1. Friday, September 21st, 3:15 pm
Parking Reform Comes to New England
Jason Schrieber, NelsonNygaard
Tom Daniel, City of Salem, MA
Brooke Nelson, Town of West Hartford, CT
Tom Galligani, City of Nashua, NH

2. Why Talk About Parking?

3. Rockport, MA

4. Winchester, MA

5. New York, NY
Somerville, MA 5

6. Redwood City, CA

7. Vancouver, BC
Miami, FL
Cleveland, OH
Raleigh, NC
Manchester, UK 7

8. Arlington, VA
Berkeley, CA
Washington, DC 8

9. Redwood City, CA
Pasadena, CA
Vancouver, BC 9

10. 1
0

11. Is P the new scarlet letter
in Salem, Massachusetts?
Tom Daniel, AICP
City of Salem
SNEAPA, September 21, 2012

18. The scarlet P ?

19. Downtown Parking in Zoning Code
• 1980’s had high vacancy and little vibrancy
• To facilitate downtown residential
development, ordinance changed
– 1 space required for existing buildings
• can be on site or in a facility within 1,000 ft.
– 1.5 spaces required on site for new
construction
• No spaces required for commercial uses

20. • Public Parking
- Off-street
- Two garages (914 and 207 spaces, 1,121 total)
- 10 parking lots (38-123 spaces, 728 total)
- On-street
- Metered (331 spaces)
- Time limit (38 spaces)
- Resident Only (50 spaces)
- Unregulated (42 spaces)
• Private Parking (2,500 spaces)
• 2010: first pay stations installed

26. Parking Study
• In response to redevelopment question
• Goals of study:
- Develop a comprehensive approach to
managing parking
- Have greater efficiency in parking management
to improve availability for residents, customers,
employees, and visitors
- Balance parking needs of different users to allow
for economic development in downtown
• Did not address all parking issues:
- e.g., snow emergencies, citywide residential
parking

27. Public Process: Working Group
- Destination Salem (Tourism Office)
- Downtown Business Owners
- Downtown Developer
- Downtown Residents
- Salem Chamber of Commerce
- Salem Department of Planning and
Community Development
- Salem Main Streets
- Salem Parking Board
- Salem Parking Department
- Salem Police Department
- Salem Redevelopment Authority
- The Salem Partnership (Public/Private Group)

28. Public Process
• Public workshops
• Survey
• Stakeholder interviews
• Report submitted to City Council July 2010
• Additional outreach prior to Sept 2010 City
Council action
- NIAC, Chamber of Commerce, Parking Board

29. Public Process
• Outreach September 2010-April 2011
- Large employers/users: DA, NPS, PEM, Salem Five,
YMCA
- Small employers and residents
- Presentations: Salem Partnership (with Destination
Salem), Salem Rotary, Salem Chamber of Commerce,
Salem Main Streets, Salem Parking Board, NIAC
• City Councilor Briefings (March-June 2011)
• City Council Presentations April, May, June 2011
• Additional Downtown Stakeholder Presentations
(April-June 2011)
• Newspaper articles and editorials
• 30 public workshops, presentations, or meetings

30. There’s no parking downtown!
I always find parking downtown.
I’ll walk 15 minutes if it’ll save me a buck.
I don’t care what it costs to park.
I pay Salem property taxes so I should
be able to park for free.
I feed the meter, but not in front of
my business.
I buy passes for my employees so they’re
not at customer spaces out front.
I’m willing to risk a $15 ticket for
convenience.

31. R
M
P
R
M

32. Convenience and location
matter most.

33. What is the most important
consideration for you in choosing
where to park in Salem?
- 76% said ease of finding a space
and location
- 10% said price

34. Even at peak weekday time,
there is parking available.

36. Parking availability is
unbalanced.

43. On-street regulations are
confusing.

44. Ruane Judicial
Center
NPS Visitor Center
Waterfront Garage
Post Office

47. Pricing is unbalanced.

50. On-street availability is key.

51. On-street availability is key.
City Council adopted policy objective for the
parking system to operate at 15% on-street
availability per block face.

