2. The Rise of Mobile
543 Million Mobile Facebook Users
Mobile users are ready to buy
1/5 of Americans access the mobile web each day
Mobile web will overtake the desktop in 2013
50% of mobile searches lead to purchases
Mobile advertising spending will surpass $6.5 billion in
2012
Websites must be optimized for Mobile.
3. Google has a separate index for mobile content.
Citations – citations are references to your business
that include your business name phone number or
street address. Citations are one of the signals
Google uses to determine ranking for local listings
Caution: Make sure you own and have access to
all of the major listings.
4. Google + Local
It is the combined Google + & Google Places
It is still in transition.
Yelp
Facebook
LinkedIn
Yellow Pages
City Search
Yahoo Local
Bing Local
Insider Pages
Super Pages
Merchant Circle
Best of The Web
Manta
7. One or more specific tasks you commit to do
in the next week. Write down.
Are there additional resources that you need to
get the tasks done?
Share with group.
Feedback.
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