Follow numbered sequence
  – In Cost Structure, add overhead cost or allocation
Lean Canvas
ABC Toy Company
• Top 1 to 3 problems that need to be solved
  – Fun toy that provides appropriate stimulation for
    a child with disabilities.
  – Fun toy that provides conceptual learning for a
    child with disabilities.
  – Fun toy that is safe.
ABC Toy Company
• Customer segments
  – Family
  – User
  – Teachers/Therapists
ABC Toy Company
• Unique Value proposition
  –We design and sell toys for children
   with special needs.
Where are my customers?
To Wrap Up
• In social media, you want to connect and interact with
  your customers. So where are they and how do you
  interact with them?
• Don’t forget to distinguish between customers and
  users. The customer pays for the product.
• Split into smaller customer segments
• So once you really understand your customer, you can
  pinpoint where they hang out and how to talk with
  them. You will also understand what information they
  will find engaging and helpful. These are key to having
  a successful social media strategy.
Homework
• Who buys _________________

• Who uses _____________________

• Who influences (refers) _____________
www.onlinebizSMARTs.com

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Intro to SMART Strategies and 5 C's

  • 1. July 27, 2012 Welcome •Please silence your phones •Please leave emails until after the meeting •Enjoy yourself and let’s learn! •Thank you Karen Fisher and Nova Home Loans!
  • 2. Dale Dillon Founder and Partner Michael Gray Partner SMART Team Sherif Morgan Aaron Eden Deborah Munoz-Chacon Master Mind Member Danielle Lips www.onlinebizSMARTs.com Media Assistant
  • 3. Announcements • Meeting Schedule • Inventory Outline • SMART Foundations Postponed
  • 4. Question: The thing happening in my business right now that is really exiting is: __________________________
  • 5. • Why Business Strategy • Lean Canvas Framework • Where are my customers?
  • 8. Customer focus, not product focus • Lean Canvas provides – One-page business plan or “business model validation tool” – Distills the essence – Follow numbered sequence – In Cost Structure, add overhead cost or allocation
  • 10. ABC Toy Company • Top 1 to 3 problems that need to be solved – Fun toy that provides appropriate stimulation for a child with disabilities. – Fun toy that provides conceptual learning for a child with disabilities. – Fun toy that is safe.
  • 11. ABC Toy Company • Customer segments – Family – User – Teachers/Therapists
  • 12. ABC Toy Company • Unique Value proposition –We design and sell toys for children with special needs.
  • 13. Where are my customers?
  • 14. To Wrap Up • In social media, you want to connect and interact with your customers. So where are they and how do you interact with them? • Don’t forget to distinguish between customers and users. The customer pays for the product. • Split into smaller customer segments • So once you really understand your customer, you can pinpoint where they hang out and how to talk with them. You will also understand what information they will find engaging and helpful. These are key to having a successful social media strategy.
  • 15. Homework • Who buys _________________ • Who uses _____________________ • Who influences (refers) _____________

Notas del editor

  1. Thank you Long Realty and Robin Sue Kaiserman
  2. Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.
  3. Primary Method
  4. Book example
  5. Bannerbrokers.com, valueclick.com, eads.com