Event held on 10/20/2009 at Sheraton Brookhollow for SMEI Houston chapter

1. Selling and Communicating the Message Corporate Storytelling: Training Evolution, Inc. and Dondi Scumaci present…

2. What Stories Do We Tell?

3. How Effective Are Our Stories?

4. Why Is Story Powerful? What story has changed you?

5. Storytelling Competencies

6. Trust Forging history with others Creating shared stories Building common experience

7. Set The Stage Self-disclosure The invitation to share Listening and validating Reaching for deeper understanding

8. Facilitating Blending and pacing Asking questions Summarizing and clarifying

9. Metaphor Simplify what is complex Connect with the familiar Create a common language Make “data” digestible Create energy and evoke emotion

10. Story Matrix – Vertical Axis Success stories ignite performance. They show us the way through an obstacle, over a hurdle, and across the finish line! Failure stories help us find what went wrong and keep us from repeating mistakes. They are the “postmortem.”They reflect our humanness. Fun stories add humor. Legends are the stories you know from media and literature. These are stories that inspire us. Resource for Indexing: What’s Your Story? By Craig Wortman

11. Story Matrix – Horizontal Axis These are performance skills. Find them by asking, “What are the five performance areas I influence?” The “Me” category is for personal stories of success, failure, and fun. “Me” stories reflect your values, tell us what you care about, and allow us make a connection with you.

12. Recommendations Capture your stories. Experiment with metaphors and analogies. Replace tired, worn out stories. Draw stories out of others. Attend a storytelling event.