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e-Business Strategy
in Entrepreneurship
Co-organised by SME Creativity Center
and EntrepreneurHK.Org

hk.linkedin.com/in/pedroeloy
Blog story
• Start with the end in mind
• The captain & the Ship (Minibus - HK version)
• Activate RAS (My car is everywhere!)
• Goals for this workshop
• Understand the dynamic and evolving landscape
• Rules of the game
• what is being done and potential opportunity areas
• What do I need to do (skillset, activities, steps...)
• what will I do next (after this workshop
Corporate-preneur

Entrepreneur

e-Entrepreneur
Who is who in the room?
START UP KIDS VIDEO
“To have or not to have” an
Internet-able vision and clear
strategy is no longer a choice.
The visionary Alvin Toffler in his
1980’s best-seller the 3rd wave,
presented an interesting framework
for global societies: after the
agricultural and the industrial
revolutions, the information age would
succeed as the third wave…but even
Alvin could not predict the fast ripple
effects of technology.
The importance of creativity
the 3rd age is gone. No more point in
dumping info on the web
Engagement
frontiers that are shaping the future of
engagement, at the intersection of social
data, crowdsourcing, storytelling and
citizenship
Now & Next: Future of Engagement
http://peopleslab.mslgroup.com/peoplesi
nsights/annual-report/
Design the upcoming Future

Marc Gobe, author of Emotional Branding and
principal of d/g worldwide

Robin Rusch, editor of the Brandchannel.com
Learn about Social Media
The Power of Video
- Conveying ideas
- Creating proximity
- Enhancing SEO
Persist, iterate, make it better
Listen to opinions, improve
...and be realistic (different
than being negative)

Sound engineer video
Usability Heuristics for User
Interface Design
Jakob Nielsen’s, January 1, 1995
The 10 most general principles for
interaction design. They are called
"heuristics" because they are more in the
nature of rules of thumb than specific
usability guidelines

http://www.nngroup.com/articles/tenusability-heuristics/
Information...and more links
- People don’t read the web. They scan it
- Dont use the web to dump information
- Make IT easy to access and find
If Reinventing the wheel
…ensure the car moves
-Doing inovation: “i like it this way”
- Rules of the game
- Ecommerce: shopping cart example
Easy to be Found
-SEO when planning
-SEO when arquitecting Navigation
-SEO when populating (content)
- SEO to promote platform
- Spiders, Crawlers, Robots
Use a Business Framework:
Become a Problem Expert
Starting Point: What is the Problem to Address?
Business ideas don’t have to change the earth they can be simple ideas
that leverage on what already exists whilst focusing
on providing MORE value to the customer…and solving a problem
Technology has shortened distances, removed cultural barriers,
introduced a “here-and-now” marker for all areas that have become
internet-able and can be a critical mean to reduce the gap between
the so called developed and developing countries. It is being used
to conveying communication, customizing experiences, speeding up
information access, providing on-demand entertainment, connecting
individuals, expressing preferences, engaging communities
and disseminating information.
a) The World
b) Asia

c) China
b) HK Digital Strategy: Digital 21 strategy (2008)
http://www.digital21.gov.hk/eng/
China E-Commerce Rises 64.7% In 2012
Source: www.forbes.com– 2013
More Chinese consumers are shopping on line,
the Internet Society of China said on Thursday.
Total online sales topped $210.4 billion, up 64.7%
from 2011 sales
China’s e-commerce accounted for 6.3% of total
retail sales last year, Lu Wei, secretary-general of
the society, said at a press conference in Beijing.
Lu attributed the increase to the fast
development of e-commerce in the country’s
industrial, agricultural, transportation and
financial sectors
m-Commerce Trends
Source: www.forbes.com
Mobile POS Will Surpass $2 Billion in 2013, iPad
As Cash Register.
When Apple began using mobile devices in their
stores, people in retail started paying attention.
According to a recent study from research firm
IHL Group, 28 percent of North American
retailers plan to adopt Mobile POS in some form
by the end of 2013.
The Mobile POS market will surpass $2 Billion in
hardware/software sales in North America this
year.

http://www.forbes.com/sites/tjmccue/2013/07/30/mobilepos-will-surpass-2-billion-in-2013-ipad-as-cashregister/?utm_source=followingweekly&utm_medium=em
ail&utm_campaign=20130805
b) e-Business Framework
c) Strategy
d) Approach
e-Layer Model
Hype

