This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
19. Red Bull STRATOS Success story
• Red Bull STRATOS: Red Bull Gives You Wings
• A business move that translated into estimated sales of tens
of millions of dollars
• More than 8 million people watched the YouTube live
stream of Felix Baumgartner becoming the first person to
break the sound barrier
• Experienced a 108 % increase in fan base growth
• Grew its community of Twitter followers by 300% and is
now the #2 beverage brand overtaking Coca-Cola
20. Adidas Success
story
• Activities like Cricket Trivia and Fantasy Cricket
• Sneak previews and premiering of the new campaign TVC’s
released first on Facebook before TV
• In less than a year, the page grew up to more than 1.1
million members and still growing at a feverish pace.
• According to the AC Nielsen report
• Adidas was one of the most talked about brand on the
social media
• Even ahead of the official sponsors of the ICC World
Cup including competitor, Nike.
21. Digital Marketing cannot mend a broken
business
Just by having a digital strategy wont take away
your customer complaints: if anything, it will
only amplify your complaints
22. McDonald’s Failure @Social media experiment
• McDonalds launched a Twitter
campaign using the hashtag
#McDStories
• asked users to post nostalgic stories about
their experiences on Happy Meals
Social media campaigns always contain a
measure of risk
• Need to anticipate reaction from customers
• Need to prepare contingency plans
23. Why is Social media important for
businesses
• It finds you customers and builds clientele
• It gives businesses the ability to find out what people are saying
about them (and others) in their industries
• It builds your brand
• It provides a test audience (vs. focus groups)
• Solidifies your reputation as a valuable and knowledgeable resource
24. Social media has changed the way
marketing is done
• It’s a permission-based marketing
• Social media is like a collaborative
• Become a member, ask questions, give answers,
add value to the community, ask & answer
questions
• Plus, no boundaries of time & space