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Market Segmentation Chapter 6
Market Segmentation ,[object Object],[object Object]
Mass Marketing ,[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object]
Concentration Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Strategy ,[object Object],[object Object],[object Object],[object Object]
Multisegment Strategy ,[object Object],[object Object],[object Object]
Multisegment Strategy ,[object Object],[object Object]
Bases for Segmentation ,[object Object],[object Object],[object Object],[object Object]
Bases for Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation – Business Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation – Business Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation Summary ,[object Object]

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Chapter%206[1]