13. The frequency of SMS usage has increased the most for France, US and
Australia and declined the most in Spain, Netherlands and Germany
Q. For SMS as a way of communicating via your mobile devices, please say whether you do it more, less or about
the same as you did 12 months ago.
34%
24%
15% 13% 12%
5%
-3% -4% -6% -7% -10%
-19%
-27%
-43%
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
SMS usage as compared to a year ago
Net between those that use SMS 'More' minus 'Less' frequently
Source: Deloitte Global Mobile Consumer Survey, June-August 2014
Weighted base: All phone/smartphone owners: Australia 1862, France 1807, Germany 1,841, Italy 1871, Japan 1594, Netherlands 1846, Norway 967, Russia 1882, Singapore 1875,
South Korea 1911, Spain 1906, Sweden 1882, UK 3676, US 1635
39
Deloitte Global Mobile Consumer Survey
14. Across all countries surveyed, respondents use VoIP less frequently than last year
despite improvements in mobile networks performance
Q. For VoiP as a way of communicating via your mobile devices, please say whether you do it more, less or about
the same as you did 12 months ago.
-1% -4% -4% -5% -6% -8% -8% -13% -14% -16% -16% -18% -20%
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
VoIP usage as compared to a year ago
Net between those that use VoIP 'More' minus 'Less' frequently
Source: Deloitte Global Mobile Consumer Survey, June-August 2014
Weighted base: All phone/smartphone owners: Australia 1862, France 1807, Germany 1,841, Italy 1871, Japan 1594, Netherlands 1846, Norway 967, Russia 1882, Singapore 1875,
South Korea 1911, Spain 1906, Sweden 1882, UK 3676, US 1635
40
Deloitte Global Mobile Consumer Survey