Capturing the attention of your customers is more complicated than ever. And: Prospective customers are more flexible and use new channels to get acquainted with companies they are interested in. But there are also other challenges, including how to identify customers, how to engage them, how to integrate their ideas into company processes and how to manage their relationships with companies.

1. /// Customer Community
Challenge / Solutions / KPI
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2. /// Customer Community
Your Challenge:
Capturing the attention of your customers is
more complicated than ever.
And: Prospective customers are more flexible and use new channels to
get acquainted with companies they are interested in. But there are also
other challenges, including how to identify customers, how to engage
them, how to integrate their ideas into company processes and how to
manage their relationships with companies.
Pokeshot///SMZ
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3. /// Customer Community
Our Solution:
Be aware of the new kind of customer and implement selfservice based on a focused, purposeful and achievable
cross-channel service strategy.
1 Integrate your external community into your internal systems
2 Monitor or even participate in these tools to stay in touch with your customers and build up a selfadjusting community where users support each other with a minimum help from your staff.
3 Provide your customers with an environment where they can say what’s on their mind and where
they receive assistance from you or other users.
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4. /// Customer Community
The Benefits & KPI's:
Our experience in this area allows us to help improve the
following key performance indicators of your organization
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Ratio of customers on other channels to customers on the platform
Amount of data collected on users
Number of social groups
Number of platform members
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5. /// Customer Community
External Community:
An external community for a leading sports manufacturer was
implemented by Pokeshot///SMZ on the basis of Jive to
support their customers after releasing new devices.
It was important to to provide them a channel
were customers could find answers to general
questions and exchange information with
others. They also use this community to
visualize workout data of their new devices
and form groups within the community to
share experiences they’ve had.
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6. /// Thank you
If you have any questions don’t hesitate contacting us.
Learn more at www.pokeshot-smz.com
Contact us at sales@pokeshot-smz.com
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