1. July 27, 2012
Welcome
•Please silence your phones
•Please leave emails until after the meeting
•Enjoy yourself and let’s learn!
•Thank you Karen Fisher and Nova Home Loans!
2. Dale Dillon
Founder and Partner
Michael Gray
Partner
SMART Team
Sherif Morgan
Aaron Eden
Deborah Munoz-Chacon
Master Mind Member
Danielle Lips www.onlinebizSMARTs.com
Media Assistant
8. Customer focus, not product focus
• Lean Canvas provides
– One-page business plan or “business model
validation tool”
– Distills the essence
– Follow numbered sequence
– In Cost Structure, add overhead cost or allocation
10. ABC Toy Company
• Top 1 to 3 problems that need to be solved
– Fun toy that provides appropriate stimulation for
a child with disabilities.
– Fun toy that provides conceptual learning for a
child with disabilities.
– Fun toy that is safe.
11. ABC Toy Company
• Customer segments
– Family
– User
– Teachers/Therapists
12. ABC Toy Company
• Unique Value proposition
–We design and sell toys for children
with special needs.
14. To Wrap Up
• In social media, you want to connect and interact with
your customers. So where are they and how do you
interact with them?
• Don’t forget to distinguish between customers and
users. The customer pays for the product.
• Split into smaller customer segments
• So once you really understand your customer, you can
pinpoint where they hang out and how to talk with
them. You will also understand what information they
will find engaging and helpful. These are key to having
a successful social media strategy.
15. Homework
• Who buys _________________
• Who uses _____________________
• Who influences (refers) _____________
Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.