As Facebook unveils their new Timeline update, is your brand page ready? Learn what these changes mean to your brand here.

1. Social Forces presents:
Gettin’ with the Timelines
or “What’s New, Exciting, and Useful About Facebook Timelines for
Brand Pages”
As you’ve likely heard by now, Facebook Timelines for Brand Pages are rolling
out this Friday, March 30th. This is one of the more drastic evolutions Facebook
Pages has gone through, and there are a lot of changes you and your fans will
see.
We thought we’d give you an overview on the biggest changes, so you can be
prepared when the time comes to make the switch.

2. Cover Photos
If you’ve made the switch to Timeline on your personal account already, this one should be
familiar to you.
Cover photos are a way to visually represent your brand in an instant. It will take up the
largest amount of real estate on your new Page, setting the tone for your fans.
Facebook wants Timelines to be largely story-driven, so advertisements, price points, too
many words, and a few other things are not allowed.
Avatars are still available but only exist as squares, as seen above. This is where your logo
should live.

3. Messages and Apps
One new feature of Brand Timelines is the “Message” function. Just like on personal
accounts, messages are a private way to contact someone-- in this case, the brand itself.
This is good news for customer service! Negative comments, problems, and questions
can be contained here while your brand’s story and engagement lives on the Timeline.
Apps, formerly known as “Tabs,” have made the move to the area below messages. While
their appearance is quite different, the biggest thing to note here is the omission of the
default landing app. Like gates can still be used, but when users visit, they will always
land on your Timeline, not your app of choice.

4. The Wall
Your wall will now be organized by timeframe, and from left to right.
On the left, fan posts can be written and brand posts can be seen. Important brand posts
can be “pinned to the top,” where the post will remain for 7 days and be marked by a
small ribbon.
On the right, fans can see who of their friends has liked your Page, tags about your
brand, and wall comments. Wall comments are now contained to a small box to make
room for your brand’s story.
This will take the most getting used to, so take time to get to know the new layout.

5. Anything else?
This should get you used to the main differences Timeline brings to the
table.
If you have any additional questions or are interested in having us on your
team to manage your Facebook page, create Facebook apps or promotions,
or otherwise help your interactive efforts, please contact our team through
kris@socialforces.com