Pump up the Volume to the next level Learn about how to use social media amplification strategies and measure social media reach for your next event. The tools, systems and processes are here now to help you better engage with your audiences in the social spaces they hang out. See how social media is now being taken to the next level. Presented by Tiffany St James, founder of the SoAmpd collaborative and agency Stimulation Ltd. Andrew Lyons co-founder of Ultra Knowledge and Altitude London marketing director and fellow SoAmpd collaborative Peter Kerwood.

2. Tiffany St James
Social Media Strategist
@TiffanyStJames
@TiffanyStJames

3. In 60 seconds...
What happens in 60 seconds on the internet [INFOGRAPHIC]
http://gizmo.do/60secsontheweb #summereventia2012
What happens in 60 seconds on the internet [INFOGRAPHIC]
http://gizmo.do/60secsontheweb #summereventia2012

4. I’m going to take it for granted that you...
 Market your event in an engaging way
 Understand your audience
 Provide all info in a timely manner
 Ensure that your content is totally relevant
 Honour delegates with great content, speakers, venues, food

5. So how can we add some extra magic?

6. Technology and audiences have evolved
• Live monitoring of social media channels
• Delving into the real-time social conversation
• Rich interaction between stage and audience
• Digital socially-interactive signage
• Real-time speaker sound-bite posting
• Real-time Flickr photography posting
• Near real-time HD film and YouTube posting
• Live blogging
• Live web-streaming
• Buzz aggregators pulling social content
• Rich data and social analytics
• Driving and owning the conversation

7. 7 good reasons why amplification is a good idea
• Make your budget go further
• Increase your event’s attendance
• Improve your event’s effectiveness
• Expand your event’s reach
• Event legacy through content creation
• Marketing library of rich content
• Demonstrate measurable ROI
= Creating engaged audiences
From reach to budget to content generation, the reasons to amplify
your event are endless #summereventia2012

8. Social data gives you great ROI

9. Applications
 Campaign launches & promotional events
 Product launches & experiential campaigns
 Award ceremonies
 Conferences
 Exhibitions
 Concerts
 For event organisers, venues and brands
 For advertising, PR & marketing agencies
 For anyone who wants to lead the social conversation
Pump up the volume at events from product launches to
conferences, exhibitions & concerts. Lead the social conversation
#summereventia2012

10. Make it as easy as possible to interact
 Give your audience great content
 Promote the Hashtag and engage people BEFORE the event
 Get your speakers sharing socially BEFORE the event
 Check mobile signals from different providers
 Hold the conference rooms above ground
 Provide good Wifi and promote Logins and hashtags
 Inform the audience of speakers handles
 Encourage sharing and let them know where it’s all posted
Interaction will thrive is you follow simple steps to make it easy -
hashtags, wifi & Twitter handles are key #summereventia2012

11. Example: Gatorade Social Media Mission Control
PepsiCo listen to customers & respond in real time [VIDEO]
http://bit.ly/pepsicomissioncontrol #summereventia2012

12. Other examples
Gatorade Mission Control, Dell Command Center,
Nokia Agora Social Visualizer, @TiffanyStJames
Domino's Super Bowl Pizza War Room

13. Listening and Engagement Objectives
Listening
Buzz generation
Research,
Stimulate discussion,
audience insight,
encouraging sharing
understanding views
Co-production Discussion & Response
Working with a community Driving take-up,
to produce a resource asking for feedback
Listening + co-production + buzz generation + discussion & response
= listening & engagement objectives #summereventia2012

14. Create your own digital plan
Strategic Creative
Insight Delivery Results
understanding Development
Understand the Listen online to Develop tactical Deliver and manage Using monitoring and
objectives, target what’s being said activity (including all activity measurement tools
audiences and what about brands, content) that will Benchmark and
the ROI needs to be products etc engage with core measure outcomes to
audiences and help understand ROI
achieve objectives
A defined digital plan will ensure maximum results, from
strategic understanding to creative development & delivery
#summereventia2012

15. Peter Kerwood
Social Media Implementer
@PKerwood

16. Creating an event specific website
An event website allows you to pull together all social channels in one
convenient place #summereventia2012

17. Event specific Twitter profile
Create an event specific twitter profile or simply use a hashtag to
curate all relevant content #summereventia2012

18. YouTube channel almost live uploads
Upload video content to a carefully branded channel ‘almost live’
#summereventia2012

19. Flickr live posting
Flickr photography captures & broadcasts atmosphere & interaction
live. The only man doing this right is @paul_clarke
#summereventia2012

20. Live video blogging
Live video blogging by @winkball creates video content to capture,
share and showcases events #summereventia2012

21. Video Social Updates
A 15-second video messaging platform, @tout captures, shares &
showcases events with visual status updates
#summereventia2012

22. Live audio blogging
Audio blogging platforms such as @audioboo or @ipadio creates
instant audio content which can be easily shared #summereventia2012

23. Live streaming
Broadcast your event anywhere in the world as it happens on @ustream
using nothing more than a smart phone #summereventia2012

24. Sharing presentation content
Share presentation content using @slideshare. See this presentation
on http://slideshare.net/soampd #summereventia2012

25. Tell Stories with photos and sound clips
Preserving the moments that matter, @picleapp enables you to
tell stories with photos and sound clips #summereventia2012

26. Twitter Radio
Broadcast tweets live as audio with @thesocialradio mixed with
music from itunes or @spotify #summereventia2012

27. Social Photography
Flickr photography captures & broadcasts atmosphere & interaction
live. The only man doing this right is @paul_clarke
#summereventia2012

28. The Skype Twitter Town Crier
Broadcast your tweets using a branded town crier like @skype did
[VIDEO] http://bit.ly/skypetowncrier #summereventia2012

29. Create Social Stories
Making stories from the social web: @storify allows you to
curate social media elements & write your own narrative
#summereventia2012

30. Live Drawing
12% of info an audience takes in is from what u say, the rest is visual.
Live drawing is key. See http://ogilvynotes.com #summereventia2012

31. Live Doodling
Live window doodling creates a twist on branding at events, turning
windows into works of art http://bit.ly/JubXaM #summereventia2012

32. Pinterest
Online pin board @pinterest drives more traffic to online stores & brands
than Twitter, LinkedIn & Google+ combined #summereventia2012

33. Twitter Walls
Branded twitter screens by @ultraknowledge powerfully display
aggregated social content http://eventia.zoomero.com
#summereventia2012

34. Case study: Volkswagen: Twitter zoom campaign
VW Twitter zoom created by @BBDO Brazil is a Twitter, Google
maps & realworld prize locations mashup [VIDEO]
http://bit.ly/twitzoom #livetech #summereventia2012

35. Case study: Smirnoff presents Sensation

36. Case study: Smirnoff presents Sensation
Smirnoff used RFID tech from @theblondefish to connect their live
Sensation event with the online world through Facebook
#summereventia2012

37. Case study: Smirnoff presents Sensation
Using Facebook @theblondefish amplified the Smirnoff Sensation
event to over a million people who were not even there
#summereventia2012

38. Andrew Lyons
Social Media Analyst
@_AndrewLyons