Any advertisement, publicity or solicitation by an accountancy member or firm must: 1) Be consistent with upholding the good reputation of the accountancy profession. 2) Only contain factual information that is true and not misleading. 3) Be in good taste and professionally dignified.

1. ADVERTISING,
PUBLICITY &
SOLICITATION
Prepared by:
 Mohd faiz bin mahmud
 Muhammad izham bin mohd asri
 Ahmad zharif bin ahmad nasaruddin
 Muhammad aminnaim bin aminnurahim
 Mohamad shazwan bin mohamad rosdi
Group 4

2. Any advertisement, publicity or solicitation by a member
or by a member firm whether by that member or the firm
or otherwise shall:-
 be conducted in manner consistent with the good
standing and reputation of the accountancy profession
and not contain anything that is likely to bring discredit
to the member, to the institute or to the accountancy
profession.
 Contain only matters of fact which are true, and the
manner of notification must not be misleading or
deceptive.
 Be in good taste and professionally dignified.

3.  Not contain exaggerated claims of the services offered,
the qualifications possessed or the experience gained.
 Avoid belittling or claiming superior over, or denigrate the
work of other members of member firms.
 Not contain unjustified claims to be an expert or
specialist in a particular area.
 Be carried out in accordance with the relevant
legislation, where applicable.

4.  A member can :
 Include his name, designatory letters and by way of
introduction, the organisation he is attached to, his
position together with such other personal
particulars as are usual when;-
 submitting articles, letters or other
contributions to the press.
 Participating in radio, television or
internet programme.

5.  Solicitation consist of various means that CA firm use
to engage new clients, other than accepting new
clients that approach the firm
 For e.g. taking prospective clients to lunch to explain
firm’s services, offering seminars on current tax law
changes to potential clients & advertisements in the
Yellow pages

6.  Distinction to be drawn between advertising & the
need to impart knowledge
 Conducting seminars & publishing articles for the
purpose of disseminating accounting knowledge
are permitted, with condition such activities do not
tantamount to deliberate promotion of the member.

7. Thank you for listening