52. Objective
Have 1 out 8 on-street spaces open
to create a better experience for
customers, residents, and visitors
Key Methods
- Use relative pricing
- Provide additional options
Additional Anticipated Outcomes
- Simplified regulation
- Reduced employee meter-feeding

53. Recommendations from the
Parking Study Working Group
for City Council Action

54. 1. Address Existing Concerns
- Remove accessibility barriers
- Eliminate conflicting signage
- Improve pay station kiosk interface
- Improve exiting for pass holders at Downtown
Garage
- Install signage identifying Crombie Street and
One Salem Green lots
- Install signage to intercept courthouse users
- Work with Office of the Jury Commissioner to
provide parking (and other) information

55. 2. Implement Relative Pricing
- High demand areas are priced more than
low demand areas
- On-street is priced more than off-street

56. 2. Implement Relative Pricing
On-Street Meters Formerly Currently
- Zone 1 $0.50 $1.50
- Zone 2 $0.50 $0.75
- Zone 3 $0.50 $0.50
Parking Garages Formerly Currently
- Downtown $1.50 $0.75
- Waterfront $1.50 $0.25

57. 2. Implement Relative Pricing
Parking Lots Formerly Currently
Church Street West $1.50 $1.00
Church Street East $0.50 $1.00
Salem Green $0.50 $1.00
Sewall Street $0.50 $0.75
Front Street $0.50 $0.75
Klop Alley $0.50 $0.75
Crombie Street $0.50 $0.50
Riley Plaza East $0.50 $0.50
Riley Plaza West $0.00 $0.50
Bridge Street $2.00/day $4.00/day

58. Relative Pricing
Ruane Judicial Center
NPS Visitor Center
Waterfront Garage
Post Office

59. 3. Revise Existing Pass Program and
Add Low Cost Option
- Add New Monthly Pass Areas

60. New Monthly Pass Areas
Ruane Judicial Center
NPS Visitor Center
Waterfront Garage
Post Office

61. 3. Revise Existing Pass Program and
Add Low Cost Option
- Revise Pricing
- $65/month for Downtown Garage (a $5/month
increase)
- $25/month for Waterfront Garage (a $35/month
decrease )
- Note: Annual pass for garages now a 10% discount
instead of 31% discount
- $25/month for on-street zones
- Establish Maximum Number of Passes
- 75% of parking supply in a specific parking asset

62. 4. Extend Time Limits
- Four-hour time limit on-street and
in lots
- Limited exceptions:
- On-street spaces by the post office
proposed to stay 30 minutes
- Church Street West lot (original pay station
lot) to remain unlimited
- Steve’s Market kerfuffle

63. 5. Revise Enforcement Hours and Fines
- On-Street: 8:00 AM to 8:00 PM (Mon-Sat)
- Lots: 8:00 AM to 6:00 PM (Mon-Sat)
- Garages continue to operate until
2:00 AM Thursdays, Fridays, and
Saturdays
- Parking ticket increase from $15 to $25

64. 6. Increase Weekday On-Street Supply
Ruane Judicial Center
NPS Visitor Center
Waterfront Garage
Post Office

65. 7. Increase Availability of Convenience
Parking in Downtown Garage
8. Increase Off-Street Supply
9. Implement New Governance Model
10. Establish Parking and Transportation
Fund
11. Develop and Implement
Communications and Information Plan

66. How is it going?
Is P the scarlet letter?

67. Implementation
• Implementation Team
- Dedicated group
- Knowledge gaps and organizational
challenges
- Culture and systems shifts
- Problem-solving approach
- Electronic-based data vs. paper-based data

