1. Business Plan
SOLAR PANELS AS A COST EFFICIENT ENERGY
SOURCE FOR PAKISTAN

2. Executive Summary
Current Situation - Electricity crisis.
Use of UPS / Generators leads to high
utility bills.
Our aim is to reduce expenditures on
light and ensure savings on
replacement costs.
Solar energy is freely available without
caring for utility expenses.
No import duty on solar chips –
reduction in expenses.
Omer

3. The Opportunity
Omer

4. Pakistan is the 6th country in the world that receives most
sunlight (100,000 megawatts ) but not used efficiently.
Our aim is to provide the fastest way to overcome the
energy shortage through electrification based on solar
energy by offering products that would be cost effective in
the long run
Import Solar Chips of different capacities from China
Provide our target market with a complete Solar Panel
System comprising of a battery and a charger.
Main focus is the creative application of solar technology
and creating awareness
Offering of ‘customized’ packages of products according to
customer’s requirements
Wikipedia.com/solarenergy_pak#
Omer

5. The Company
Company Name
Mission Statement
To properly initiate, market and provide best solar lighting
systems, while considering customer's cost cutting factor in this
economical era and keeping our solar panels affordable,
keeping customer requirement in focus
Omer

6. Project Objectives 1/2
Providing the customized service with a reason
able price.
Increase the growth rate of sales.
Provide the product/service quicker then the
competitors.
Become successful in the specified area.
Increase the level of awareness in between
customers.
Maintain a staff of enthusiastic employees for
excellent service to customer.
Omer

7. Project Objectives 2/2
Increasing average monthly sales in first year to reach
break-even.
To provide long lasting and durable products.
Increase customer awareness regarding the solar
energy alternative through effective promotional
tools.
Omer

8. Products & Services
Saad

9. Solar Panel Systems
System Parts
Solar panel (Will be Imported by Green Co)
Battery (will be purchased from distributor)
Charger (will be purchased from distributor)
Saad

10. Solar Panel Systems
Solar Panels
There are 3 types of solar panels available:
Mono crystalline
Poly crystalline
Multi crystalline
Green Co will import all chips depending on the
demand and the requirement, but the main emphasis
will be on Multi crystalline chips.
Energy stored in batteries of these solar panels can be
used to power lights for two to three days.
Saad

11. Solar Panel Systems
Battery
Lead acid batteries are required for storing energy
produced by solar panels
Charger
A device connected with the solar panel and the battery
and allows the flow of current from battery during night
time
Saad

12. Supportive Products
Light Emission Diode (LED) are environment
friendly with approximately 6 years life.
Pendant Lights used as decoration lights in events.
Flood Lights used to light up bill-boards.
Customized Packages such as laptop bag solar
charger, any home appliance powered by solar energy
etc.
Saad

13. Services
Sale of Solar Panel System for household
Sale of Green Co’s products and custom
made commodities to the target market
Rent solar panel systems to advertising
agencies for lightening the bill boards.
Lighting services for event management.
Saad

14. Management

15. Team
The management would comprise 3 Managers, in
Marketing, Finance and Electric.
There is one Assistant marketing Manager, and one
accountant.
There are three highly skilled electricians.
Initially Office will be in Lahore.

16. Hierarchy
CEO
Marketing Finance Electric
Manager Manager Manager
Electrician 1
Asst. Marketing Accountant
Electrician 2
Manager
Electrician 3
Saad

17. Marketing Analysis
Farhan

18. Target Market
Users of Outdoor Products and Services
Corporate sector ( bill boards & hoardings)
Retail outlets
Beauty saloons
Fast food chains
Educational institutes
Street lights and Street signals (Long term planning)
Farhan

19. Target Market
Users of Indoor Products and Services
Household users
Hostelites
Party decorators
Hospitality service providers
Farhan

20. Marketing Strategies
Public Relations
Conduct seminars on corporate level to attract clients of
advertising agencies
Information about company and products on Website
Above the Line
Advertisements on billboards and news paper
Sales Discount
Free LED with every purchase of product
Giving discount on bulk buying of products
Farhan

21. Suppliers
Our main suppliers would be Chinese
for solar chips
Major suppliers are:
Coursertech Co., Ltd
Delight Lighting Co., Ltd.
Danyang Hopesun World Business
Co.Ltd.
Greenwood Solar China. Co Ltd.
Farhan

22. Competitors
Main Competitors
Sapphire Renewable Solutions
Grace Solar (Private) Limited
Pak Solar Systems.
Currently the marketing strategies of the competitors are
not very effective and they are unable to create demand
for the product.
So our main focus would be on the proper marketing of
our products along with their usage and benefits
Farhan

23. Market Share
Sapphaire
Renewable
Solutions
18%
Other Importers
and small scale
32% Grace Solar
(Private) Limited
12%
Jasqo private Pakistan Solar
Limited System
Elecktro 5% Power Tech 9%
control Other Importers International Azchon Technical
industries and small scale Group Services
5% 6% 6% 7%
Farhan Market Researched by Jasqo Ltd.

24. Competitive Edge
Savings in electricity and generator bills
Overcoming the energy crises
Save replacement costs of electronic appliances
Durability of products
Cost effectiveness
Emerging market
Savings cost because of no customs duties on importing
solar chips
B2B services (Advertising and Decors of events)
B2C services (fittings and Installation of products)
Farhan

25. Thank you!