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a social branding agency


WE ARE
COMMITTED
TO OUR CLIENTS,
INSPIRED BY
THEIR CUSTOMERS,
EXCITED BY
CHANGE, AND
FUELED BY A
PASSION FOR
COLLABORATION
AND INVENTION.
New York City
419 Lafayette St. Fl 2
New York, NY 10003
t | 917.334.0478
f | 212.228.3557

Miami
500 Brickell Ave



                               AGENCY OVERVIEW
Suite 1407
Miami, FL 33131
t | 408.761.0674
f | 877.7438278
We are a social branding agency.
We redefine how brands connect with their target audience by
seamlessly connecting their consumers’ online and offline worlds.
We create and execute engaging consumer experiences, making
sure that your brand is seen and heard in all the right places.



Our dna makes us unique.
We are comprised of a creative and innovative team of digitally savvy
marketing experts who are well-connected socially, culturally immersed,
and, above all, natural communicators.
By using our expertise and broad network of influencers, we develop custom
campaigns designed to address the specific needs of our clients. Using both
Social Media and traditional Marketing and PR strategies, we work side-
by-side with our clients to deliver innovative, trendsetting, and successful
campaigns designed to differentiate them from a sea of competitors.



                                                              sales@socialbutterflye.com | SocialButterflye.com/brandme
                                                              Social Butterflye is a complete social branding + marketing agency.
What is social branding ?
Traditional means of advertising and brand awareness have
changed forever. Social media has established new benchmarks
and an overall ‘social’ attitude where conventional means of
branding are no longer enough; brands must now be able
to connect in an array of online and offline platforms.



                                                                       The power now rests in the hands of the
                                                                       consumer who has tuned out traditional
                                                                       advertising in favor of products and
                                                                       brands that they have personally verified
                                                                       or discovered through trusted channels.


Social Brandification
With Social Brandification we help brands cross the threshold of the social
media landscape and develop strategies that will sync across all platforms
online and offline. Our focus is to create and maintain strategies that build
long-lasting brand influence and equity that outperform short-term solutions
80% of the time.

                                                              sales@socialbutterflye.com | SocialButterflye.com/brandme
                                                              Social Butterflye is a complete social branding + marketing agency.
Buzz vs. Evangelism

   Buzz cool, trending or ‘hot’ right now, where as, evangelism is focused on the
   Interest in what’s
   core brand and its quality. In other words, buzz is a short-term spike in popularity or sales.




   Evangelism
   Beneficial to both short and long-term influence and builds greater reputation, loyalty and sales.




                                                 sales@socialbutterflye.com | SocialButterflye.com/brandme
                                                 Social Butterflye is a complete social branding + marketing agency.
Industries Served
   Start- Ups
   Fashion
   Entertainment
   Hospitality
   Music
   Personal Brands
   Real Estate
   Non- Profits
   Multicultural Markets


                           sales@socialbutterflye.com | SocialButterflye.com/brandme
                           Social Butterflye is a complete social branding + marketing agency.
Strategic Communication
   One of the most commonly missed factors start- up brands
   and companies tend to forgo at the early stages of a
   business, is the importance of a well developed Marketing,
   Public Relations and Communications campaign.


   A well developed communications campaign, whether is online
   or offline, will not only help your brand gain a credible reputation
   through media placements but it will also help a brand stand
   against the masses creating a long term reputation.




                                                       SocialButterflye.com/brandme | sales@socialbutterflye.com
                                                       Social Butterflye is a complete social branding + marketing agency.
Strategic Communication
   Public Relations                                    Digital PR
   // Strategic Campaign Development                   // Blogger and Online Media Outreach
   // Media Relations                                  // Strategic Messaging Development
   // Crisis Communication                             // Online Influencer Relationship Building
   // Strategic Messaging Development                  // Online Influencer Engagement
   // Brand Reputation Management                      // Social Media Advertisement
   // Event Coordination and Execution
   // Influencer Relationship Building
   // Grassroots Initiatives




                                         sales@socialbutterflye.com | SocialButterflye.com/brandme
                                         Social Butterflye is a complete social branding + marketing agency.
social media
   Social Butterflye is a complete social branding + marketing agency.

   Consumer behavior has always been, in
   some part, driven by what friends, peers,
   and colleagues are talking about or buying.




                                 sales@socialbutterflye.com | SocialButterflye.com/brandme
                                 Social Butterflye is a complete social branding + marketing agency.
social media | strategy
   Social Butterflye is a complete social branding + marketing agency.


   We partner with our clients to learn about their businesses, from what their short
   and long term goals are to their current marketing plans and the overall social
   imprint of their brand. We then get to work building a detailed social media strategy
   with measurable results and a focus on ROI that will be integrated into the entire
   life cycle of your campaign.


   Our process: [graphics]
   Analyze -> Influence -> Build -> Test -> Report




                                                sales@socialbutterflye.com | SocialButterflye.com/brandme
                                                Social Butterflye is a complete social branding + marketing agency.
Social Media | marketing
   Relationships are the driving force, not the social platform.




   Our 4 Steps to Effective Social Media Marketing for Brands


   socialize -> voice -> go tribal -> roe (return on emotion)




                               sales@socialbutterflye.com | SocialButterflye.com/brandme
                               Social Butterflye is a complete social branding + marketing agency.
Social Media | managment
   There are millions of conversations going on in the world right now.
   Some may be saying great things about your brand, others may not.

   Are you listening?




                                sales@socialbutterflye.com | SocialButterflye.com/brandme
                                Social Butterflye is a complete social branding + marketing agency.
search engine management (sem)
   Whether it’s organic or paid placement, we know search.

   Search engines for products are still the number one way for a consumer to find your product or
   brand. Staying consistent with the best SEO practices along with our social strategies will ensure
   your online properties will consistently rank well even as social search becomes more prevalent.




   // Paid Search
   // Search Engine Optimization
   // Feed Management
   // Social Directory Management
   // Strategic Link Building
   // Search Optimized Content


                                                sales@socialbutterflye.com | SocialButterflye.com/brandme
                                                Social Butterflye is a complete social branding + marketing agency.
mobile
   Mobile applications have become a dominant force in the way
   consumers do business and shop.



   // Mobile Apps for Android and Apple iOS
   // QR Code Marketing
   // Mobile Advertising Solutions




                                              sales@socialbutterflye.com | SocialButterflye.com/brandme
                                              Social Butterflye is a complete social branding + marketing agency.
sales@socialbutterflye.com | SocialButterflye.com/brandme
Social Butterflye is a complete social branding + marketing agency.

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2012 Sales Deck

  • 1. a social branding agency WE ARE COMMITTED TO OUR CLIENTS, INSPIRED BY THEIR CUSTOMERS, EXCITED BY CHANGE, AND FUELED BY A PASSION FOR COLLABORATION AND INVENTION. New York City 419 Lafayette St. Fl 2 New York, NY 10003 t | 917.334.0478 f | 212.228.3557 Miami 500 Brickell Ave AGENCY OVERVIEW Suite 1407 Miami, FL 33131 t | 408.761.0674 f | 877.7438278
  • 2. We are a social branding agency. We redefine how brands connect with their target audience by seamlessly connecting their consumers’ online and offline worlds. We create and execute engaging consumer experiences, making sure that your brand is seen and heard in all the right places. Our dna makes us unique. We are comprised of a creative and innovative team of digitally savvy marketing experts who are well-connected socially, culturally immersed, and, above all, natural communicators. By using our expertise and broad network of influencers, we develop custom campaigns designed to address the specific needs of our clients. Using both Social Media and traditional Marketing and PR strategies, we work side- by-side with our clients to deliver innovative, trendsetting, and successful campaigns designed to differentiate them from a sea of competitors. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 3. What is social branding ? Traditional means of advertising and brand awareness have changed forever. Social media has established new benchmarks and an overall ‘social’ attitude where conventional means of branding are no longer enough; brands must now be able to connect in an array of online and offline platforms. The power now rests in the hands of the consumer who has tuned out traditional advertising in favor of products and brands that they have personally verified or discovered through trusted channels. Social Brandification With Social Brandification we help brands cross the threshold of the social media landscape and develop strategies that will sync across all platforms online and offline. Our focus is to create and maintain strategies that build long-lasting brand influence and equity that outperform short-term solutions 80% of the time. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 4. Buzz vs. Evangelism Buzz cool, trending or ‘hot’ right now, where as, evangelism is focused on the Interest in what’s core brand and its quality. In other words, buzz is a short-term spike in popularity or sales. Evangelism Beneficial to both short and long-term influence and builds greater reputation, loyalty and sales. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 5. Industries Served Start- Ups Fashion Entertainment Hospitality Music Personal Brands Real Estate Non- Profits Multicultural Markets sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 6. Strategic Communication One of the most commonly missed factors start- up brands and companies tend to forgo at the early stages of a business, is the importance of a well developed Marketing, Public Relations and Communications campaign. A well developed communications campaign, whether is online or offline, will not only help your brand gain a credible reputation through media placements but it will also help a brand stand against the masses creating a long term reputation. SocialButterflye.com/brandme | sales@socialbutterflye.com Social Butterflye is a complete social branding + marketing agency.
  • 7. Strategic Communication Public Relations Digital PR // Strategic Campaign Development // Blogger and Online Media Outreach // Media Relations // Strategic Messaging Development // Crisis Communication // Online Influencer Relationship Building // Strategic Messaging Development // Online Influencer Engagement // Brand Reputation Management // Social Media Advertisement // Event Coordination and Execution // Influencer Relationship Building // Grassroots Initiatives sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 8. social media Social Butterflye is a complete social branding + marketing agency. Consumer behavior has always been, in some part, driven by what friends, peers, and colleagues are talking about or buying. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 9. social media | strategy Social Butterflye is a complete social branding + marketing agency. We partner with our clients to learn about their businesses, from what their short and long term goals are to their current marketing plans and the overall social imprint of their brand. We then get to work building a detailed social media strategy with measurable results and a focus on ROI that will be integrated into the entire life cycle of your campaign. Our process: [graphics] Analyze -> Influence -> Build -> Test -> Report sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 10. Social Media | marketing Relationships are the driving force, not the social platform. Our 4 Steps to Effective Social Media Marketing for Brands socialize -> voice -> go tribal -> roe (return on emotion) sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 11. Social Media | managment There are millions of conversations going on in the world right now. Some may be saying great things about your brand, others may not. Are you listening? sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 12. search engine management (sem) Whether it’s organic or paid placement, we know search. Search engines for products are still the number one way for a consumer to find your product or brand. Staying consistent with the best SEO practices along with our social strategies will ensure your online properties will consistently rank well even as social search becomes more prevalent. // Paid Search // Search Engine Optimization // Feed Management // Social Directory Management // Strategic Link Building // Search Optimized Content sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 13. mobile Mobile applications have become a dominant force in the way consumers do business and shop. // Mobile Apps for Android and Apple iOS // QR Code Marketing // Mobile Advertising Solutions sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.
  • 14. sales@socialbutterflye.com | SocialButterflye.com/brandme Social Butterflye is a complete social branding + marketing agency.