Cycle (2010)
Gartner Hype Cycle
Welcome to Gartner's 2010 Hype Cycle Special Report, an annual
maturity assessment of more than 1,800 technologies and trends.
The 2010 Special Report consists of 75 individual Hype Cycle reports,
each of which gives a snapshot perspective of a key area of IT or
business.
The Hype Cycle reports provide an overview of each area in two
graphical formats — the Hype Cycle and the Priority Matrix. Hype
Cycles and Priority Matrices are management models that help
organizations understand the landscape of technology maturity and
markets, and to decide which technology innovations to adopt,
postpone or ignore, and when is an appropriate time to adopt.

http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=1417913
Social Media Benchmark
Education demands tech upgrade
Source: www.politico.com - 2013
While the new technology has fueled innovation in
the consumer sector, widespread and effective
usage in our nation’s public schools lags
dangerously.
Families can order dinner with the click of a button
on a smartphone or computer, but teachers are
still wiping chalk off blackboards. Newspapers and
magazines are delivered to tablets every morning,
but students study from texts that become
outdated as soon as they are released.

Co-workers work in real time to complete complex
tasks on opposite coasts, but classrooms often
cannot effectively connect subject areas.

edx video
In 2006 we saw the birth of the Khan Academy by Bangladeshi American
educator Salman Khan, a graduate of MIT and Harvard Business School. His
learning platform supplies a free online collection of more than 4,000 micro
lectures via video tutorials stored on YouTube teaching mathematics, history,
healthcare, medicine, finance, physics, chemistry, biology, astronomy,
economics, cosmology, organic chemistry, American civics, art history,
macroeconomics, microeconomics, and computer science and it has delivered
over 240 million lessons.
3dprinting
as a disruptive technology

3D printing video
How to Improve
Government-to-Citizen
Communication
“I think governments are really far behind
as far as the way in which people interact with websites…
…It has been a one-way communication for a long time
and now people are starting to dive into a two-way conversation
on the Web. I think we’re going to see
a lot more services being offered online
in the government sector.”
Nicole Neditch, Oakland's online engagement manager
Governance & eGovernance
“Governance refers to the exercise of political, economic and administrative
authority in the management of a country’s affairs, including citizens’
articulation of their interests and exercise of their legal rights and obligations

e-Governance may be understood as the performance of this governance via
the electronic medium in order to facilitate an efficient, speedy and
transparent process of disseminating information to the public, and other
agencies, and for performing government administration activities. eNew Styles of Leadership, ways of debating and deciding policy and
investment, ways of accessing education, ways of listening to citizens and
ways of organising and delivering information and services.”
Unesco
http://portal.unesco.org
eGovernment (e-gov, digital
government, online government,
connected government)
UN
RANKING
eGovernment
ASEAN POSITIONING
- 1st position: Rep. Korea
- 10th position: Singapore
- 40th position: Malaysia
- 78th position: China
- 88th position: Philippines
- 92nd position: Thailand
- 97th position: Indonesia
- 124th position: India
- 153rd position: Laos
- 155th position: Cambodia
- 160th position: Myanmar

-E-Government for the People: http://unpan1.un.org/intradoc/groups/public/documents/un/unpan048065.pdf
- Ranking: http://unpan3.un.org/egovkb/datacenter/countryview.aspx
Republic of Korea ranked the world’s
NUMBER 1 on the UN eGovernment
Development Index,
followed by 8 Western countries
Korea was ranked 15 in 2001, and in 2010 it moved to the first position that was
maintained in 2012. While Korea has invested in sophisticated internet
infrastructure and in building human capacity, its success is also due to strong
leadership followed by aggressive policies and actions and on-going
engagement with its citizens and users of the system.
How Korea made the leap to the top global position in 10 years would make an
interesting case study and provide a road map for those Asean countries
that are still finding their way in e-government.
http://www.futuregov.asia/articles/2008/sep/01/south-korea-ranked-number-one-for-e-government/
Government 2.0 – government websites
that are getting it right in 2013
Source: www.watchstreetconsulting.com– 2013
More than one-third of the world’s population is
online. Now that the majority of governments have at
least embraced the internet by creating websites, it’s
time to take the next step and use it as tool to better
serve their constituency.
The best government websites are using their sites
as a means to communicate with their constituents
through blogs and aggregated social media portals.
These are places where constituents are already
active; however, this is not just a ‘build it, and they will
come’ situation, rather it’s a ‘use it correctly with
engaging content, two-way communication, and
helpful information…and they will come’ situation.
Canadian city launches website to engage
citizens
Source: www.futuregov.asia– 2013
The city of Surrey, population 483,690, in Canada,
launched City Speaks, a new website to connect with
residents and let them give feedback about city plans
and issues.
Residents of Surrey can share opinions on policies,
programmes and plans such as new developments
or city parks. Every month, new surveys, polls
and discussion topics will be added to the website.
City government will also brainstorm and test ideas
through City Speaks, allowing residents to share insights
with others and explore new directions for the city.
Nigeria: FG To Launch Government
Services Portal
Source: www. allafrica.com – 2013
The Hon Minister of Communication Technology,
Mrs. Omobola Johnson will on Tuesday 16th of April
launch the Federal Government Service Portal in
Abuja as part of the initiatives for 'Getting
Government Online" to improve service delivery to
citizens and other stakeholders.
The Services Portal which is built using the latest
web technology brings together a directory of
existing online government services, as well as
newly automated services from the ministries of
Industry, Trade and Investment, Agriculture,
Education, Health and Communication Technology.
Iceland’s new constitution
Source: Facebook - 2011

