As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens with their elected officials and government agencies. However, sometimes there is a disconnect between the two. Government officials have their agenda, but it isn’t always what people want to hear. On the other hand, constituents have expectations that politicians don’t know. The government and politicians need to share their personality and promise with citizens, whether they’re constituents or not. The more they use social media to engage and open up authentically, the more trust will be built. This webinar is an opportunity to explore with our expert panelists: -How government can change to better relate to digital citizens? -How government agencies can use social media to provide complementary communication and participation channels for citizens. -What are the right channels to use to provide public service solutions and services, and interact with and conduct business with citizens. -How people can use social media to improve how government works for politicians and citizens.

1. The Social Government vs. The Social Citizen
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2. Join the Conversation…
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Our Speakers
Alan Rosenblatt is a digital/social media strategist, professor & thought leader and a Partner at Turner 4D. Alan taught the first college
course on digital politics (1995), created and built the Center for American Progress’s social media program (2007-13) and trained
15,000+ people across the world in digital/social media strategy, including civil society leaders across the Arab world in 2009; executives
at leading advocacy groups and news media outlets; Members of Congress and their staff; as well as a couple future kings. Alan has a
Ph.D. in Political Science. He teaches digital political strategy at Johns Hopkins, American, Gonzaga & Georgetown Universities.
Connect with Alan on Twitter @DrDigiPol.
Lindsay Crudele directs the City of Boston’s award-winning social media program. Boston’s cross-departmental, platform-spanning
social team uses creative, daily, digital engagement to improve quality of life and support public safety. After becoming the City’s first
social media director, Lindsay implemented its first enterprise social media strategy, driving policy, training, and central governance. In
the past year, that strategy served an integral role through unprecedented crisis communications. Using social technology, Lindsay has
helped raise the national standard for accessible and participatory digital government. Connect with Lindsay on Twitter @thelindsayist
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social
media. Experienced in copywriting, television content development, media relations, community management, executive and internal
communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized
through social. As a senior communications consultant at the CDC, Laura's work includes story development; content development for
CDC Director monthly twitter #CDCchat; social promotion; and media outreach through social. In 2008, the blog she produced for
CARE was honored with a Reuters "blog of the year" award. Past experience includes work for the American Cancer Society, CARE,
Coca-Cola, CNN, Fox Sports, France 2, and Turner Sports. Connect with Laura on Twitter @madamebelle
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global
Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook
Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook
Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for
Dummies 3rd Edition (Wiley 2012). Connect with Paul on Twitter @PaulDunay

4. The Social Government
vs.
The Social Citizen
Alan Rosenblatt, Ph.D.
Partner, turner4D
Alan@turner4D.com
turner4D.com
@turner4D
@DrDigiPol

5. Why should government be social
• Constituents are waiting
• Seize or cede the conversation
• Engagement improves political efficacy
• People expect government to be on social
media
• Prepare for crisis

6. Govt engages
citizens where the
world can see
Citizens
engage each
other via social
media & email
Communicating
w/ govt via social
media & email
Taking action via
social media &
email
Citizens use social media to talk to government

7. Social media are the new government offices

8. Great expectations
• On social media
– Citizens are listening, engaging, & conferring
– Citizens are better at using tools than government
– Citizens want to act on information
– Citizens expect government to keep up
• If government meets expectations
– Will be more responsive to citizens
– Will be more efficient delivering services
– Will be better at handling crises
– Will develop & implement better policy
– Will improve political efficacy

10. “We used to live in a world where
the producers of content
determined the channels of
distribution.
We now live in a world where the
consumers of content determine the
channels of distribution.”
- Kyle Stoneman

11. Thank You
Alan Rosenblatt, Ph.D.
Partner, turner4D
Alan@turner4D.com
turner4D.com
@turner4D
@DrDigiPol

26. #SMTLive
Our Speakers
Alan Rosenblatt is a digital/social media strategist, professor & thought leader and a Partner at Turner 4D. Alan taught the first college
course on digital politics (1995), created and built the Center for American Progress’s social media program (2007-13) and trained
15,000+ people across the world in digital/social media strategy, including civil society leaders across the Arab world in 2009; executives
at leading advocacy groups and news media outlets; Members of Congress and their staff; as well as a couple future kings. Alan has a
Ph.D. in Political Science. He teaches digital political strategy at Johns Hopkins, American, Gonzaga & Georgetown Universities.
Connect with Alan on Twitter @DrDigiPol.
Lindsay Crudele directs the City of Boston’s award-winning social media program. Boston’s cross-departmental, platform-spanning
social team uses creative, daily, digital engagement to improve quality of life and support public safety. After becoming the City’s first
social media director, Lindsay implemented its first enterprise social media strategy, driving policy, training, and central governance. In
the past year, that strategy served an integral role through unprecedented crisis communications. Using social technology, Lindsay has
helped raise the national standard for accessible and participatory digital government. Connect with Lindsay on Twitter @thelindsayist
Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social
media. Experienced in copywriting, television content development, media relations, community management, executive and internal
communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized
through social. As a senior communications consultant at the CDC, Laura's work includes story development; content development for
CDC Director monthly twitter #CDCchat; social promotion; and media outreach through social. In 2008, the blog she produced for
CARE was honored with a Reuters "blog of the year" award. Past experience includes work for the American Cancer Society, CARE,
Coca-Cola, CNN, Fox Sports, France 2, and Turner Sports. Connect with Laura on Twitter @madamebelle
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global
Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook
Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook
Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for
Dummies 3rd Edition (Wiley 2012). Connect with Paul on Twitter @PaulDunay

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