Since the signing of the JOBS Act in April 2012, there has been a lot of speculation as to how the angel and VC community will participate in crowdfunding and view businesses possessing heavily populated cap tables. In this webinar presentation which was delivered on May 1, 2013, Chris Camillo, an accomplished angel investor, author of Laughing at Wall Street and one of the country’s top crowdfunding industry analysts shows entrepreneurs how to obtain angel investors during and after crowdfunding campaigns. To view the recording, please visit: https://www.brighttalk.com/webcast/9407/72507

2. Crowdfunding – Investing in what you KNOW!
“Your investor's edge is not something you get from Wall Street experts.
It's something you already have. You can outperform the experts if you use
your edge by investing in companies or industries you already understand.”
– Peter Lynch
“Every investor deserves the right to invest in what the “know” whether or not that
opportunity is in the form of a startup or a publicly-traded large cap”
– Chris Camillo

3. NowStreet’s Capitalizing on Financial Innovation
Webinar Series
Webinar: Ask an Angel: How to attract angel investors with
crowdfunding campaigns
May 1st - 1pm to 145pm EST
Since the signing of the JOBS Act in April 2012, there has been a lot of
speculation as to how the angel and VC community will participate in
crowdfunding and view businesses possessing heavily populated cap
tables. Chris Camillo, an accomplished angel investor, author of Laughing
at Wall Street and one of the country’s top crowdfunding industry analysts
will show issuers how to obtain angel investors during and after
crowdfunding campaigns.
This webinar is ideal for any company seeking to raise capital via the
forthcoming crowdfund exemption as well as any professional guiding
new crowdfund issuers such as investment bankers, investor-relations
professionals, brokers, emerging portals, CPAs and attorneys.

4. 2009 Foot Joy AQL Golf Shoe

5. In 2009 TRUE linkswear, with 2 employees, started a
revolution in the golf shoe industry when it built the
original barefoot golf shoe.
3 years and 100,000+ customers later TRUE became
the first ever golf shoe to win a PGA tour event and
complete a marathon on the same day.

6. Should you fail to raise startup capital
it is likely because:
 You did not properly vet your idea
 The perception among investors is that you
are not capable of delivering on your vision
 You are asking the wrong people for money

7. Defining Angel Investing
Angel Investing is
About People & Ideas
Angel Investing is not
About Pro Forma Financial
Analysis & Valuation Models

8. Defining Crowdfunding
Crowdfunding is
Social Investing
Crowdfunding is not
Friends and Family

9. 3 commonalities among entrepreneurs
who attract early stage investors

10. 1) Entrepreneurs who attract early stage investors:
UNDERSTAND
What excites early stage
investors
KNOW HOW TO
Deliver on their
expectations

11. 2) Entrepreneurs who attract early stage investors:
UNDERSTAND
What frightens early
stage investors
KNOW HOW TO
Mitigate the perception of
risk

12. 3) Entrepreneurs who attract early stage investors:
TAKE THE TIME TO
Seek out the ideal investors for their venture. These
are people who “get” and appreciate their idea.

13. What excites early stage investors?
 Sharing specialized knowledge and expertise
 Collaborating with big thinking, committed
entrepreneurs
 The opportunity to re-engage in the culture of
innovation as an integral part of a winning team
 Potential to earn a 10x to 50x return on
investment

14. What frightens early stage investors?
 Aligning themselves with losing ideas
 Company founders they perceive to be either:
 incompetent
 untrustworthy
 uncommitted
 Apathetic
 Unlikable
 To a lesser degree - losing money

15. Pivotal early stages of the startup
 Ideation
 Traditional due diligence / self vetting
 Business modeling
 Business formation
 Crowd vetting and funding
 Perks based campaign
 Equity / debt based campaign
 Early stage accredited investor funding

16. How crowdfunding can mitigate the
perception of risk

17. How early stage investors view risk
 Market risk: Is there a significant unmet
consumer need and a sizable potential
market?
 Execution risk: Does the Management Team
possess the experience, skills, and desire
required to execute on their vision?

18. Mitigate Market Risk with Crowdfunding

19. Mitigate Execution Risk with Crowdfunding
Teachers
/Coaches
Occupational
Supervisors /
Colleagues
Current / Past
Classmates
Past
Classmates
Community
/Social
Network
Community
/Social
Network

20. Hypothetical Investment Pitch
 A young commercial real estate executive / entrepreneur with
zero manufacturing or retail experience pitches you a business
idea for a new product.
 The idea is for a minimalist wallet that “holds everything you
need and nothing more.”
 The thin elastic wallet will hold 5 credit cards, 5 bills of
currency, and a single house or car key. It will also strap to
your cell phone.
 He is seeking an investment of $10,000 to manufacture the
Wallet.
Good or bad investment?

21. 13,318 Backers
$269,041 pledged of $10,000 goal
KICKSTARTER CAMPAIGN http://kck.st/ZyuNUb

22. Finding investors that “get” your business
 Bankers vs. operators and the emergence of
micro specialization in early stage investing
 Angel List (https://angel. Co/)
 Crowd money may just be the “smartest” money

23. Q&A
Follow-up questions may be submitted directly to Chris Camillo
at laughingatwallstreet@gmail.com