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Bypassing the banks – how crowdfunding
can make a Deep Impact




         Follow us @rebuildings
Crowdfunding – debt market




        Follow us @rebuildings
Industries already
transformed by the internet




        Follow us @rebuildings
We value productivity over
       speculation




        Follow us @rebuildings
My story




Follow us @rebuildings
Follow us @rebuildings
Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
September
Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
Innovating
                          or
                       Growing
Sustainable
businesses,
projects and
                                           Pitch on
communities
                 Online               www.Bloomvc.com
                 Light Touch
                 Big Impact




      Demonstrate           Crowdfund seed or
     business model            development
                                  capital
The power of the crowd…


                      “Small gifts from many are just
                      as powerful as large gifts from
                      a few.”

                             Steve Case, co-founder, AOL
    Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
www.bloomvc.com

Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
Darren Westlake
Crowdfunding Deep Impact 2013
The Status Quo


A wealth of entrepreneurial talent

• UK has lots of great ideas
• Need to cultivate ideas into the next
  Google/Twitter/GroupOn                  Google says searches for
• Often stifled by access to Money        "business plan UK" have
                                          increased by 60% over the
                                          past year and searches for
                                          "small business loan" are up
                                          by 34%
The Status Quo


The Status Quo

• Venture capital difficult to find for smaller
  requirements
• Debt finance hard to come by
• Business angels – limited investments
   • Typically a syndicate each investing £10k - £100k
• What if there was a way to have say 5000 angels
  each investing £10?
• What if anyone could become a business angel?
Crowdcube and Crowdfunding


What is Crowdcube?
• Crowdcube provides a web-based central hub for entrepreneurs to meet
  micro-investors. It uses the power of Crowdfunding to provide a unique
  service to two types of people:
   • for entrepreneurs to source funding more accessibly than conventional
      routes
   • for smaller investors to have the opportunity to invest in exciting high-
      potential businesses
                                           “$100 invested in Microsoft at their IPO would now be
                                           worth approximately $35k.”
Crowdfunding


 Crowdfunding
• Crowdfunding is an approach to raising the capital required for a new
  project or enterprise by appealing to large numbers of ordinary people for
  small donations




• Social Media
• Crowdfunding examples
   • Kiva.org - $325m funding raised, >777,000 lenders, ~800,000
      entrepreneurs
   • Kickstarter.com – >24,000 projects funded, > $250m pledged to-date,
      2m people have pledged
Crowdfunding
How it works
How it works
How it works
Benefits


Benefits
Business model


Success so far…
                                                        Deals successfully funded


 £5.1 million
 funded so far…
                  £100,000                    >30,000
                  largest single investment   members

£2,547                                                  £1 million
av. investment     FSA Authorised
                                                                        biggest deal
Thanks
  Questions?


www.crowdcube.com
@BankToTheFuture
@SimonDixonTwitt
#BankToTheFuture
BC = Before
CrowdFunding
Sources of Finance For
Your Company...




 FFF Early
 Seed £10-
    50k
BC = Before
CrowdFunding
Sources of Finance For
Your Company...




           OverDraft
             Post
 FFF Early Revenue
 Seed £10-   £10-
    50k     £100k
BC = Before
CrowdFunding
Sources of Finance For
Your Company...




                     Angels
           OverDraft Seed /
             Post     Early
 FFF Early Revenue Growth
 Seed £10-   £10-   £100-£1m
    50k     £100k
BC = Before
CrowdFunding
Sources of Finance For
Your Company...




                                 VC
                     Angels    Growth
                                £1m-
           OverDraft Seed /     £25m
             Post     Early
 FFF Early Revenue Growth
 Seed £10-   £10-   £100-£1m
    50k     £100k
BC = Before
CrowdFunding
Sources of Finance For
Your Company...



                                            PE
                                         Mature
                                         Growth /
                                        Distresse
                                 VC          d
                               Growth   Companie
                     Angels              s, MBO,
                                £1m-
           OverDraft Seed /    £25m
                                           M&A
             Post     Early               £25m-
 FFF Early Revenue Growth                 £100m
 Seed £10-   £10-   £100-£1m
    50k     £100k
BC = Before
CrowdFunding
Sources of Finance For
Your Company...