68. Implementation
• Technology is a Frenemy

72. Implementation
• Timing is Everything
- The Steve’s Market Kerfuffle
(a/k/a the meter vs. the loaf of bread)

73. Steve’s Market Kerfuffle
Ruane Judicial Center
NPS Visitor Center
Waterfront Garage
Post Office
Steve’s
Market

74. Implementation
• Our Hearing Officer is a Saint
(and hopefully yours is too)
• A Good Communications Plan Matters

80. Implementation
• Don’t like
- paying for what had been free
- paying more for annual pass
(10% discount vs. 31% discount)
- the new enforcement hours
(because I got a ticket)
• Love
- the low cost of Waterfront Garage
- the monthly zone
(except if I used to park there for free)
- the smart meters and want more
- the brochures and website

81. Implementation
• Data is Still Your Friend
• Meeting City Council objective of one
space open per block in most areas
• However, pressure to make changes
before system fully balanced

83. Implementation
• Increased utilization in Waterfront
Garage and Crombie Street Lot
• Decrease in number of tickets issued

84. Implementation
• No Scarlet P sequel to Hawthorne’s
classic
• Fortunately, unlike Hester Prynne,
I haven’t been shunned or run
out of town

85. Tom Daniel, AICP
Economic Development
Manager
City of Salem
978 619-5685
tdaniel@salem.com

86. Parking Reform Comes to New England
West Hartford, CT

90. Town of West Hartford
Municipal Parking Division
Brooke Nelson

91. OBJECTIVES
• Understand existing conditions
• Balance utilization on/off-street
• Promote turnover and availability

92. SCOPE of STUDY
Area of 1 Square Mile
Inventory Capacity: 5672
Data Collection
Utilization Analyses

93. 8 AM
NEPC 07NOV12

94. 10 AM
NEPC 07NOV12

95. 12 PM
NEPC 07NOV12

96. 2 PM
NEPC 07NOV12

97. 4 PM
NEPC 07NOV12

98. 6 PM
NEPC 07NOV12

99. 8 PM
NEPC 07NOV12

100. Occupied Vacant
WH PAID PARKING
100%
90%
944 1276 Paid Parking: 3222
80% 1151 1351
1479 1643 Metered spaces
Municipal Lots & Garages
70% Town Center Garage
2144
60%
50%
40%
2278
30% 2071 1871 1946
1743 1579
20%
1078
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

101. Occupied Vacant
WH FREE PARKING
100%
90%
Free Parking: 2450
80% Private Properties
1128 1274 1353 Public Roads
70% 1410 1355 1607
60%
1787
50%
40%
30%
1322 1176
20% 1040 1095 1097
843
10%
663
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

102. Occupied Vacant Occupied Vacant
100% WH PAID PARKING 100% WH FREE PARKING
90% 90%
944 1151 1276
80% 1351 1643 80%
1479 1128 1274 1353
70% 70% 1410 1355 1607
2144 1787
60% 60%
50% 50%
40% 40%
2278 2071
30%
1743 1871 1946 30%
1322 1176
20%
1579 20% 1040 1095 1097
1078 663 843
10% 10%
0% 0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM 8AM 10AM 12PM 2PM 4PM 6PM 8PM

103. Occupied Vacant
WH METERED PARKING 33
100%
104
90% 95 120
80% 194
246
70%
338
60%
50%
461
40% 399 374 390
30% 300
248
20%
156
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

104. Occupied Vacant
BRACE LOT
100%
31
90%
30 56
80% 88 82 79
70%
60% 201
50%
40%
214 213
188
30% 156 162 165
20%
10% 43
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

105. Occupied Vacant
FARMINGTON LOT 8
100% 1
90% 35
46 44
80%
70%
78
60%
126
50% 148 141
40%
105 114
103
30%
20%
71
10%
23
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

106. Occupied Vacant
ISHAM GARAGE
100%
70
90% 120
80%
70% 294 271 268
328
60% 394
50%
40% 420
370
30%
20% 196 219 222
162
10% 96
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

107. Occupied Vacant
MEMORIAL GARAGE
100%
90%
114
128
80%
236 210
70% 289 346
60%
394
50%
40% 426
412
30%
304 330
20%
251
194
10%
146
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

108. Occupied Vacant
TOWN HALL LOT
100%
90%
146
80% 196 190
240
70% 338 343
331
60%
50%
40%
389
30% 339 345
295
20% 204 197 192
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

