1. How social software enhances your
customer relations & sales success

2. 03.07.2013
Phase I
Used Internaly
Reasons:
• Wisedom of the crowd
• Innovation
• Talent is everywhere
• Skills repository
• Know your employees
• ..and your Boss
2

3. 03.07.2013
Phase II
Used Externaly
Reasons:
• Listen to your customer and partners
• Drive Innovation even more
• Communicate better
• Invite customers and partners into your processes
• Be more than just „Me too!“
3

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Phase III
Socialy enhance your Business and your existing data!
4
Jerry Maguire…..

5. 03.07.2013
Phase III
5
Your Existing Data and Processes

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Phase III
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Your Existing Data and Processes
Search Engine

7. 03.07.2013
Phase III
7
Your Existing Data and Processes
Search Engine
Process Owner

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Phase III
8
Your Existing Data and Processes
Search Engine
Process Owner Peter
Paul
Mary
Co-Authors..

9. 03.07.2013
Phase III
9
Your Existing Data and Processes
Search Engine
Process Owner Peter
Paul
Mary

10. 03.07.2013
Phase III
10
Your Existing Data and Processes
Search Engine
Process Owner Peter
Paul
Mary
Tags, History,
Versions

11. 03.07.2013
Phase III „Form a strong Network“
11
Search Engine
Process Owner Peter
Paul
Mary
Tags, History,
Versions

12. 03.07.2013
More intelligent staff / companies?
Brain „Normalo“
Weight ca. 1400 g
IQ ca. 100
12

13. 03.07.2013
More intelligent staff / companies?
Brain „Normalo“
Weight ca. 1400 g
IQ ca. 100
13
Brain „Genius“
Weight ca. 1400 g
IQ ca. 131 - 200+

14. 03.07.2013
More intelligent staff / companies?
Brain „Normalo“
Weight ca. 1400 g
IQ ca. 100
14
Brain „Genius“
Weight ca. 1400 g
IQ ca. 131 - 200+
Many! more connections
between synapses!

15. 03.07.2013
More intelligent staff / companies?
15
Humans with more „Connections“ are
more intelligent!
ergo
Companies using IBM „Connections“ are
more intelligent, more flexible
and faster :-)

16. 03.07.2013
The 3 circles of success
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Traditional CRM
•Addresses
•Sales Process
•Campaign‘s
•Telefon and
•eMail Notices
•Customer related
Communications

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The 3 circles of success
17
Enhanced CRM
•Addresses
•Sales Process
•Campaign‘s
•Telefon and
•eMail Notices
•Customer related
Communications
Public Networks
Wouldn‘t be nice to know:
• What your customer twitted about?
• What jobs he is searching / offering?
• What he is posting about?
• What products he is pushing?

18. 03.07.2013
The 3 circles of success
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CRM on Steroid
•Addresses
•Sales Process
•Campaign‘s
•Telefon and
•eMail Notices
•Customer related
Communications
Public Networks
Even better:
Link your customers
need‘s to the
skills, data and
processes within
your company!!

19. 03.07.2013
The 3 circles of success
19
CRM on Steroid
Public Networks
YES!
Show me the …. MONEY!!
•Addresses
•Sales Process
•Campaign‘s
•Telefon and
•eMail Notices
•Customer related
Communications

20. 03.07.2013
Social Software changes our daily business
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Traditional Software can and needs to be
connected and integrated
Multiple linked Data and Processes
are more valuable

21. 03.07.2013
New solutions are emerging..
21
SugarCRM and IBM Connections
Projectmanagement for IBM Connections from TRILOG Group

22. 03.07.2013
New solutions are emerging..
22
CAT Connections Admistration Toolkit from TimeToAct
Kudos Bages from ISW

23. 03.07.2013
New solutions are emerging..
23
AppDesigner from GBS (Group Business Software)

24. 03.07.2013
How to…?
24
Possible ways to use IBM Connections as Applikation Platform:
SPI Service Provider Interface
http://www-10.lotus.com/ldd/lcwiki.nsf/dx/Using_IBM_Connections_more_as_a_platform_than_an_application
REST API IBM Connections 4.5 API Documentation
http://www-
10.lotus.com/ldd/appdevwiki.nsf/xpDocViewer.xsp?lookupName=IBM+Connections+4.5+API+Documentation#action=openDoc
ument&content=catcontent&ct=prodDoc
SBT IBM Social Business Toolkit
https://www.ibm.com/developerworks/community/blogs/0f357879-ccee-4927-98c1-
7bb88d5dc81f/entry/april_9_2013_10_55_am1?lang=en
Check out OpenNTF.org for Applications and Ideas
http://www.openntf.org/Internal/home.nsf/home.xsp
AppDesigner by GBS (Group Business Software)
http://www.gbs.com/de/appdesigner