                                                     Equity
                                                     Capital
                                            PE      Markets
                                         Mature       (ECM)
                                         Growth /      Exit,
                                        Distresse    Mature
                                 VC          d       Growth,
                               Growth   Companie    Expansio
                     Angels              s, MBO,
                                £1m-                n £100m-
           OverDraft Seed /    £25m        M&A         £5bn
             Post     Early               £25m-
 FFF Early Revenue Growth                 £100m
 Seed £10-   £10-   £100-£1m
    50k     £100k
BC = Before
CrowdFunding
Sources of Finance For
Your Company...                                               Debt
                                                            Capital
                                                   Equity
                                                            Markets
                                                  Capital
                                            PE               (DCM)
                                                  Markets
                                         Mature             Public
                                                  (ECM)
                                         Growth /          Compani
                                                    Exit,
                                        Distresse Mature       es,
                                             d             Countries
                                 VC               Growth,
                                        Companie Expansion      ,
                     Angels    Growth                       ££££’s
                                £1m-     s, MBO, £100m-
           OverDraft Seed /    £25m        M&A     £5bn
             Post     Early               £25m-
 FFF Early Revenue Growth                 £100m
 Seed £10-   £10-   £100-£1m
    50k     £100k
AD = After Debt Crisis
Sources of Finance For
Your Company...




  FFF £1k
AD = After Debt Crisis
Sources of Finance For
Your Company...




          CrowdFun
              d
          Seed/Idea
  FFF £1k Prototype
          £1k-£50k
AD = After Debt Crisis
Sources of Finance For
Your Company...




                      CrowdLoa
                          n
                      Expansio
          CrowdFun       n/
              d        Working
          Seed/Idea    Capital
  FFF £1k Prototype     £1k -
          £1k-£50k      £100k
AD = After Debt Crisis
Sources of Finance For
Your Company...




                               Crowd-
                             Investmen
                   CrowdLoa t Seed For
                       n       A Good
          CrowdFun Expansion    Plan,
              d    / Working Growth
          Seed/Idea  Capital £10k-£1m
  FFF £1k Prototype   £1k -
          £1k-£50k    £100k
AD = After Debt Crisis
Sources of Finance For
Your Company...




                                                       ECM DCM
                                                   PE
                                                       £100 £££’s
                                                   £25
                                  Crowd-                m-
                                                   m-
                                Investmen VC £1m- £100 £5bn
                      CrowdLoa t Seed For £25m      m
                          n       A Good
          CrowdFun    Expansion Plan,
              d       / Working Growth
          Seed/Idea     Capital £10k-£1m
  FFF £1k Prototype      £1k -
          £1k-£50k      £100k
info@banktothefuture.com
@SimonDixonTwitt
#BankToTheFuture
GOOD AFTERNOON!

Ariadne Capital Limited is authorised and regulated by the U.K. Financial Services Authority
The Face of Every Entrepreneur
They just may not show it to you!
Two Good Reasons
 •   They see the inevitable and advance the Future
 •   They are willing to live abnormal lives
Capital Follows Ideas
     Always Has, Always Will
Remember the New Economy?
Turns out it’s latest version of “New”
Economic Growth since the end of the 18th Century
   has gone through 5 Distinct Stages,
   associated with 5 successive Technological Revolutions
Five Successive Technological Revolutions, 1770’s to 2000’s
Technological                           Popular Name for the        Core Country or         Big-bang initiating the    Year
Revolution                              Period                      Countries               revolution

FIRST                                   The Industrial              Britain                 Arkwright’s mill opens     1771
                                        Revolution                                          in Cromford

SECOND                                  Age of Steam and            Britain (spreading to   Test of the Rocket         1829
                                        Railways                    Continent and USA)      steam engine for the
                                                                                            Liverpool-Manchester
                                                                                            railway
THIRD                                   Age of Steel, Electricity   US and Germany          The Carnegie Bessemer      1875
                                        and Heavy Engineering       forging ahead and       stell plant opens in
                                                                    overtaking Britain      Pittsburgh,
                                                                                            Pennsylvania
FOURTH                                  Age of Oil, the             USA (with Germany at    First Model-T comes        1908
                                        Automobile and Mass         fist vying for world    out of the Ford plant in
                                        Production                  leadership), later      Detroit, Michigan
                                                                    spreading to Europe

FIFTH                                   Age of Information and      USA (spreading to       The Intel                  1971
                                        Telecommunications          Europe and Asia)        microprocessor is
                                                                                            announced in Santa
   © Proprietary & Confidential – Ariadne Capital                                           Clara, CA
Lifecycle of a Technological Revolution
                                                           Period one               Period two                 Period three               Period four