109. Occupied Vacant
29 S MAIN GARAGE
100%
90% 172 188
80% 284
411
70% 481
60% 662
719
50%
40% 628 612
30% 516
389
20% 319
10% 138
81
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

110. Occupied Vacant
75 ISHAM BLDG B
100%
90%
41
59 58 52 70
80% 78
70% 104
60%
50%
40%
124
106 107 113
30% 95 87
20% 61
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

111. Occupied Vacant
65 MEMORIAL BLDG C
100%
90%
14
80% 20
70%
37
60% 44
52 57 58
50%
40%
44
30% 38
20%
21
10% 14
6
0% 1
8AM 10AM 12PM 2PM 4PM 6PM 8PM

112. Existing Fee Schedule
FREE DAILY DAYS
FACILITIES RATES CAPACITY
PERIOD MAX /HOURS
Isham Garage $1.50/Hr $7.00 24/7 460
Memorial Garage $1.50/Hr $7.00 24/7 540
Mon-Sun
Brace Lot $1.50/Hr 0.5 Hr $7.00 244
9AM to 2AM
Mon-Sun
Farmington Lot $1.50/Hr 0.5 Hr $7.00 149
9AM to 2AM
Mon-Sun
Town Hall Lot* $1.50/Hr 0.5 Hr $7.00 535
9AM to 2AM
Mon-Sat
Meters $1.00/Hr $11.00 494
9AM to 10PM
Mon-Sat
29 SMain Garage** $1.50/Hr $12.00 800
8AM to 1AM
* Employee parking & Over 80% of transactions related to Town business (free parking)
** Privately owned and operated

113. Occupied Vacant
100% MEMORIAL RD (On-Street Meters)
1
0 1 2 4
90%
12
80%
19
70%
60%
50% 42 41 40 41
38
40%
30
30%
23
20%
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

114. Occupied Vacant Occupied Vacant
100% ISHAM RD (N/S)
0 1 0 1 100% ISHAM RD (E/W) 0 0
90%
1 90% 2
3
80% 5 80%
70% 70%
60% 60%
9 10 10 9
50% 13 12 12 13 12
50% 13 13
40% 10 40% 11
30% 8 30%
20% 20%
10% 10%
4 3 3 4
0% 0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM 8AM 10AM 12PM 2PM 4PM 6PM 8PM

115. Occupied Vacant
100% FARMINGTON AVE (On-Street Meters) 2
4
90% 12 15
17 21
80%
70% 42
60%
50% 66
64
40% 56 53
51 47
30%
20% 26
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

116. Occupied Vacant
100% S MAIN ST (On-Street Meters)
2 7
8 8
90%
24
80%
43
70%
60
60%
50% 85
79 79 80
40%
63
30%
44
20%
27
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

117. Occupied Vacant
0
100% LA SALLE RD (On-Street 2
Meters)
8 14
90%
29
80% 46
70% 66
60%
50% 106 108
100 94
40%
79
30% 62
20% 42
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

118. Occupied Vacant
BURR ST (Non-Metered) 0 2
100% 1
90% 6
10 11
80%
70% 22
60%
50% 39 46 38
40% 34
30 29
30%
20% 18
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

119. Occupied Vacant
100% FARMINGTON (W Sovereign Non-Metered)
0
90% 7
17 21
80% 20 22
70% 36
60%
50% 50
40% 43
30% 30 33
28 29
20%
14
10%
0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM

120. Occupied Vacant Occupied Vacant
100% BRACE LOT 100% FARMINGTON LOT
1 8
30 31
90% 56 90% 35
80% 88 82 79 80% 46 44
70% 70% 78
60% 201 60%
126
50% 50% 148 141
40% 214 213 40%
188 103 105 114
30% 156 162 165 30%
20% 20% 71
10% 43 10%
23
0% 0%
8AM 10AM 12PM 2PM 4PM 6PM 8PM 8AM 10AM 12PM 2PM 4PM 6PM 8PM

