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Research Methodology
 
“ I keep six honest serving men, (they taught me all I knew), their names are --Rudyard Kipling what, and why, and when, and how, and where and who.”
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What is research? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Amount of knowledge Advancement of Technology Utility of Applications Quality of Life Basic Research Applied Research Application Development Funding Curiosity
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008 © ChengXiang Zhai Dragon Star Lecture at Beijing University, June 21-30, 2008
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRITERIA OF A GOOD RESEARCH
[object Object],[object Object],[object Object],[object Object],[object Object],PROBLEMS IN RESEARCH
Role of research in management
The Value of Business Research for Managers – (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selected Examples of Real-Life Situations in Which Business Research Methods are Used ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fields Where Research is Often Used – (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fields Where Business Research is Often Used – (2)
RESEARCH PROCESS Define Research Problem Review Concepts And theories Review Previous Research findings Formulate hypothesis Design Research (Including Sample Design) Collect Data Analyse Data Interpret and report FF F F F FF I II III IV V VI VII F FF Feed Back Feed Forward Review the literature
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Incorrect Title: A Study of Implementation of Data Mining Techniques for Effective Crime and Criminal Investigation Correct Title: An Implementation of Data Mining Techniques for Effective Investigation of Crimes : A Study of Satara and Pune Districts. Simple Way: Financial and Operational Performance Analysis of Mergers and Acquisitions in Indian Banking Sector: A Study Attractive Way: Analysis of Mergers and Acquisitions in Indian Banking Sector in Post Liberalization Era: An Exploratory Study Or Impact of Mergers and Acquisitions on Performance of Indian Banks in Post Liberalization Era
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH PROBLEM/ RESEARCH IDEA ,[object Object],[object Object],[object Object]
WHAT IS A RESEARCH PROBLEM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW DO WE KNOW WE HAVE A RESEARCH PROBLEM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOURCES OF PROBLEMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
CRITERIA OF SELECTION ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],IDENTIFICATION / SELECTION OF THE RESEARCH PROBLEM
Steps in defining a Problem ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eg:Why is productivity in Japan so much higher than in India? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternate Method in refining reseach ideas -Delphi Technique ,[object Object],[object Object],[object Object],[object Object]
Example:Using a Delphi group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Problem Statements ,[object Object],[object Object],[object Object],[object Object]
REVIEW OF LITERATURE 4
REVIEW OF LITERATURE ,[object Object],[object Object]
PURPOSE OF REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOURCES OF LITERATURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECORDING THE LITERATURE ,[object Object],[object Object],[object Object],[object Object]
SOURCE CARDS ,[object Object],[object Object],[object Object]
SOURCE CARDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NOTE CARDS ,[object Object],[object Object]
Points to be kept in mind while reviewing literature.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Problem, Results in Clear Cut Research Objectives.. Symptom Detection Statement of Research Objectives Analysis of the Situation Problem Definition
5. ESTABLISHMENT OF RESEARCH OBJECTIVES ,[object Object],[object Object]
ESTABLISHMENT OF RESEARCH OBJECTIVES ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FORMULATION OF HYPOTHESIS STEP-6
HYPOTHESIS ,[object Object],[object Object]
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[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Research Project Activity for the day ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Research process

  • 2.  
  • 3. “ I keep six honest serving men, (they taught me all I knew), their names are --Rudyard Kipling what, and why, and when, and how, and where and who.”
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  • 6. Amount of knowledge Advancement of Technology Utility of Applications Quality of Life Basic Research Applied Research Application Development Funding Curiosity
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  • 16. Role of research in management
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  • 21. RESEARCH PROCESS Define Research Problem Review Concepts And theories Review Previous Research findings Formulate hypothesis Design Research (Including Sample Design) Collect Data Analyse Data Interpret and report FF F F F FF I II III IV V VI VII F FF Feed Back Feed Forward Review the literature
  • 22.
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  • 24. Incorrect Title: A Study of Implementation of Data Mining Techniques for Effective Crime and Criminal Investigation Correct Title: An Implementation of Data Mining Techniques for Effective Investigation of Crimes : A Study of Satara and Pune Districts. Simple Way: Financial and Operational Performance Analysis of Mergers and Acquisitions in Indian Banking Sector: A Study Attractive Way: Analysis of Mergers and Acquisitions in Indian Banking Sector in Post Liberalization Era: An Exploratory Study Or Impact of Mergers and Acquisitions on Performance of Indian Banks in Post Liberalization Era
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  • 40. REVIEW OF LITERATURE 4
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  • 49. Defining Problem, Results in Clear Cut Research Objectives.. Symptom Detection Statement of Research Objectives Analysis of the Situation Problem Definition
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  • 53. FORMULATION OF HYPOTHESIS STEP-6
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Notas del editor

  1. Insert correct bullets and place to left so they don’t overlap text. Delete periods to keep consistent with style Last bullet should read, “IF there WAS a relationship”
  2. Notes: The final step in the marketing research process is to follow up. The researcher should determine why management did or did not carry out the recommendations of the report.