Since 1903, Wallem has played critical roles as a ship broker, shipping agent and ship manager. The need to improve time-to-decision and time-to-action has been an integral part of how the company has approached IT. Wallem\'s adoption of Enterprise 2.0 technologies concentrates on applying Attensa Managed RSS, K2 BlackPearl business process management and other social software tools to achieve closed-loop processing in a manner that supports the security needs, transactional activities and notification requirements of the business. This session will review the application and E2.0 tools used by Wallem to operationalize RSS.

1. Integrating RSS and Business Process The Wallem Story Patrick Slesinger Director & CIO Wallem Innovative Solutions Ltd pes@wallem.com

4. Wallem’s World

6. Bunkers & Lubes 25,000 tonnes of fuel oil @ US$ 600 per tonne 400,000 litres of lube oil @ US $1.50 per litre Annual Fuel Oil per Ship US$ 15,000,000 Annual Lube Oil per Ship US$ 600,000

8. The people Onboard Personnel Focus: Centered on the vessel Port operations, cargo, voyage planning Shore Based Management Focus: Logistics and operations across multiple vessels around the world Ship Owners Focus: Status, logistics for their vessels across multiple vessels around the world

9. Challenges Systems Awareness Decision Support -information awareness -timely & accessible Disassembly of Core Products - customers want involvement & transparency Lifetime Management of Information -news -process activity reports -metadata

10. Challenges Making processes mobile Pushing information anywhere Measuring the real value of information Moving process out of terrestrial email

11. Solution Integrate Process Driven Applications with Managed RSS Closed loop processing & feedback Subscription & Persistence, Search, Tagging Dynamic content delivery by role & relevance Move premium subscription model to consumption model

12. Win BlackBerry Web RSS-Email FeedServer Process Driven Applications Managed RSS Solution architecture process event streams

13. Process workflow defined in K2 BlackPearl

14. BlackPearl Publishes to Sharepoint Portal

15. BlackPearl creates feeds, users & groups on the FeedServer

16. The trigger – port entry

17. Port Entry Trigger Acknowledged in K2

18. New Task Specific Feeds Generated in Sharepoint

19. New Task Specific Feeds Channeled to Captain

20. Shore based management monitors bunkers pricing feeds for routing to ships … and tags for future reference

21. Decision trigger on bunkers & lubes sent to vessel & closes loop

22. Notifications are sent to Stakeholders Acknowledging the Transaction

23. Attention reporting tracks activity

24. Increased visibility into systems & information sources Results Alignment of information & process creating knowledge & value Mobile connected process & feedback loops Email clutter reduced Understanding what information is required: who, what , when, where, why

25. Increased Customer Value = Increased Customer Loyalty 8% fuel oil savings per ship: US$ 1,200,000 Wallem ships under management: 329 Annual Customer savings: $394,800,000 6% lube oil savings per ship: US$ 36,000 Wallem ships under management: 329 Annual customer savings: US$ 11,844,000

26. Increased Customer Value = Increased Customer Loyalty 8% fuel oil savings per ship: US$ 1,200,000 Wallem ships under management: 329 Annual Customer savings: $394,800,000 6% lube oil savings per ship: US$ 36,000 Wallem ships under management: 329 Annual customer savings: US$ 11,844,000

27. On the horizon More mobile RSS capability Deeper attention analytics What, how & why information is relevant Community attention analytics Subscribe to AttentionStream by task, relevance & role Federated persistent search

29. Patrick Slesinger Director & CIO Wallem Innovative Solutions Ltd pes@wallem.com

30. Shore based management creates search and mashup feeds for routing to ships Feed b Feed c Feed a filters Mashup feed

31. Shore based personnel monitor feeds via BlackBerry