121. OCCUPANCY RATES AVERAGE OCCUPANCY
105% Noon to 8PM
100% 120%
100%
95%
80%
90% NOON 60%
40%
85% 6PM AVG
20%
80% 0%

122. Proposed Fee Schedule
FREE DAILY DAYS
FACILITIES RATES CAPACITY
PERIOD MAX /HOURS
Isham Garage $1.50/Hr $7.00 24/7 460
Memorial Garage $1.50/Hr $7.00 24/7 540
Mon-Sun
Brace Lot $2.00/Hr 0.5 Hr $10.00 244
9AM to 2AM
Mon-Sun
Farmington Lot $2.00/Hr 0.5 Hr $10.00 149
9AM to 2AM
Mon-Sun
Town Hall Lot* $2.00/Hr 0.5 Hr $10.00 535
9AM to 2AM
Mon-Sat
Meters $2.00/Hr $16.00 494
9AM to 10PM
Mon-Sat
29 SMain Garage** $1.50/Hr $12.00 800
8AM to 1AM
* Employee parking & Over 80% of transactions related to Town business (free parking)
** Privately owned and operated

123. Objectives met?
Understand existing conditions
Balance utilization on/off-street
Promote turnover and availability

124. Town of West Hartford
Municipal Parking Division
Brooke Nelson

125. Parking Reform Comes to New England
Nashua, NH

129. EARLY IMPACTS OF PARKING
RATE CHANGES IN NASHUA,
NEW HAMPSHIRE
Thomas Galligani
Economic Development Director
City of Nashua, Office of Mayor
galliganit@nashuanh.gov

130. “Without
turnover of customers,
we’re all dead downtown”

131. Nashua, NH

132. Retail competition
Merrimack
Premium Outlets
Amherst St/
Route 101A
Downtown Nashua
Daniel Webster Highway /
Pheasant Lane Mall

139. “When spaces are
locked up all day
long, it just doesn’t
help you in any way”

140. Parking regulations changed in
November of 2011
• Prices increased for prime and high
demand locations
• Time limits adjusted according to
demand
• Meter hours expanded
• Metering expanded Saturdays at prime
on-street parking zone
• Return additional parking revenue to
Downtown Nashua

141. Three (or four)
parking zones
established

142. Total receipts rose substantially
• Revenue increased by over 60%
•2011 monthly average - $26,000
2011 $26,000
•2012 monthly average - $41,000
2012
• Projected annual revenue increase of
$180,000

143. Revenue increased in every zone
Parking Revenue
(January - August)
$18,000
$16,000
$14,000
$12,000
$10,000
2011
$8,000
2012
$6,000
$4,000
$2,000
$-
Zone 1 Zone 2 Zone 3 Zone 1a
Source: City of Nashua

144. …total hours parked also increased.
Monthly Hours Parked by Zone
25,000
20,000
15,000
2011
10,000 2012
5,000
-
Zone 1 Zone 2 Zone 3 Zone 1a Source: City of
Nashua

145. …however, utilization rates
decreased
Parking Utilization Rate
(January-
(January-August)
70%
60%
50%
40%
2011
30% 2012
20%
10%
0%
Zone 1 Zone 2 Zone 3 Zone 1a
Source: City of Nashua

146. …as parking hours expanded
by 37%.
Monthly Audited Hours
(January-
(January-August)
100,000
90,000
80,000
70,000
60,000
50,000 2011
40,000 2012
30,000
20,000
10,000
-
Zone 1 Zone 2 Zone 3 Zone 1a
Source: City of
Nashua

147. Parking shifted to more remote
zones and spaces
2011 2012 Change % Change
Zone 1 943 6%
15,288 16,232
Zone 2 701 6%
12,710 13,411
Zone 3 17,897 22,320 4,423 25%
Zone 1a 6,460 3,492 (2,968) -46%

148. TRENDS BY ZONE

149. Zone 1

150. Zone 1
• 148 metered
spaces
• Prime, on-street
Main Street
corridor
Average
• High demand side
Monthly Stats 2011 2012
(Jan- streets
(Jan- Aug)
Revenue $7,644 $16,232
Hours Parked 15,288 16232
Utilization 60% 40%

