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&  Social Media by  Laurie Brooks July 30, 2010 SMB Maine …
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
L.L.Bean Social Media Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],* Source: ExactTarget “Subscribers, Fans & Followers” report via eMarketer 7.23.10
How?  ,[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learnings
What consumers want from social media ,[object Object],* Source: ExactTarget “Subscribers, Fans & Followers” report via eMarketer 7.23.10 ,[object Object]
How not to annoy fans… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recapture hijacked brand names YouTube Channel Twitter Create a cohesive image to represent your brand across all social channels
Social media links in emails (below the fold, no icons) “ I didn’t know L.L.Bean had a Facebook page” “ L.L.Bean uses social media?” April 2009
E-mail “conversation starter” driving to FB Produced 30% lift in FB fans that day Redesigned email header July 2010 ,[object Object]
Put Social Network Brands to Work ,[object Object],[object Object],Source:  www.gigya.com  “Applying Social Identity” Added June 2010
[object Object]
What’s next for L.L.Bean and Social? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@LLBean @LLBean_PR @LLBeanHuntFish @LLBean_Chicago Facebook.com/LLBean Facebook.com/LLBeanSignature Youtube.com/LLBean Youtube.com/LLBeanPR Twitpic.com/photos/LLBean_PR

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LL Bean and Social - SMBME

  • 1. & Social Media by Laurie Brooks July 30, 2010 SMB Maine …
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  • 11. Recapture hijacked brand names YouTube Channel Twitter Create a cohesive image to represent your brand across all social channels
  • 12. Social media links in emails (below the fold, no icons) “ I didn’t know L.L.Bean had a Facebook page” “ L.L.Bean uses social media?” April 2009
  • 13.
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  • 17. @LLBean @LLBean_PR @LLBeanHuntFish @LLBean_Chicago Facebook.com/LLBean Facebook.com/LLBeanSignature Youtube.com/LLBean Youtube.com/LLBeanPR Twitpic.com/photos/LLBean_PR