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Top Flight Media Capabilities Overview
1. Top Flight Media
2010 Capabilities Overview
topflightmedia.com | custom.relevant.unique.
2. Who we are…
When it comes to creating promotional
strategies, we take the road less traveled...
WE FLY.
We design ideas that inspire and ignite
brand engagement – naturally.
Understanding your goals and how the
target consumer will interact with the brand
is a key component for creating a
customized “Flight Plan” for success.
topflightmedia.com | custom.relevant.unique.
3. What we do…
Our expertise has no boundaries.
Our team represents over 100 years of marketing and media experience to
best serve the diverse requirements of every client.
We believe in utilizing every resource available to maximize exposure for our
clients across multiple disciplines.
ENGAGE MEASURE
Inspire
Appropriate Consumer Consumer/Target Quantifiable
Brand Idea Connection to Action Results
Moment
RELEVANT ACTIVATE
topflightmedia.com | custom.relevant.unique.
4. What we do…Advertising
Advertising is a means to
complement the brand idea. Internet/Web Broadcast Media
Marketing Radio
TV/Cable
As catalysts of distribution, Advertising &
advertising can be relevant to Media Planning
the overall theme of every Transit
campaign. Thus, creating the Social Media
Outdoor
Marketing
illusion of a seamless vision Print
from the brand.
topflightmedia.com | custom.relevant.unique.
5. What we do…Publicity
Creating a buzz is more than sending
out a press release and
Script Press Produce Audio hoping it gets picked up.
Releases News Releases
We view all publicity actions as a vital
component when defining
Top Flight and managing consumer opinion.
Newswire
Manage & Top Flight NewsWire is a fully
Coordinate integrated press release service that
Schedule
Press Details
Media allows for instantaneous delivery of
w/ Media
Interviews your press release or audio news
release to newsrooms locally,
regionally and/or nationally.
topflightmedia.com | custom.relevant.unique.
6. What we do…PA Outreach
Radio PA produces and distributes state
news from across Pennsylvania with special
emphasis on the governor’s office and
activity at the state capitol building.
Radio PA also offers a full range of state
sports, weather and special programming
options to affiliated stations throughout the
commonwealth.
Radio PA penetrates all urban, suburban, and
hard to reach rural communities of the
Keystone State.
Radio PA provides unmatched cost
efficiencies in prime radio listening time
slots.
Radio PA reaches 2.1 million adults per
week, listening on over 59 stations that
collectively, make up the 2nd largest metro in
the state.
topflightmedia.com | custom.relevant.unique.
7. What we do…Sponsorships
Top Flight Media understands that
sponsorships are much more than hanging a
banner and displaying a logo…for us, it’s
Sports Marketing about designing, negotiating and
Endorsements implementing the opportunity to “own the
Entertainment right experience” for maximum brand
presence.
Music: Tours, Artists,
Live Events & Festivals As a complement to the brand idea, we
Movie Premieres develop sponsorship programs to add
dimension to the overall consumer
experience.
Top Flight Media’s relationships and
resources provide huge savings for every
client.
topflightmedia.com | custom.relevant.unique.
8. What we do…Promotions
Maximizing brand power to inspire
loyalty through promotions may be
Multicultural Sampling essential when defining your
Gen-Pop Events “consumer connection” moment.
We have mastered the art of
Promotions
creating experiences that inspire
brand allegiance.
Mobile
Social Media
Marketing
topflightmedia.com | custom.relevant.unique.
9. What we do…Interactive
Define, Deliver, Digital
Texting Programs
Email Marketing
Database Collection
Micro-site Development
Our team stays current with the
Satellite Video Conferencing ever changing High-Tech Age
we live in.
Mobile Applications
By Defining the appropriate
path, we Deliver to the target
consumer a relevant Digital
application to ignite activation.
topflightmedia.com | custom.relevant.unique.
10. How we do it…
Top Flight Media operates as an extension of your brand
• 72,000 Square Foot • • Full Graphic Design
Creative
Production
Activation
Event Management
Media Facility • On-site Coordination Team
• Television Production • Promotional Teams • Logo Creation
Studios • Hospitality • Web Design
• Audio Production • Full production • Animation
Studios (5) capabilities
• Full service Video
Editing Booths (3)
• Viewing Studios (3)
• Remote Control full
service Insert Studio
Top Flight Media takes your working media/promotional dollars and keeps them working.
The in-house services listed allow us to cut out the middle man and keep your investment
on track by going direct to brand exposure…not outsourcing!
topflightmedia.com | custom.relevant.unique.
11. Top Flight Media can bring
continuity that is seamless from
beginning to end.
Thank you for considering us as an
added resource to your
organization.
We understand your commitment to
your consumers and we mirror your
support in every initiative. Contact Information:
Top Flight Media can continue to Steven Kurtz
prove to be an invaluable and vital 717-910-2974
addition as clients begin skurtz@topflightmedia.com
promotional planning.
topflightmedia.com | custom.relevant.unique.