151. Core areas of
Downtown see
increased use
(10% or more)
• Main St south of
the Nashua River
• West Pearl Street

152. Outlying areas
see decreased
use
(-10% or more)
• Factory Street
• High Street
• Main Street north
of the Nashua
River

153. Zone 2

154. Zone 2
• 226 metered spaces
• On-street spaces, off-
street lots “about a
block away” from
Main St
• Main Street north of
the Nashua River
Average
Monthly Stats 2011 2012
(Jan-
(Jan- Aug)
Revenue $6,306 $10,059
Hours Parked 12,710 13,411
Utilization 33% 26%

155. Increased use
where adjacent
to Zone 1
• Railroad Square
lot and adjacent
on-street spaces
• School Street
• West Pearl Street
• Spring Street near
Post Office

156. Off-street lots
and more remote
street see less
use
(-10% or more)
• Spring St,
Riverside Lot
• School Street
• Spring Street

157. Zone 3

158. Zone 3
• 148 metered spaces
• “a couple of blocks
away” from Main
Street
• Garages, remote lots
and on-street spaces
Average
Monthly Stats 2011 2012
(Jan – Aug)
Revenue $8,948 $11,160
Hours Parked 17,897 22,320
Utilization 24% 23%

159. Off-street lots on-
street spaces
adjacent to Zone
2 see increased
use
(10% or more)
• Maple St, School
St, Library Lot
• Canal, East Pearl,
Elm Street

160. Few areas see
decreased use in
Zone 3
(-10% or more)
• Factory Street
• Cottage Street

161. Zone 1a

162. Zone 1a
• 88 metered spaces
• Prime, off-street
lots within a block
of Main Street
• Free parking on
Saturdays
Average
Monthly Stats 2011 2012
(Jan – Aug)
Revenue $3,230 $3,492
Hours Parked 6,460 3,492
Utilization 43% 17%

163. All four lots show
large declines in
use
• Garden Street Lot
• Factory Street Lot
• Main Street north
of the Nashua
River

164. “Many all-day parkers have
changed their habits
due to the new regulations,
therefore benefiting
businesses”

165. “It was like
winning the lottery –
it used to be so hard for us to find
a space”

166. “The availability of
spaces for those wishing to
conduct business downtown
have increased
dramatically and it
certainly helped Christmas
sales”

167. EARLY IMPACTS OF PARKING
RATE CHANGES IN NASHUA,
NEW HAMPSHIRE
Thomas Galligani
Economic Development Director
City of Nashua, Office of Mayor
galliganit@nashuanh.gov

168. Parking Reform Comes to New England
Belmont, MA

169. Belmont Center
Claflin Lot

170. Belmont, MA

171. Belmont Comprehensive Plan – 2010-2020

172. Guiding Principles
• Provide convenient
parking for
customers
• Protect residential
neighborhoods from
spillover
• Establish clear
employee parking
areas
• Accommodate
commuter parking
appropriately

174. 6pm on a Saturday
Issue #2: Customer Parking
Sat, 6pm-8pm

175. Customer Parking
Leonard Street Availability
100% 3 100% 5
4 5 4 2
6 9 7
90% 12 90%
13 16
80% 80%
70% 70%
60% 60%
50% Vacant 50% 46 Vacant
42 44 45 43 44 43
40% 39 40% 41
35 36 Occupied Occupied
30% 30% 32
20% 20%
10% 10%
0% 0%
8am 10am 12pm 2pm 4pm 6pm 8am 10am 12pm 2pm 4pm 6pm
Thursday Saturday

176. Customer Parking
Claflin Lot Availability
100% 100%
90% 62 90%
81 87 96 110
80% 80% 106 110 104
141 173
70% 70%
60% 234 60% 233
50% Vacant 50% Vacant
40% 220 40%
201 195 186 Occupied Occupied
30% 172 30% 176 172 178
141
20% 20% 109
10% 48 10% 49
0% 0%
8am 10am 12pm 2pm 4pm 6pm 8am 10am 12pm 2pm 4pm 6pm
Thursday Saturday

