The statistics show that women have huge buying power. Michael Gray, Online Biz Smarts, compiles the data. This information will help you direct your marketing efforts!

1. Michael Gray
Marketing To Women Online

3.  Online Coupons 68%
 Store Coupons 66%
 Online Consumer Reviews 61%
 Friend and Family recommendations 59%
 Emails from brands 45%
 Content on brand and company sites 36%
 Blog recommendations 33%

5.  Fifty-one percent of U.S. private wealth is controlled by women
 Women account for over 50% of all stock ownership in the U.S.
 Women control more than 60% of all personal wealth in the
U.S.
 Women make 80% of healthcare decisions and 68 percent of
new car purchase decisions
 Seventy-five percent of women identified themselves as the
primary shoppers for their households
 Women influenced $90 billion of consumer electronic
purchases in 2007
 Nearly 50% of women say they want more green choices, with
37% are more likely to pay attention to brands that are
committed to environmental causes

6.  55% of women are more likely to purchase from brands
they interact with on social media.
 Four out of 10 women feel that the primary benefit of
social media is to connect with family and friends
 37% of women think the primary benefit of social
media is being alerted to coupons, promotions and
deals.
 Overall, 30% of women report they have become more
social offline since participating in social media
 89% of us women have a social media account
 Women spend 40% more time social networking than
men

7.  Women spend 8% more time online than men
 Women have an average of 268 friends on social
networks
 60% of moms subscribe to 1 or more group buying
services.
 40% of working wives make more than their husbands
 47% of women read and trust product reviews
 56% of women are brand evangelists because of a
great personal experience
 Quality is the #1 for brand loyalty in women
 Low price is not even in the top 3 for brand loyalty

8. •In general, 46% of women first turn to their smartphones first thing in the morning
•During the same time only 31% access their computers
•Women under 40 are more likely to check their smartphones first thing
•Women over 40 are more likely to check their computers and/or watch TV

10. •75% of women have at least one gaming app compared to 67% of men

11.  Build Relationships
 Create Online experiences
 Educate & Inform
 Give unexpectedly great customer service

12.  20% Entertain – Make them laugh, cry, or
argue.
 20% Inform – Give them facts and figures.
 40% Interact – Have a conversation.
 20% Convert – Ask for what you want.
 http://www.thenextwomen.com/2012/04/10
/social-media-starts-good-strategy

13.  20% of your content is informative: linking to articles and websites, posting
relevant statistics, and reporting on news and industry trends. Example: Acme
reports 17% increase in revenue since implementing new wireless communication
devices for use on site.
 20% should be entertaining. You want to make people laugh, cry, or to stir up
controversy. Example: Bored construction worker at Acme industries disciplined
for stringing his underpants up a flagpole on site.
 40% of your overall activity needs to be interactive including asking questions and
commenting. It is equally as important to respond to those who mention you,
reply to your content, or ask you questions. This is what sets social media apart
from all other media and what makes it so effective. Join the conversation.
Example: How does your business stay up to date with current trends in the
industry?
 20% of your tweets are for converting to business. Now that you have established
a relationship and credibility with your followers, you get to ask for what you
want or need. Example: @BuildIt We offer project management strategies for
construction companies. I’d love to share the inside scoop. DM for details.

14.  Quality Engagement
 Be Authentic
 Connect to Emotions
 Recurring “Terrific Tuesday” posts
 Listen and allow your audience to respond
 Address her concerns and objections
 The power of testimonial
 Sell with stories not facts

15.  Resources
 http://www.slideshare.net/rmeyer52/engagi
ng-and-marketing-to-women-online
 http://www.thenextwomen.com/2012/04/10
/social-media-starts-good-strategy

16. https://www.facebook.com/OnlineBizSmarts
http://www.youtube.com/user/smartgroupaz
http://www.slideshare.net/smartgroupaz
https://plus.google.com/102709443852395327193/posts
http://twitter.com/onlinebizsmarts
520-548-1970