Fundraising with Social Media
•Descargar como PPTX, PDF•
0 recomendaciones•549 vistas
Marc A. Pitman, the Fundraising Coach, spoke with Social Media Breakfast Maine on how to use Social Media to help nonprofits fundraising efforts.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (8)
Similar a Fundraising with Social Media
Similar a Fundraising with Social Media (20)
Más de Social Media Breakfast Maine
Más de Social Media Breakfast Maine (20)
Último
Último (20)
Fundraising with Social Media
- 1. Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com © 2010 FundraisingCoach.com Fundraising & Social Media How it works and how to help nonprofits see it works TWITTER @marcapitman Hashtag #smbme
- 2. TweetsGiving
- 3. Twestival
- 4. Movember • Dreamed up over a couple beers • By 2009 over 1 million registered users and over $42 million dollars raised for men’s health!
- 5. Amazon 1998 Web 1.0 I’m not here to convince you. This is happening whether you like it or not.
- 6. How do we get to be included? • Be there before the events happen • Have a familiarity with the tools • Engage donors and fans!
- 7. Go where the conversations are!
- 8. Let’s Get R.E.A.L.! 1. Research 2. Engage 3. Ask 4. Love
- 10. Start Small
- 11. Great website design • Donation page should be 1 or 2 clicks away from home page • Hint: with Google EVERY page can be the home page
- 12. Simple programs
- 13. 501 Mission Place – Chris Brogan • Tell the story briefly, end 1st paragraph with brief summary of the request • Explain what is getting done • Ask for what needs to be done (with link) • Ask them to pass it on
- 14. Try Others
- 15. Collecting Money Online • Easiest is to set up a secure form • Other tools help too: – First Giving – ChipIn – Causes – Razoo
- 16. Collecting Money Online • Easiest is to set up a secure form • Other tools help too: – First Giving – ChipIn – Causes – Razoo
- 17. If you’re a geek • and a cause isn’t playing well with you… Do it yourself.
- 18. • Check out www.501MissionPlace.com • Give me your card for a free copy these slides & to sign up for my email newsletter • FundraisingCoach.com has free blog post, articles, book reviews, and more!marc@fundraisingcoach.com
- 19. Email Newsletter Tips • Start sustainably – Weekly? Monthly? Sporadic? • Ask permision – This is not direct mail – Purchased lists = SPAM – Double opt-in • The ethical bribe – Entice new subscribers with something of value – Ebook | Tip Sheet | Recipes | Coupons
- 20. Don’t Spam!!
- 21. Blog Tips • Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date • Repurpose content – Newsletters, press releases, ads • Most people won’t come to your blog – Make RSS feed & email options easy to find
- 22. More Blog Tips • Find your voice – No one sees the world exactly as you do – Experiment with formal/informal, opinionated/general to see what generates comments
- 23. How to get started 1) Pick a tool – I suggest Twitter, Facebook, or LinkedIn 2) Fill out your profile – This is your place to market yourself – If on Twitter, fill the bio line with keywords (they make it easier to find you) 3) Practice Covey’s Habit 5 – Seek first to understand, then to be understood
Notas del editor
- Twitter has been used for raising money. But not by nonprofits.Tweetsgiving: Fall 2008 6 people, 6 weeksRaised $11,000 to build a classroom in TanzaniaFall 2009:22,605 tweets of gratitudeOver $31,000 raised
- Twestival: February 20091 person, less than 4 weeks200 cities around world on 1 day raised over $250,000 for one charityTwestival September 2009:$450,000 from 130 charities
- Dreamed up over a couple beersBy 2009 over 1 million registered users and over $42 million dollars raised for men’s health!
- Social media is happening whether you like it or not.Your donors are involved. Your board members are on Facebook. It’s happening.
- Get your business where the conversations are already happening
- These are my favoritesOur customers are using them
- Make it easy for people to see what you want them to do!
- Keeps communication openCustomers can pass it on to their friendsCan offer coupons
- Chris Brogan’s “storytelling arc” for charity
- These are my favoritesOur customers are using them
- Combine coupons with complementary businesses