                                                                                                                                          Last new products and
                                                                                                                                          industries. Earlier ones
                                                                                                                                          approaching maturity
                                                                                                                                          and market saturation
Degree of technology maturity
   and market saturation




                                                                                    Full constellation (new
                                                                                    industries, technology     Full expansion of
                                                                                    systems and                innovation and market
                                                                                    infrastructure)            potential




                                                           Early new products and
                                                           industries. Explosive
                                                           growth and fast
                                                           innovations


                                 Gestation                 Paradigm                 Introduction of successive new products, industries   Constriction         Time
                                 period                    configuration              and technology systems, plus modernisation of       of potential
                                                                                                       existing ones
                                                   Big-bang
                                                                                       Around half a century
                                © Proprietary & Confidential – Ariadne Capital
AGE OF IT AND TELECOMMUNICATIONS
  50 ISH YEAR CYCLE – 1971 TO 20...?

BIG BANG – NOVEMBER 1971 IN SANTA CLARA, CALIFORNIA
    •   Bob Noyce and Gordon Moore launched Intel’s first microprocessor, the precursor of the computer
        on a chip

INSTALLATION – late 1970’s through to Noughties
    •   1976 – Steve Jobs, Steve Wozniak found Apple Computer
    •   1984 - Michael Dell founds PC’s Limited later named Dell Computer Corporation
    •   1985 – Irwin Jacobs founds QualComm, pioneer in Wireless Communications
    •   1990 – CERN / Tim Berners Lee
    •   1994 – Yahoo founded
    •   2003 – Skype – “free calls on web”
    •   2004 - Facebook founded

THE TURNING POINT

                                                                             © Proprietary & Confidential –
                                                                                           Ariadne Capital
THE REVOLUTION STARTS AS A SMALL FACT
      WITH BIG PROMISE
      AND MOVES TO A SIGNIFICANT FORCE IN THE MARKET




© Proprietary & Confidential – Ariadne Capital
Big Bangs attract new investment: successful radical
innovations receive and promise extraordinary profits in
a mature industrial landscape
                                                                                                                              Turning




                                                   Degree of diffusion of the technological revolution
                                                                                                                               Point
                                                                                                               INSTALLATION             DEYPLOYMENT
  The Installation Period is one of tense co-                                                                     PERIOD                   PERIOD
  existence of two paradigms

  •Once a truly superior technology is
  available, with higher productivity and clear
  growth potential, the outcome in the
  medium term is practically inevitable.

  •First 2 or 3 decades of creative destruction
  after the Big Bang are increasingly turbulent
  and the benefits of growth uneven.                                                                                                                      Time
                                                                                                         Big-bang                                     Next
                                                                                                                                                      big-bang
  •A new context is being created; a new
  common sense is emerging.

  •The world of computers and the Internet is
  very different than the world of the car,
  mass production and the highway.

  © Proprietary & Confidential – Ariadne Capital
The dynamics of the system: three spheres of change in
constant reciprocal action


                   ECONOMIC CHANGE                                                              INSTITUTIONAL CHANGE




                                                                                                                   Socio-political
                                            Production                                                           ideas & behaviour
                                              capital
            Financial                                                                      Socio-institutional
             capital                                                                         frameworks

                                                             TECHNOLOGICAL CHANGE




                                                                           Technological
                                                                            revolutions
                                                         Techno-economic
                                                            paradigms




© Proprietary & Confidential – Ariadne Capital
Technological Revolutions



                            • 1999 – David with his
                              slingshot wants to kill
                              Goliath
The Economy & Social Institutions Respond



                                • 1999 to 2013 – Broadband and
                                  Mobile Technologies continue
                                  to invade our lives

                                • 2013 -David and Goliath must
                                  dance
Consumerisation of Technology

Ariadne advised Skype on business development activity in 2003 and 2004
The consumer's adoption of services is driving everything, reversing how new
   products and services used to come to market through the enterprise.




