2. „In the early days of industrial design,
the work was primarily focused upon
physical products. Today, designers
work on organizational structure
and social problems on interaction,
service, and experience design.... As a
result, designers have become applied
behavioral scientists, but they are
woefully undereducated for the task.”
Don Norman. 2010. „Why Design Education Must Change“. Core77.com
3. Dan Ariely: Predictably Irrational
„Visual Illusions as a metaphor for
irrationality (a.k.a. cognitive illusions)”
4. “We think that we make rational decisions. But most decisions actually
don’t lie within us but within the people who end up designing the forms.”
5. “We think that we make rational decisions. But most decisions actually
don’t lie within us but within the people who end up designing the forms.”
6. “We think that we make rational decisions. But most decisions actually
don’t lie within us but within the people who end up designing the forms.”
9. 68%
32%
The “useless” option actually helped people figure out what they wanted.
We actually don’t know our preferences that well and are hence open to these
influences.
10. “What a piece of work is a man! how
noble in reason! how infinite in faculty!
in form and moving how express and
admirable! in action how like an angel!
in apprehension how like a god!”
Will Shakespeare (Act II,scene 2, of Hamlet)
Standard Economics
12. “We build products that work with our
physical limitations. Chairs, shoes, and
cars are all designed to complement
and enhance our physical capabilities...
Behavioural Economics
13. ... If we take some of the same lessons
we’ve learned from working with our
physical limitations and apply them to
things that are affected by our cognitive
limitations—insurance policies,
retirement plans, and healthcare—
we’ll be able to design more effective
policies and tools, that are more useful
in the world...
Behavioural Economics
14. ... This is the promise of behavioral
economics – once we understand
where we are weak or wrong we can try
to fix it and build a better world.”
Dan Ariely
Behavioural Economics
30. Social Design
@ Think Public
Working exclusively with the public sector, third sector and communities.
31. Social Design
@ Think Public
Working exclusively with the public sector, third sector and communities.
32. “We need a new form of design
education, one with more rigor, more
science, and more attention to the
social and behavioral sciences, to
modern technology, and to business.
But we cannot copy the existing
courses from those disciplines:
we need to establish new ones
that are appropriate to the unique
requirements... of design.”
Don Norman. 2010. „Why Design Education Must Change“. Core77.com