1. Sink your teeth into our gothic treats
SWEET STAKES

2. For my marketing campaigns, I created another survey and asked my potential
customers which style of advertising would entice them to leave an email
address or even purchase items from Sweet Stakes.
The marketing campaigns that I suggested to my potential customers included:
Internet Ads (Facebook, Google, etc.)
Video Ads (TV, etc.)
Print Ads (Magazines, Newspapers, etc.)
Free Samples with Sign up
MARKETING CAMPAIGNS

3. Ranking from the most cost effective to the least cost effective:
Internet Ads (Facebook, Google, etc.) - ~$5
Print Ads (Magazines, Newspapers, etc.) - $20-$100,000
Video Ads (TV, etc.) - $2500 +
Free Samples with Sign up – very costly, depends on price of supplies
COST EFFECTIVENESS

4. People preferred the idea of free samples, internet ads, and video ads.
As a startup business, internet ads would be a great way to start out as they are
more cost effective and were popular in the survey. Free samples would need
to be carefully planned before put into action; they are very costly to the
business as it is not guaranteed whether the money used to create the free
samples will be earned back.
RESULTS