25. 03.07.2013
What is the Social Business Toolkit (SBT)?
25
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
Leveraging the IBM Social Platform
 Social fabric integration for Partners and in-house Apps and Services
 A set of RESTful, consistent, strategic social APIs and services to
simplify development and Social capabilities to applications
– APIs based on web patterns including JSON, HTML, ATOM, REST
– Open standards ready
 Simple, easy to use – Consistent programmability, use tools you
know
 Unified integration – Build once, reuse across the portfolio
–Platform Independent – Consistency across products
 IBM Connections, Portal/WCM, Notes/Domino, Sametime...
 Hybrid deployment, on premises and cloud
– Single focus of development investments, flexibility, hybrid scenario

26. 03.07.2013
Some API‘s of the SBT
26
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
Activity
Streams
Embedded
Experiences
Share Box
Collaboration
- email
- Communities
- Activities
- File sharing
-
Wikis, forums, blogs
- ...
Unified
Communication
New APIs and services designed to help
developers build
unified user experiences
and
consistent extensibility
independent of product, delivery model
(cloud, on-premises), and client type
(desktop client, browser, mobile)
Unified APIs for the IBM Social Business Toolkit

27. 03.07.2013
Social API Growth
27
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
2005 2006 2007 2008 2009 2010 2011 2012
0
50
100
150
200
250
300
350
400
450
500

28. 03.07.2013
Most used API‘s 2012
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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter

29. 03.07.2013
USE! Open Standards
29
Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
IBM leads with Open Standards
Maximizing integration possibilities
 Enabling the next generation of socially-enabled
solutions to enhance customers' existing investments
and heterogeneous platforms
– Focus on open standards and “loosely coupled” web-centric
architectures
 A commitment to drive and leverage open standards
– Maximize choice, flexibility, and ease of integration
– Drive enterprise innovation and leverage rapid innovation on the
public web
– Minimize incremental cost of targeting additional desktop and
mobile platforms
– Leverage dominant skill-sets based around web technologies

30. 03.07.2013
GBS AppDesigner
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„The GBS AppDesigner closes the gap in Social Business
between the collaboration of employees and the use of
business applications. For the first time, the intuitive
development and deployment of web applications by
employees without IT knowledge is possible.“
GBS AppDesigner – Your Way to Social Apps

31. 03.07.2013
GBS AppDesigner Features
31
 Simple and robust
 100% web-enabled application development for operational departments
 Support for custom workflows
 Integrated connection to mobile devices, e.g. Apple iPhone / iPad
 Full support for IBM Domino
 IBM Connections integration
 Support for standards such as BPMN 2.0, XForms, and HTML5 web services
 Tools (Workflow / Forms Modeller) running on Java stack
 Workflow Engine is available for IBM Domino and IBM Websphere / JBoss

32. 03.07.2013
5 Simple Steps to your Social Application
32
1. Create Forms
2. Model the Workflow
3. Integrate Social Business Platforms
4. Deploy Applications
5. Use Applications

33. 03.07.2013
Step 1 Create Form
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Step 2 Model the Workflow
34

35. 03.07.2013
Step 3 Integrate into Social Platform
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Step 4 Deploy Application
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Step 5 „Use Application“
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38. 03.07.2013
The Future of GBS AppDesigner
38
Launch
at CeBIT 2013
Beta Program
Q3 2012
Pilotdesign
Q 4 2012
Development
Q3/Q4 2013
 Native Java EE / Websphere /
Connections interface
 iOS/Android support
 SaaS Version

39. 03.07.2013
Please visit us at the exhibition
39
..and take your Chance in winning a brandnew
iPad Mini

40. 03.07.2013
Any questions?
40
Roman Weber
CEO
Phone: +41 44 727 93 04
Mail: roman.weber@webgate.biz
Twitter: @romanWebGate
Christian Güdemann
CTO
Phone: +41 44 727 93 08
Mail: christian.guedemann@webgate.biz
Twitter: @guedeWebGate
WebGate Consulting AG, Riedstrasse 3, 8953 Dietikon
www.webgate.biz