Empathy Map for a Graduate finding Job

1. A Graduate finding a job
Smitha Kondajji
5th August 2013

2. 
 A young man of 22 years who is from North India
and is looking for a software job in Bangalore, the
Silicon City of India.
 He has done his Bachelor of Engineering specialized
in Information Science.
STAKEHOLDER

3. 
 Finding a job in Bangalore will take some time as his
percentage is not that great
 He is not well versed with puzzle solving; which
usually is asked in some interviews
 He thinks the local language is difficult to
understand and speak.
THINK

4. 
 He feels that his communication skills is not great.
 He feels that Bangalore is the right place to get his
dream job.
 He feels that there are many friends and senior who
can help him in finding vacant positions in different
companies.
FEEL

5. 
 His has couple of interviews lined up and he is
preparing for the technical questions.
 He says travelling in Bangalore is very difficult for
people who haven’t got their own conveyance.
Although he is happy travelling in the local buses
that are plenty.
 He says that certain recruiters say they will get back
soon but they never come back.
SAY

6. 
 He is applying for jobs on many job portals that are very
famous.
 He is contacting his seniors and checking for referrals so
that he can get an interview call.
 He has also submitted his resume to head hunters and job
consulting firms.
 He is improving his English communication by various
means like reading books, news paper, watching English
movies.
DO

7. 
 Finding a software job in a good company
NEED
PROBLEM STATEMENT
 The interviewed finds that his communications skills,
problem solving and percentage are a hindrance.

8. 
 His English communication needs improvement
 He has commutation problem
 He is apprehensive about his lack of knowledge to
solve puzzles in interview
 He is also hesitant to talk about his ‘not so great
percentage’
 He is investing time in the improvement areas to
pass his interview
INSIGHT