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Social Media Marketing Rules
- 1. Dear Socmed, it’s me – A nobody. ! A Social Media for PR Training for Iris Indonesia Prepared by Nena Brodjonegoro – November 2011
- 7. THE WORLD: 6 BILLION PEOPLE And more than 250,000,000 are using Facebook connect every month. In Jun 2011, there are 750,000,000 monthly active users in Facebook, compared to only 500,000,000 the previous year During the average 20 minute in 2010, there are 1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted There are 100,000,000 users on LinkedIn There are 20,000,000 Google+ users Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected. Until Mar 2011, there are 200,000,000 users on Twitter
- 18. Published in Woman’s Day Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 21. Social media disaster can strike even when you’re not marketing in social media! ! Respond quickly and humbly! ! Clarify how a poor decision was reached! ! Show that you’re learning from the experience and committed to do better! Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 23. The coffin campaign. Does it work?? Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 24. People are smarter than they are before. PR is about reputation building & management – and it is public People tend to tune out to advertising in conventional media due to clutter or lack of free time PEOPLE TRUST PEOPLE – even those they don’t know You can now communicate directly to your consumers Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 25. Chris Anderson’s The Long Tail Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 31. social networking services Facilitate exchange of personal informa=on and media to groups of friends and family. Now has features to support business. • Full networks – Facebook, MySpace, Friendster • Microblogging – Twitter, Plurk • Professional networks – LinkedIn • Other specialty networks – DeviantArt Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 32. social media sharing services Facilitate pos=ng and commen=ng on videos and podcasts (audio) • Video – YouTube, Vimeo • Photos – Flickr, Photobucket, Picasa • Audio – Podcast Alley Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 33. social news & bookmarking services Users can “vote” on the value of the pos=ngs on these peer‐ based lists of recommended ar=cles from news sites, blogs, or web pages Similar to private bookmarks for your favorite sites on your computer – but this is publicly viewable lists of sites that others have recommended • Recommendation services – StumbleUpon, Delicious • Social shopping – Kaboodle, ThisNext • Social news – Digg, Reddit Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 34. loca=on based service These services (can) bring people together in real space rather than in cyberspace • FourSquare, Gowalla • Other GPS apps • Meet-ups and tweet-ups Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 35. community building services Comment‐ and content‐sharing sites, previously there were forums, message boards, Yahoo! And Google groups. • Community building sites for multiple sharing features such as Ning • Wikis such as Wikipedia • Review sites such as TripAdvisor and Yelp to solicit consumer views Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 37. Increase sales of your new product? Get people to donate? What is your client’s ultimate objective? Increase brand presence? Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected. Invite people to join your movement?
- 40. Credit: salingsilang.com Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 43. 5,331,093 listed blog Appr. 25 new blogs registered every 24 hours Top 5 blog category: general, personal, computer&internet, knowledge, hobby Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 54. Identifying your target market = think niche! “high-income couples within 20 miles of your destination who visit wine and classical music sites” Focus your resources on one niche, and after you succeeded, invest your profits in the next niche Influence the influentials Specify your message to the needs and wants of your specific target market Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 56. RIGHT say things the Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected. way
- 57. “What’s the goal?” “What problems do you solve for your buyers?” Clearly defined business goals Content that effec=vely drives ac=on The ac=on is easy to find Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 59. Don’t be intrusive! Listen & talk back Appreciate & let them know Do crowdsourcing Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 64. 75,000 ideas submitted 50 ideas implemented until 2010 is it really that great? Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
- 70. Snezana Swasti Brodjonegoro (Nena) snezanasb@gmail.com 0811 858 421 http://laquesta.wordpress.com/ @snezanasb