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Social Meida for College Entrepreneurs - University of Washington Mktg 455 - Social3i
1. Entre 455 – Social Media for Entrepreneurs May 10, 2011 Presented by: Andy Boyer, Social3i
2. Copyright Note The material used in this deck is a combination of content originally created and developed by social3i Principals, as well as content sourced by researching social media in major search engines and content sharing sites. Hopefully all charts and graphs in the deck attribute the work to the original owner, along with a link to where the content was sourced. However, due to the widespread sharing of this deck, it is possible that some information is not accurately attributed. We apologize for any errors, and are not making any claims that all of the data in this presentation is the original work of social3i Consulting. If you feel your work has been unfairly distributed or represented in this presentation, please contact andy@social3i.com
12. Background in Marketing includes Minor League Baseball, Crystal Mountain Ski Resort, RealNetworks B2B and E-Commerce, Freelance Marketing Consulting. Social Media Firm, now Social3i
17. This was a game changer Jan 2009 - Plane crashes in the Hudson River 3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile New York Times broke the news at 3:48 pm and didn’t post to the frontpage until 4:00 pm Page 7
28. The Social Web is influencing customer decisions Data: Nielsen Research / Comscore Media Metrix 2009
29. The Face of the New Internet is Social Facebook has passed Google & Yahoo in # of Visits Per Month Jan 2010 Jan 2011
30. ~30% of users are over 35Source: Facebook.com 40% of internet users between 30 and 49 years of age use social media every day Fastest growing demographic!
47. After 20 days, a YouTube video has had 75% of its total views.
48. That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its viewshttp://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5#ixzz0vSdScBK1
99. social3i Management Bios Andy Boyer Integrated Marketing Strategy & Planning As Co-Founder of social3i, Andy develops holistic social media programs that are integrated into overall marketing efforts. He was a Principal at social media agency Spring Creek Group from 2007-2010, leading client campaigns inside Microsoft and other companies, developing short and long term social media strategies, and recruiting a team of Engagement Leads and Community Managers. His previous experience is highlighted by six years in e-commerce marketing at streaming media pioneer RealNetworks from 1996-2002. Twitter: @aboyerLinkedin: Add Andy to your networkE-mail: andy@social3i.com Xavier Jimenez Integrated Marketing Research & Ideation Prior to co-founding social3i Xavier was Principal and Analytics Practice Head at social media agency Spring Creek Group in Seattle Washington. Xavier has worked with Fortune 500 brands like ubid.com, RealNetworks, American Greetings, T-Mobile and Microsoft to deliver deep consumer insights using emerging media measurement technologies. As chief social intelligence strategist, Xavier is tasked with qualifying and transforming raw data from online video, mobile advertising, widgets, blogs, social networks, and other user generated content into deep customer intelligence. Twitter: @xjimenezLinkedin: Add Xavier to your networkE-mail: xavier@social3i.com Colin Lamont Integrated Marketing & Mobile Campaigns Colin Lamont has 15 years direct marketing, e-commerce, and product management experience in helping build and grow consumer products and services. Most recently, he was the Vice President of Marketing at GotVoice, an Ignition Partners funded mobile solutions company that was successfully sold. An expert of integrated marketing, Colin leverages social media outreach to support direct marketing, branding, PR, speaking engagements and events to cost-effectively grow companies. Previously, Colin worked at RealNetworks, starting in 1995, & culminating as Director of Consumer Marketing for the RealGames and GameHouse divisions in 2006. Twitter: @social3i Linkedin: Add Colin to your networkE-mail: Colin@social3i.com
KOMO using twitter, how news is using twitter, CNN, KIRO, Individual anchors, get news from big or the individual, become your own editor
In 2011, Facebook Users Uploaded 4,300 Photos Every Second Over New Year's Weekend, 750 million photos total for the NYE weekend.Facebook has More than 500 million active users, 50% log on any given day
(60% in the 18 to 29 age cohort) According to a Common Sense Media poll from August 2009, 22 percent of teenagers log on to their favorite social media site more than 10 times a day, and more than half of adolescents log on to a social media site more than once a day. Seventy-five percent of teens now own cell phones, and 25 percent use them for social media, 54 percent for textingFlowtown found that Twitters users, on average, are 39 years old, while those who use LinkedIn are an average of five years older.
List of each sponsored athletes' most recent post, a live Red Bull video stream, interactive Red Bull games, and highly ranked drunkish dials