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Tip 1. Always include one of your
main keywords in your ad copy
or header.

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Tip 2. Use clear call-to-action
words.

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Tip 3. Target New Mobile
Devices.

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Tip 4. Text messages work better
for local Advertising.

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Tip 5. Use Google's Remarketing
Option.

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Tip 6. Your ads need to be
entirely accurate for the landing
page advertised.