The government of Iceland is
letting its general population help
shape its new constitution through
a number of new media formats,
including the Constitutional Council
website [in Icelandic], where new
parts of the working draft [text, in
Icelandic] are put on the site and
rewritten to include public
consensus. There are also Twitter
and Facebook pages for comments,
as well as a YouTube channel
[official websites, in Icelandic]
dedicated to the drafting process.
Egypt's president to host Twitter sessions
to connect with his people
Source: Guardian - 2013
The Egyptian president,
Mohamed Morsi, will respond to
questions on Twitter.
Mohamed Morsi, has
announced plans to respond to
citizens' concerns every night on
Twitter – the latest in a series of
media-savvy moves from his
administration that appear to be
aimed at placating western
concerns about his governance.
Indonesian President’s New Twitter
Account is a Hit, Gains 700,000 Followers
in 2 Days
Source: www.politico.com – 2013
Indonesian president Susilo Bambang
Yudhoyono has finally made his first
tweet on his brand-new Twitter
handle, @SBYudhoyono.
Since that first presidential tweet a
couple of days ago, he has gained over
700,000 followers already, and has
made 27 tweets so far. Can SBY gain
enough followers to become a top ten
Twitter account among world leaders?
.
e-Business Strategy
in Entrepreneurship
Co-organised by SME Creativity Center
and EntrepreneurHK.Org

hk.linkedin.com/in/pedroeloy

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ebusiness Strategy in Entrepreneurship 1: Pedro Eloy at SMECC - 20130806

