What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]
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It is more and more essential for your brand’s online presence to be ready for viewer consumption across mobile devices - the latest Pew Internet Project on mobile technology found that 34% of Internet users browse the web mostly using their phones, and over half of adults between 35-44 own a tablet computer. One route is to optimize your site for viewing across all devices using either responsive or adaptive design, allowing for a unified set of analytics and a single platform for content management. Another is to create a mobile app for your business. This creates an additional platform to manage but has the benefit of being more accessible on the go and potentially cheaper. You ignore mobile at your own risk. Are you acting on a mobile strategy that best suits your company? Join us to learn: The pros and cons of responsive design and mobile apps Best practices for planning your mobile move The best ways to keep track of your mobile ROI How to evaluate which course of action is best for your business.
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What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]
- 2. What's the Right Mobile Move? Responsive Design, Apps, Tablets and More #SMTLive
- 4. Our Speakers Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products & services. @KrissyEspindola Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency based in Atlanta, GA. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.@AskJamieTurner Tim Hayden With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures and a catalyst for innovative change in some of the world’s largest brands. @TheTImHayden Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay #SMTLive
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- 12. Mobile is BUSY the Mobile Hour the Desktop Hour email email web social other web social text app call other
- 13. Mobile Email
- 14. • You have a “desktop” and a “mobile” website. Responsive • A website that conforms to the device on which it is viewed. Mobile Adaptive Mobile Mobile Your Website Reactive • Responsive, with content that is personalized and relevant based on location, time, day and user details.
- 16. Our Speakers Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products & services. @KrissyEspindola Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency based in Atlanta, GA. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.@AskJamieTurner Tim Hayden With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures and a catalyst for innovative change in some of the world’s largest brands. @TheTImHayden Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay #SMTLive
- 17. Join us next week… Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content
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- The way we go about our lead generation campaigns is we base them on a Unified strategy- we determine the goals of the client and these can be refined once we discuss a little more but then we also factor in the purpose of the potential leads who are seeking information. People are coming to Social Media Today to get information and make their business better. They are looking for a solution. Jive can be that solutionWe can guarantee the Social Media Today leads are better qualified because of the quality of the content, and the unique vision that understands what business you are in and what you are trying to achieve. We are not trying to simply deliver leads, we are trying to cultivate relationships and connect you to real customers.
- http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613Quote on lower person reading article.Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccanWE are unique in our reach
- We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this)
- http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613Quote on lower person reading article.Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccanWE are unique in our reach
- We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this)