our customers make up a community, whether it’s visible to you or not, and your brand is almost certainly a topic of their discussions. More than more than a few thousand Facebook “Likes” or Twitter followers, a community is a place where like-minded people convene to share ideas, stories, and support. Are you cultivating your own customer community in such a way that allows you to listen and engage with your customers, clients and prospects?

2. How to Cultivate Your Community:
Your Customers Are Talking – Are You Part of the
Conversation?
Brought to you by &

3. Join the Conversation…

4. Thanks to our Sponsor
Want to test drive Nestivity community software for Twitter? Spark, manage and amplify
discussions on Twitter. Click here to apply for a Nestivity Beta: http://bit.ly/W0eYUu

5. Our Speakers
Henry Min is Founder and President of Nestivity, the first and only social community platform for
Twitter. A digital designer and user experience expert, he’s spent more than 15 years designing
interactive digital experiences for Fortune 100 companies and dozens of mobile and social business
startups. Follow him on Twitter at @henrymin or @nestivity.
Gerry Moran has been helping build marketing communities for over 25 years with iconic brands and
agencies like Kodak, Purina, HBO, IKEA, imc2, Digitas and Whitman-Hart. For the past 2 years he can be
found engaging marketers in the halls of SAP’s headquarters, where he leads North American social
media strategy, community building, channel management, social selling, and the social media Center
of Excellence. Gerry can be found @GerryMoran and on his blog at MarketingThink.com.
Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and
learning from her mistakes. As the person behind the RedheadWriting online persona, she’s
been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business,
marketing, branding, and life in general. Learn more about her at www.erikanapoletano.com
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s
most highly respected independent agencies helping business navigate the socially engaged Web. She
was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine
and sits on the Board of the Empire Club of Canada. @maggiefox
#smtlive

6. POLL
What do you use to cultivate community?
• Google +
• Facebook
• Twitter
• Linked Groups
• External Tools like Jive, Lithium, Communispace or
others.

8. WHERE IS THE COMMUNITY ON TWITTER?
The key to community is LISTENING AND BUILDING RELATIONSHIPS
However, not a lot of relationship building is evident on Twitter
- Top brands respond to 14% of inbound tweets*
- 71% of all tweets get no response**
Why? Because Twitter is commonly used as a MEGAPHONE
- Talk at and SPAM followers
- Understaff social media management
- Lack a cohesive social engagement strategy
Of course, there are exceptions:
@WholeFoods, @Bestbuy & @Starbucks engage successfully
We built Nestivity to facilitate RELATIONSHIPS. We aim to make
it easier to Manage, Spark and Amplify conversations on Twitter.
Beta interest list: www.nestivity.com
Follow us: @nestivity | @henrymin
Sources: * The RealTime Report, **Sysomos

11. Join us next week…
Build Your Own Ambassadors: How to Identify and Activate Brand Influencers
http://socialmediatoday.com/Influencers-webinar
Featuring Chris Brogan, Greg Shove and Mark Schaefer
#smtlive