This document discusses Burberry's social media marketing strategy in Asia. It recommends using popular social networks like Facebook, YouTube, and Twitter to build brand awareness. It suggests focusing on urban areas with high SNS usage like Beijing, Shanghai, and Guangdong. Graphics show SNS user ratios across China. The document also provides case studies of successful social media campaigns for companies like JP Morgan and Pepsi and concludes with information about the marketing firm InMart Resources.

1. BURBERRY crossoverSNS@ Asia Prepared By Karen @ InMart Resources

2. Marketing @ SNS Burberry worldwide & Asia pacific Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative InMart Resources Ltd

3. Marketing @ SNS The SNS is largely spread worldwide Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative InMart Resources Ltd

4. Marketing @ SNS hhh Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

5. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

6. Marketing @ SNS Most of the Burberry stores are open in the urban area. For example: the latest store opened on Jin Bao St. in Beijing Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

7. Marketing @ SNS Beijing(12%) Shanghai(14%) Guangdong(15%) Other cities(35%) Rural regions(24%) ----------------------------SNS user ratio in China regions Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

8. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

9. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative According to InsideFacebook, both numbers of women and men Increased significantly in every age groups.

10. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative According to Alexa, Kaixin001 was ranked 1400 on 20th July, then jumped to 487 on 3rd Augustduring two weeks’ time.

11. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

12. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

13. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

14. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

15. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

16. Marketing @ SNS Part A Strategic Matching International Fashion and Trendy Urban Based Fast-Growing Interactive Cost-effective Creative

17. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51 A unique and well-know homepage address in SNS websites is the hottest way to attract your clients and build up a classic image to outstand your competitors in luxury market.

18. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

19. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

20. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51 We picked three from each boxes for the best matching Burberry’s target audience.

21. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

22. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

23. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

24. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

25. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

26. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

27. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

28. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

29. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

30. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

31. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

32. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

33. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

34. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

35. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

36. Marketing @ SNS Part B Direct-URL Branding Well-known Direct-URL Facebook Youtube Twitter Kaixin001 Youku 51

37. Marketing @ SNS Place Photo Here, Otherwise Delete Box Place Photo Here, Otherwise Delete Box Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign JP Morgan Online Campaign Innovative Image among young internet users (Online Survey result) Huge increase in Search Engine clicks(Statistics show) A large outpouring of Favorable comments and public awareness Attract potential customers InMart Resources Ltd

38. Marketing @ SNS Place Photo Here, Otherwise Delete Box Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

39. Marketing @ SNS Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

40. Marketing @ SNS Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

41. Marketing @ SNS Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

42. Marketing @ SNS Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

43. Marketing @ SNS Part C Successful stories JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

44. Marketing @ SNS Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

45. Marketing @ SNS Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

46. Marketing @ SNS Part C Multi-media Branding JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

47. Marketing @ SNS Part C Successful stories JP Morgan SaintAlp Pepsi-Tropicana Pepsi-lay’s HR JP Morgan Online Campaign InMart Resources Ltd

48. Marketing @ SNS InMartResources Ltd Appendix About Us InMart Resources Our Mission & Goals Our Strength Our Assessment Our customers An outstanding one-stop E-solution Services provider founded in 2002, Hong Kong

49. Marketing @ SNS Appendix About Us InMart Resources Our Mission & Goals Our Strength Our Assessment Our customers [Our Mission] Our Mission is to increase client’s brand online awareness which leads to the success of real-life sales [Our Goals] Build up online branding and E-image Carry out interactive approaches to your targeted groups Educate your potential customer Gather attentions and awareness online Save your time and money

50. Marketing @ SNS Appendix About Us InMart Resources Our Mission & Goals Our Strength Our Assessment Our customers [Our Strength] Strong Technical background Pioneer Experience in SNS Marketing Local insights and strategic tactics in China SNS Pervious experience with International firms Professional SNS trend analysis and report

51. Marketing @ SNS Appendix About Us InMart Resources Our Mission & Goals Our Strength Our Assessment Our customers

52. Our Customers And more…

53. Thank You！ karen@inmart.com.hk