  • 1. e-Business Strategy in Entrepreneurship Co-organised by SME Creativity Center and EntrepreneurHK.Org hk.linkedin.com/in/pedroeloy
  • 3. • Start with the end in mind • The captain & the Ship (Minibus - HK version) • Activate RAS (My car is everywhere!)
  • 4. • Goals for this workshop • Understand the dynamic and evolving landscape • Rules of the game • what is being done and potential opportunity areas • What do I need to do (skillset, activities, steps...) • what will I do next (after this workshop
  • 6. “To have or not to have” an Internet-able vision and clear strategy is no longer a choice. The visionary Alvin Toffler in his 1980’s best-seller the 3rd wave, presented an interesting framework for global societies: after the agricultural and the industrial revolutions, the information age would succeed as the third wave…but even Alvin could not predict the fast ripple effects of technology.
  • 7. The importance of creativity the 3rd age is gone. No more point in dumping info on the web
  • 8. Engagement frontiers that are shaping the future of engagement, at the intersection of social data, crowdsourcing, storytelling and citizenship Now & Next: Future of Engagement http://peopleslab.mslgroup.com/peoplesi nsights/annual-report/
  • 9. Design the upcoming Future Marc Gobe, author of Emotional Branding and principal of d/g worldwide Robin Rusch, editor of the Brandchannel.com
  • 11. The Power of Video - Conveying ideas - Creating proximity - Enhancing SEO
  • 12. Persist, iterate, make it better Listen to opinions, improve ...and be realistic (different than being negative) Sound engineer video
  • 13. Usability Heuristics for User Interface Design Jakob Nielsen’s, January 1, 1995 The 10 most general principles for interaction design. They are called "heuristics" because they are more in the nature of rules of thumb than specific usability guidelines http://www.nngroup.com/articles/tenusability-heuristics/
  • 14. Information...and more links - People don’t read the web. They scan it - Dont use the web to dump information - Make IT easy to access and find
  • 15. If Reinventing the wheel …ensure the car moves -Doing inovation: “i like it this way” - Rules of the game - Ecommerce: shopping cart example
  • 16. Easy to be Found -SEO when planning -SEO when arquitecting Navigation -SEO when populating (content) - SEO to promote platform - Spiders, Crawlers, Robots
  • 17. Use a Business Framework:
  • 19. Starting Point: What is the Problem to Address? Business ideas don’t have to change the earth they can be simple ideas that leverage on what already exists whilst focusing on providing MORE value to the customer…and solving a problem
  • 20. Technology has shortened distances, removed cultural barriers, introduced a “here-and-now” marker for all areas that have become internet-able and can be a critical mean to reduce the gap between the so called developed and developing countries. It is being used to conveying communication, customizing experiences, speeding up information access, providing on-demand entertainment, connecting individuals, expressing preferences, engaging communities and disseminating information.
  • 21. a) The World b) Asia c) China b) HK Digital Strategy: Digital 21 strategy (2008) http://www.digital21.gov.hk/eng/
  • 22. China E-Commerce Rises 64.7% In 2012 Source: www.forbes.com– 2013 More Chinese consumers are shopping on line, the Internet Society of China said on Thursday. Total online sales topped $210.4 billion, up 64.7% from 2011 sales China’s e-commerce accounted for 6.3% of total retail sales last year, Lu Wei, secretary-general of the society, said at a press conference in Beijing. Lu attributed the increase to the fast development of e-commerce in the country’s industrial, agricultural, transportation and financial sectors
  • 23. m-Commerce Trends Source: www.forbes.com Mobile POS Will Surpass $2 Billion in 2013, iPad As Cash Register. When Apple began using mobile devices in their stores, people in retail started paying attention. According to a recent study from research firm IHL Group, 28 percent of North American retailers plan to adopt Mobile POS in some form by the end of 2013. The Mobile POS market will surpass $2 Billion in hardware/software sales in North America this year. http://www.forbes.com/sites/tjmccue/2013/07/30/mobilepos-will-surpass-2-billion-in-2013-ipad-as-cashregister/?utm_source=followingweekly&utm_medium=em ail&utm_campaign=20130805
  • 28. Gartner Hype Cycle Welcome to Gartner's 2010 Hype Cycle Special Report, an annual maturity assessment of more than 1,800 technologies and trends. The 2010 Special Report consists of 75 individual Hype Cycle reports, each of which gives a snapshot perspective of a key area of IT or business. The Hype Cycle reports provide an overview of each area in two graphical formats — the Hype Cycle and the Priority Matrix. Hype Cycles and Priority Matrices are management models that help organizations understand the landscape of technology maturity and markets, and to decide which technology innovations to adopt, postpone or ignore, and when is an appropriate time to adopt. http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=1417913
  • 30. Education demands tech upgrade Source: www.politico.com - 2013 While the new technology has fueled innovation in the consumer sector, widespread and effective usage in our nation’s public schools lags dangerously. Families can order dinner with the click of a button on a smartphone or computer, but teachers are still wiping chalk off blackboards. Newspapers and magazines are delivered to tablets every morning, but students study from texts that become outdated as soon as they are released. Co-workers work in real time to complete complex tasks on opposite coasts, but classrooms often cannot effectively connect subject areas. edx video
  • 31. In 2006 we saw the birth of the Khan Academy by Bangladeshi American educator Salman Khan, a graduate of MIT and Harvard Business School. His learning platform supplies a free online collection of more than 4,000 micro lectures via video tutorials stored on YouTube teaching mathematics, history, healthcare, medicine, finance, physics, chemistry, biology, astronomy, economics, cosmology, organic chemistry, American civics, art history, macroeconomics, microeconomics, and computer science and it has delivered over 240 million lessons.