177. Customer Parking
Intercept Surveys:
Weekend Off-Street Parkers:
“Did you find a space right away or search?”
Right Away
30%
Hunt
70%

178. Example: Nashua, NH
Goals
• Raise money for
downtown improvements
• More availability for
customers

179. Example: Nashua, NH
City doubled parking
fees to $1/hour at
meters on and off
Main St.
RED
ZONE
$1.00/hr
BLUE
ZONE
$0.75/hr
GREEN
ZONE
$0.50/hr

180. Example: Nashua, NH
Merchant Reactions to Parking Changes:
• “Without turnover of customers, we’re all dead
downtown”
• “The availability of spaces for those wishing to conduct
business downtown have increased dramatically and it
certainly helped Christmas sales”
• “Many all-day parkers have changed their habits due
to the new regulations, therefore benefiting businesses”
• “When spaces are locked up all day long, it just doesn’t
help you in any way”
• “It was like winning the lottery – it used to be so hard
for us to find a space”

181. $0
$0 $0
$0.60

182. $0
$0 $0
$0.60

183. $1.00
15 min
$0.50 $0.25
free
30 min
free $0/
Permit

184. Utilization and Spillover

185. Utilization and Spillover

186. Pedestrian Connections – Streetscape Plan
Proposed

187. Employee Parking
Employees often
occupy spaces on prime
streets

188. 8am on a Thursday

189. Employee Parking
Signing and
encouragement has
not changed behavior

190. Employee Parking
Aggressive
enforcement has not
changed behavior
Sends the wrong
message to
customers

191. Example: Redwood City, CA
• Modify the Parking Permit
Program
– To accommodate employees,
crafted a parking permit
program for spaces in
garages with varying levels
of access for purchase

192. 1
9

193. Amherst

198. Signage

199. Recommended Signage Locations

202. Access to Leonard Street

203. Access to Leonard Street

204. Access to Leonard Street

205. Claflin Lot Pedestrian Connections

206. Pi Alley Boston

207. Parking Reform Comes to New England
Key Themes:
• Parking is politics
– But overwhelming data is irrefutable
• Think comprehensively
– The parking problem may not be what you think it is
• Parking pricing is NOT anathema to downtown
development
– People prefer a fee to a violation
• Parkers are pedestrians too
• Nobody gets it right the first time

208. Haverhill, MA
2
0

209. 2
0

210. On-Street Utilization:
Washington Street District
Washington Street
100% 1
90% 10 10
80% 15
23
70%
60%
50% 44 Vacant
40% 35 35
30 Occupied
30%
20%
22 Rest of Washington Street District
10%
100%
0% 13
7am 10am 12pm 4pm 6pm 90% 22 24
31
80%
53
70%
60%
50%
Vacant
40% 87
78 76
69 Occupied
30%
20% 47
10%
0%
7am 10am 12pm 4pm 6pm
2
1

211. 2
1

212. Parking Utilization:
Merrimack Street District
Off-Street
100%
90%
415
80% 534
70% 876
939
60% 1082
50%
Vacant
40%
944 Occupied On-Street
30% 825
20% 483 100%
420
10% 277 90% 61
70 81 80
0% 80%
7am 10am 12pm 4pm 6pm 136
70%
60%
50%
Vacant
40% 203
194 183 184 Occupied
30%
128
20%
10%
0%
7am 10am 12pm 4pm 6pm
2
1

213. Haverhill, MA
2
1

214. Haverhill, MA
2
1

215. Haverhill, MA: Washington Square
2
1

216. Haverhill, MA: Washington Square Redesigned
2
1

217. Melrose, MA

218. Friday, September 21st, 3:15 pm
Parking Reform Comes to New England
Jason Schrieber, NelsonNygaard
Tom Daniel, City of Salem, MA
Brooke Nelson, City of West Hartford, CT
Tom Galligani, City of Nashua, NH