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1. Ideation to Delivery: Now
From Months to Minutes
Bob Dieterle
Smart Online
@bobdieterle
Bob.dieterle@smartonline.com

2. Poll
• Where are you with mobile right now?
– Not done anything yet
– Talking about a mobile strategy
– Have a mobile website
– Have a mobile app + mobile website
– Have multiple mobile apps

3. Building a Mobile Brand
• …. is where it’s at!
• No more Passive Communication
• Mobile has led to active/interactive
communication
• Consumer can always interact with you
• What matters– brand objectives &consumer

4. Mobile Possibilities
• Multiple apps including campaign specific apps
– Market segmentation
• Quick and easy updates to existing apps
– Fresh, vibrant, engaging,
campaign focused
• Reuse content across apps

5. Current State of Mobile App Dev
Higher Costs, Longer Times, Minimal Control
• Overall time about 4-6 months
• Minimal to no control – lost in translation!
• Simple app updates - time and money
• New apps - revisit entire process – more money, more time

6. Why not?
• The big question: Are you seeing this
problem with your organization today?
– Yes
– No
– Partially
• Take our poll

7. New Paradigm in Mobile App Dev
Innovative, Rich,Custom Apps
• From months to minutes
• Take back control - app
development for subject
matter experts – YOU
• Deploy and manage securely
• No expiration date! Fresh and
current with easy updates

8. Who is Smart Online?

9. SmartOn™ Mobile Platform (Patents Pending)
• Mobile App Development System for the Enterprise
• 3 step process – design, build, deploy (& update)
– AppCanvas™: customize design, layout pages, choose from
AppBlocks
– AppForge™: configure, build, preview, test,
– AppOffice™: publish, manage, update

10. Platform Demonstration

11. What’s special?
• As little as minutes for app creation
• Take back control - subject matter experts
• Multiple apps and reuse content
• Securely deploy and manage
• No expiration–fresh, vibrant and current
with easy updates

12. SmartOn™ Mobile for You
• Set up a 30 minute complimentary mobile
consultative session & demo with us today
– We’ll help with ideas, value & strategy (long-
term, short-term) and more
• Email sales@smartonline.com to set this up

13. Questions