  • 32. 3dprinting as a disruptive technology 3D printing video
  • 33. How to Improve Government-to-Citizen Communication “I think governments are really far behind as far as the way in which people interact with websites… …It has been a one-way communication for a long time and now people are starting to dive into a two-way conversation on the Web. I think we’re going to see a lot more services being offered online in the government sector.” Nicole Neditch, Oakland's online engagement manager
  • 34. Governance & eGovernance “Governance refers to the exercise of political, economic and administrative authority in the management of a country’s affairs, including citizens’ articulation of their interests and exercise of their legal rights and obligations e-Governance may be understood as the performance of this governance via the electronic medium in order to facilitate an efficient, speedy and transparent process of disseminating information to the public, and other agencies, and for performing government administration activities. eNew Styles of Leadership, ways of debating and deciding policy and investment, ways of accessing education, ways of listening to citizens and ways of organising and delivering information and services.” Unesco http://portal.unesco.org
  • 35. eGovernment (e-gov, digital government, online government, connected government)
  • 36. UN RANKING eGovernment ASEAN POSITIONING - 1st position: Rep. Korea - 10th position: Singapore - 40th position: Malaysia - 78th position: China - 88th position: Philippines - 92nd position: Thailand - 97th position: Indonesia - 124th position: India - 153rd position: Laos - 155th position: Cambodia - 160th position: Myanmar -E-Government for the People: http://unpan1.un.org/intradoc/groups/public/documents/un/unpan048065.pdf - Ranking: http://unpan3.un.org/egovkb/datacenter/countryview.aspx
  • 37. Republic of Korea ranked the world’s NUMBER 1 on the UN eGovernment Development Index, followed by 8 Western countries Korea was ranked 15 in 2001, and in 2010 it moved to the first position that was maintained in 2012. While Korea has invested in sophisticated internet infrastructure and in building human capacity, its success is also due to strong leadership followed by aggressive policies and actions and on-going engagement with its citizens and users of the system. How Korea made the leap to the top global position in 10 years would make an interesting case study and provide a road map for those Asean countries that are still finding their way in e-government. http://www.futuregov.asia/articles/2008/sep/01/south-korea-ranked-number-one-for-e-government/
  • 38. Government 2.0 – government websites that are getting it right in 2013 Source: www.watchstreetconsulting.com– 2013 More than one-third of the world’s population is online. Now that the majority of governments have at least embraced the internet by creating websites, it’s time to take the next step and use it as tool to better serve their constituency. The best government websites are using their sites as a means to communicate with their constituents through blogs and aggregated social media portals. These are places where constituents are already active; however, this is not just a ‘build it, and they will come’ situation, rather it’s a ‘use it correctly with engaging content, two-way communication, and helpful information…and they will come’ situation.
  • 39. Canadian city launches website to engage citizens Source: www.futuregov.asia– 2013 The city of Surrey, population 483,690, in Canada, launched City Speaks, a new website to connect with residents and let them give feedback about city plans and issues. Residents of Surrey can share opinions on policies, programmes and plans such as new developments or city parks. Every month, new surveys, polls and discussion topics will be added to the website. City government will also brainstorm and test ideas through City Speaks, allowing residents to share insights with others and explore new directions for the city.
  • 40. Nigeria: FG To Launch Government Services Portal Source: www. allafrica.com – 2013 The Hon Minister of Communication Technology, Mrs. Omobola Johnson will on Tuesday 16th of April launch the Federal Government Service Portal in Abuja as part of the initiatives for 'Getting Government Online" to improve service delivery to citizens and other stakeholders. The Services Portal which is built using the latest web technology brings together a directory of existing online government services, as well as newly automated services from the ministries of Industry, Trade and Investment, Agriculture, Education, Health and Communication Technology.
  • 41. Iceland’s new constitution Source: Facebook - 2011 The government of Iceland is letting its general population help shape its new constitution through a number of new media formats, including the Constitutional Council website [in Icelandic], where new parts of the working draft [text, in Icelandic] are put on the site and rewritten to include public consensus. There are also Twitter and Facebook pages for comments, as well as a YouTube channel [official websites, in Icelandic] dedicated to the drafting process.
  • 42. Egypt's president to host Twitter sessions to connect with his people Source: Guardian - 2013 The Egyptian president, Mohamed Morsi, will respond to questions on Twitter. Mohamed Morsi, has announced plans to respond to citizens' concerns every night on Twitter – the latest in a series of media-savvy moves from his administration that appear to be aimed at placating western concerns about his governance.
  • 43. Indonesian President’s New Twitter Account is a Hit, Gains 700,000 Followers in 2 Days Source: www.politico.com – 2013 Indonesian president Susilo Bambang Yudhoyono has finally made his first tweet on his brand-new Twitter handle, @SBYudhoyono. Since that first presidential tweet a couple of days ago, he has gained over 700,000 followers already, and has made 27 tweets so far. Can SBY gain enough followers to become a top ten Twitter account among world leaders? .
  • 44. e-Business Strategy in Entrepreneurship Co-organised by SME Creativity Center and EntrepreneurHK.Org hk.linkedin.com/in/pedroeloy