Magento Basic Tutorial course

1. An OpenSource eCommerce
SM Technology
Email: sminfo1@gmail.com

2. Agenda : Discussion on Magento
1
Objective of Shopping Cart based site
2
3
Overview on Magento
3
Benefits of Magento
4
3
Features in Magento
5
System Requirements

3. Agenda : Discussion on Magento
9
Environment Setup
10
3
Server Administration
11
Magento Architecture
12
3
Database Structure – EAV Model
13
Products

4. Objective of Shopping Cart based site
• Initiate more business though the web.
• End users should be able to add the products in their cart
and order online.
• Online sending of Products Information to buyers through
Newsletters.
• Instant alert of any transaction through e-mail.
• User-friendly interface
• Make money by getting more customers

5. Quick Overview on Magento
Varien company has introduced Magento, an eCommerce
solution in the market.
Magento is well architected, designed and flexible. Also, has
won number of awards.
• Localized in over 60 Languages, like Thai, French,etc.
• More than 50,000 Community Members
• Over 5,00,000 Downloads
• Over 170+ Magento Connect Extensions written
• Over 70 partners

7. Benefits of Magento
It offers complete flexibility and control over the look, content and functionality of an
ecommerce store while development.
It provides the functionality for reviews, tags, wish list, compare products and many
more.
It is integrated with AJAX rich environment technology for facilitating features like one
click checkout.
It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and
DHL. Customer can ship the order to multiple addresses and on site tracking system
from customer account.
Shipping rate can be easily set per order and per item. It provides the exclusive
functionality rating with weight and destination.

8. Benefits of Magento
• Our client does a significant amount of business around christmas etc. and we
want to make sure your site will look the part, with Magento this is possible through
a highly evolved template system through which it is possible to brand a website
for the occasions, events etc.
• Design flexibility: magento allows you to have a complete control over design of
your site and it manages it through the model view controller architected and this
means,
a) You can easily manage how each part in your website is displayed.
b) Different Landing pages for different audience.
c) Flexible product page design to complement the variation in products.
• Layered Navigation: Usually with large inventories where a category has got
more than 50 products, it really is cumbersome to have all the products in the
scope of view, and Magento use several filtering tools to provide faster navigation
to products.

9. Benefits of Magento
Product comparisons and product tagging features.
Convenience for your customers should be a paramount priority for any
ecommerce retailer. that’s why Magento includes multiple ship-to functionality right
out of the box, helping avoid the frustration that can occur when a customer is
shopping for multiple people at one time. Instead of forcing them to place multiple
transactions, they can quickly and easily ship to multiple addresses with one order.
This can be especially useful around the holidays, when more and more people
are doing their primary holiday shopping online.
Superior product search module when compared to competition.
Amazing support community.
Good business model.
Marketing promotions and tools

10. Benefits of Magento
Support for Downloadable/Digital Products.
Added Layered Navigation to site search result page, with control on the attribute
level to include or exclude attributes used on the search results page. Improved site
search to utilize fulltext search.
Added support for fixed-taxes on product level.
To Add Setup Pricing to a Product, by integrating the extension.
Multi-Store Retailing
Example: A client having three site and selling same products.
a) One Website with one store and one store view (Defaut).
b) One Website with multiple stores.
iPhone Interface
Advanced Promotions and Marketing/Trading Tool

11. Benefits of Magento
Rating, Reviews and Product Tags can be given by Customer or Website Visitor
Tier Pricing is the fancy title for offering discounts for higher volume sales.
Magento supports tier pricing for all products, including different tiers for different
classes of customers (wholesalers, retailers, etc).
Multi-lingual support
Multiple currency payment processing
Search engine optimization features like google site map, URL rewrites give full
control of URL’s act.
Analytics, reporting and dash board for quick view.
Extensive CMS to manage contents.

12. Features in Magento
Analytics and Reporting - the script is integrated with Google Analytics and
offers many different reports.
Product Browsing - multiple images for products, options for extensive reviews,
wishlists and much more.
Catalog Browsing - easy navigation, advanced product filtering system, product
comparison.
Catalog Management - inventory management, batch import and export of
products, different tax rates per location, additional product attributes.

13. Features in Magento
Customer Accounts - order status and history, e-mail and RSS feeds for
products in the wishlist, newsletter subscription, default billing and shipping
address.
Customer Service - enhanced features for customers' accounts, Contact Us
form, comprehensive order tracking and history, customizable order e-mails.
Order Management - create orders through admin area, create multiple
invoices shipments and credit memos, call center order creation option.

14. Features in Magento
Payment - different payment methods: credit cards, PayPal, Authorize.net, Google
Checkout, checks, money orders, support of external payment modules like
Cybersource, ePay, eWAY and many more.
Shipping - shipping to multiple addresses, flat rating shipping, supports UPS,
UPS XML (account rates), FedEx (account rates), USPS and DHL.
Checkout - one page checkout, SSL support, checkout without having an
account.

15. Features in Magento
Search Engine Optimization - 100% Search Engine Friendly, Google
SiteMap support.
International Support - multiple languages and currencies, list of allowed
countries for registration, purchasing and shipping, localization.
Marketing Promotions and Tools - coupons, discounts and different
promotion options.
Site Management - control of multiple web sites, multiple languages, tax rate
with support for US and International markets, customizable outlook through
templates.

20. SM TECHNOLOGY
Email: sminfo1@gmail.com