Presented to the Certificate of Digital Marketing class for ADMA http://www.adma.com.au/asp/index.asp?pgid=33993

1. THINK DIFFERENT Ashley Ringrose

2. Create a 30k banner (468x60) to advertise this Nike shoe

3. Great Brand Shitty Brief

4. Results A bunch of banner concepts?

5. THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2008

6. THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS

7. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

8. DIGITAL ADVERTISING

10. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?

11. Useful!

12. Useful?

13. #1 Reason why digital is better than advertising?

14. We don’t have to do advertising From Iain Tate’s (Poke UK) talk

15. Niche

16. Super Niche!

17. What about a site where people post photos of crazy sandwiches?

19. What about a site where people post photos of stupid cats?

21. What about a site about those annoying ads on websites?

23. #1 reason digital sucks?

24. It’s Complicated

25. One Function Website?

36. OWNABLE PLATFORM?

39. RED BULL’S ADVERTISING?

42. PLAY MARKETING?

53. FINAL THOUGHT

54. WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?

55. THINK DIFFERENT FOR DIGITAL

56. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney

57. Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog