10 Key Takeaways from Social Media Biz Summit 2013 (#SMBS13)
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Social Media Biz Summit 2013 was a social media conference held in Buffalo, NY on May 14, 2013. The main theme of the event was how to use social media to achieve business objectives. Some of the biggest topics discussed included social media marketing, content marketing, social ROI, market research, and social engagement. Speakers included Ted Rubin, Ric Dragon, Sam Fiorella, Dr. Natalie Petouhoff, Niels Schillewaert, Deborah Weinstein, and several others social media experts.
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10 Key Takeaways from Social Media Biz Summit 2013 (#SMBS13)
- 1. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy 10 KEY TAKEAWAYS FROM SOCIAL MEDIA BIZ SUMMIT 2013
- 2. Social Media Biz Summit went down in Buffalo, New York on May 14, 2013. SMBS 2013@SocialEddy
- 3. SMBS 2013@SocialEddy Marketers, business owners, and social media fanatics of all kinds gathered at the gorgeous Montante Cultural Center at Canisius College to talk social business.
- 4. The BIG question? SMBS 2013@SocialEddy
- 5. Is your social media investment giving you the results you expect? SMBS 2013@SocialEddy
- 6. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy Some of the hottest topics discussed at SMBS13 were: Influence marketing Relationship-building Social marketing strategy Social ROI Market research Disaster prevention Content marketing
- 7. 01 Sam Fiorella from Sensei Marketing encouraged brands to stop focusing on influencers… SMBS 2013@SocialEddy
- 8. …and focus on customers instead. SMBS 2013@SocialEddy
- 9. Credit: Steffanie Christofore Lots of talk circled around relationship-building. SMBS 2013@SocialEddy
- 10. 02 Ted Rubin, Chief Social Marketing Officer of Collective Bias, compared social relationships to muscle tissue. SMBS 2013@SocialEddy
- 11. The more we engage them…. SMBS 2013@SocialEddy
- 12. …the stronger they become! SMBS 2013@SocialEddy
- 13. Credit: Patrick Gruban 03 He added that clicking a button is not a relationship… SMBS 2013@SocialEddy
- 14. …and that we have to start looking people in the eye digitally. SMBS 2013@SocialEddy
- 15. Credit: Patrick Gruban RELATIONSHIPS ARE GREAT AND ALL, BUT YOU NEED A SOCIAL MEDIA MARKETING STRATEGY FIRST, RIGHT? SMBS 2013@SocialEddy
- 16. SMBS 2013@SocialEddy 04 Ric Dragon, CEO of Dragon Search, said that brands need to research their target audience to drive social marketing efforts…
- 17. SMBS 2013@SocialEddy 05 …and only deliver “thick” content i.e. content with real value.
- 18. Credit: Patrick Gruban Natalie Petouhoff a.k.a. Dr. Natalie discussed the importance of determining the ROI of social media marketing efforts. SMBS 2013@SocialEddy
- 19. 06 She said that if you don’t know your audience, you can’t create content that’s relevant to them… SMBS 2013@SocialEddy
- 20. …and suggested using a real-time listening dashboard to gain the necessary insight.07
- 21. Credit: Patrick Gruban Niels Schillewaert from InSites Consulting emphasized the power of market research. SMBS 2013@SocialEddy
- 22. He noted that it’s not about how many likes you have…. SMBS 2013@SocialEddy 08
- 23. …but how many fans are true brand advocates. SMBS 2013@SocialEddy
- 24. Peter McGregor, Social PR Manager at Strategic Objectives, highlighted some of the biggest social media brand fails, like Belvedere Vodka. SMBS 2013@SocialEddy
- 25. 09 He said that customers can be your biggest advocate… SMBS 2013@SocialEddy
- 26. …or your biggest adversary. SMBS 2013@SocialEddy
- 27. So be sure to build and guide your community! SMBS 2013@SocialEddy
- 28. Credit: Patrick Gruban SMBS 2013@SocialEddy Marissa Wilson and Elena Kunsevich from Perry’s Ice Cream explained how the 95-year-old company engages customers with a very small budget.
- 29. 10 They suggested emulating effective ideas from successful companies to create engaging content… SMBS 2013@SocialEddy
- 30. …and encouraged brands to find their own voice. SMBS 2013@SocialEddy
- 32. Now get out there and get results! SMBS 2013@SocialEddy
- 33. SMBS 2013@SocialEddy Want to engage your audience and manage your social media more effectively? Sign up for a free trial at www.socialeddy.com See you in 2014!See you in 2014!