Google Analytics - A Primer

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Seth Meranda

Presentation from the 2009 National Conference on Student Recruitment, Marketing and Retention

Tecnología Empresariales

Google Analytics
Seth Meranda Stephanie Geyer
User Experience Architect, UNL Associate Vice President, E-Communications
& Web Services, Noel-Levitz
Associate Consultant, Noel-Levitz

Analysis and synthesis ordinarily
clarify matters for us about as
much as taking a Swiss watch
apart and dumping its wheels,
springs, hands, threads, pivots,
screws and gears into a
layman's hands for
reassembling, clariﬁes a watch
to a layman.
Author Unknown

Why Analytics?
Justiﬁcation Trend Spotting
Successfulness ROI
Failures Audience
Understanding

This is our (potential) audience,
plus the other side
(there are now 1.6 billion internet users worldwide; Internet World Stats)

Who needs Analytics?
Marketing IT
Web Development Directors
Recruitment Anyone who creates
content

Now we have some
context.
But there’s more...

Page A

11,002

Page B

10,000

Page C

3,900

Page D

Why Google Analytics?
Enterprise-Ready Multi-purpose
Robust Worldwide support
Easy And...
Quick it’s FREE!

What can GA offer?
Campaign SEO Performance
Measurement Advanced
Event Tracking Segmentation
Site Search Analysis Goals

Campaign Measurement
Email Online
Print Ads
Custom Social Media
Instant Messaging

Site Search Analysis
Users tell you what they are looking for!
Successes
Reﬁnements

SEO Performance
Keywords
Search Engines
Frequency

Advanced Segmentation
Any data point
All reports
Compare

Goals!
Most powerful feature
Align with website goals
Success? (great work)
Failure? (realign and try again)

What should I look for?
Trends
Nuances
Something new
Goal analysis

How can I ﬁnd out more?
seth-meranda@noellevitz.com
twitter.com/smeranda
imhe.blogspot.com

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Google Analytics - A Primer

1. Google Analytics Seth Meranda Stephanie Geyer User Experience Architect, UNL Associate Vice President, E-Communications & Web Services, Noel-Levitz Associate Consultant, Noel-Levitz

2. Analysis and synthesis ordinarily clarify matters for us about as much as taking a Swiss watch apart and dumping its wheels, springs, hands, threads, pivots, screws and gears into a layman's hands for reassembling, clariﬁes a watch to a layman. Author Unknown

3. Why Analytics? Justiﬁcation Trend Spotting Successfulness ROI Failures Audience Understanding

4. This is our (potential) audience, plus the other side (there are now 1.6 billion internet users worldwide; Internet World Stats)

5. They come from 200 countries.

6. Who needs Analytics? Marketing IT Web Development Directors Recruitment Anyone who creates content

7. Isn’t Analytics all about hits?

8. 11,002 10,000 3,900

9. Now we have some context. But there’s more...

10. Page A 11,002 Page B 10,000 Page C 3,900 Page D

11. Why Google Analytics? Enterprise-Ready Multi-purpose Robust Worldwide support Easy And... Quick it’s FREE!

12.

13. What can GA offer? Campaign SEO Performance Measurement Advanced Event Tracking Segmentation Site Search Analysis Goals

14. Campaign Measurement Email Online Print Ads Custom Social Media Instant Messaging

15.

16. Event Tracking AJAX Calls Videos Flash

17.

18. Site Search Analysis Users tell you what they are looking for! Successes Reﬁnements

19.

20. SEO Performance Keywords Search Engines Frequency

21.

22. Advanced Segmentation Any data point All reports Compare

23.

24. Goals! Most powerful feature Align with website goals Success? (great work) Failure? (realign and try again)

25.

26.

27. What should I look for? Trends Nuances Something new Goal analysis

28. How can I ﬁnd out more? seth-meranda@noellevitz.com twitter.com/smeranda imhe.blogspot.com

29. Questions?

Google Analytics - A Primer

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