                    User



   Client                          Developer



                   Supplier
Raymond Kurzweil
   The Singularity is Near

                 • Technology operates exponentially while our
                   minds operate linearly
                 • It took 89 years for the fixed line telephone to
                   achieve an adoption of 150 million users, but
                   only 38 years for the television to get to the
                   same point. The mobile phone achieved this
                   in 14 years, the iPod in 7, and Facebook in 5.
                 • 20,000 years of progress this century.
                 • At a certain point, we have to leverage
                   technology or artificial intelligence to continue
                   to model or predict the future
The David / Goliath Grid Model
                                                                                                      Network
Strategic
                                                                                                      Effects
Value
                                                                 When partnering with,     When acquired,
                                      Ecosystem
                                                                 1)Brings new              1)Can become
  “David” - Digital Enabler




                                      EconomicsTM –
                                      shifting                   digital revenues
                                      industry                                             2)Can reinforce or
                                      players                    2)Brings lean operating   gain a position as
                                                                 system                    Industry Architect
                                      Consumer –
                                      Data sets
                                      become
                                      prevalent

                                      Network –
                                      Orientation at
                                      heart of the
                                      consumer
                                      insight                       Renting                   Operating System
                                                                    Not Licensing             to the industry
Vulnerability                                               “Goliath” - Distribution          Financial Value
                              Copyright - Ariadne Capital                                                       75
Examples of Corporates engaging with Digital Enablers

Large corporates which are partnering and/or acquiring digital technology firms
   include:
Software is Eating the World

                                                 - Marc Andreessen




© Proprietary & Confidential – Ariadne Capital
GIVEN ALL THAT!
WHAT IS THE INVESTMENT OPPORTUNITY?
WE HAVE A CUNNING PLAN




© Proprietary & Confidential – Ariadne Capital
Innovation is about Economics
Not Technology


Otherwise we’d all be flying the Concorde
But we’re packed into Jumbo Jets
Network-orientation to business
and Ecosystem Economics

•   Google says that they organise the world’s information
•   They actually organise the economics of the world’s information
•   I, as a consumer of their search, am not given any economic upside in the search
    transaction.
•   They have built a multi-billion pound business using – albeit anonymously – my personal
    data – aggregated with that of others, but releasing none of the economic value to me
•   Their biggest Achilles Heel is if someone in the search space were to cut a different set of
    economics for the consumer
•   Ariadne Capital found that entrepreneur – John Paleomylites – founder of
    BeatThatQuote, and sold his business to Google on the 4th of March 2011 for a 122 EBITDA
    multiple for these reasons
84
Monitise – The De Facto Leader

                                                                                 1.6 bn+
                                                                                 transactions pa



        300+ FIs & Partners                                                                 17m
  FIs                                                                                       Registered
                                                                                            customers




                                                                                           $20bn
                                                              Value of
 World leading partnerships                            700+ payments &
                                         Mobile Money Experts transactions pa

                              © 2003 – 2012 Monitise plc. All Rights Reserved.
has created The Mobile Money Ecosystem over the past 9 years




                    Cards
                  Processor



 Payments
 • Domestic
• International



                     Mobile
                     TopUp


                                                        Enabler


                    3rd Party
                    Providers
                  • Sharedealing
                   • Insurance                                                          Mobile
                                                                                       Operators
   National
                                             Use of standard Interfaces
   Services
   • Transit
   • Utility

                                                                          Other eg
                                    Core                                  • CRM
                                   Banking            Wealth              • Database




                  Shopping
                     &
                   Loyalty
                                                 Bank Platforms
86
     What is Mobile Money?
     The opportunity is to meet a range of key consumer needs
     through their mobile




                               Underpinned by bank grade technology & security



                         © 2003 – 2012 Monitise Group Limited. All Rights Reserved. Confidential.
86
Convergent Commerce


Financial Institutions   Mobile
• Banking/ Alerts        • Mobile Prepaid
• NFC/ Remote            • Remittances
• Offers                 • App Markets
• Remittance             • NFC/ Private Label
                         • Remote Direct Bill




Social Media and         Retail Transport
online advertising       Ticketing
• Mobile OS              • Mobile Checkout
• Marketing Apps         • NFC/ Proximity
• LBS Services           • BarCode/ Text Purch
  • Networking           • Offers/ Promotions
  • Offers               • Shopping Apps/ Mobile
                           Web
Five Stages of Company Development

 Phase 1    Phase 2        Phase 3              Phase 4                Phase 5




                                              Scale on the back
                        Validate Business
                                              of the Enterprise          High Growth
  Idea       Product    Model; Operating                             Sustainable Business
                                                Platforms and
                        Model Set to Scale
                                             Corporate Partners




            ACE Fund
           investment
              focus



                                                           © Proprietary & Confidential –
                                                                          Ariadne Capital
                                                                                            88
In 2013, “Network Benefits” accrue to those Firms
who understand their role in their ecosystem and
organise the economics for it

This in turn leads to exceptional returns for their
shareholders




                                                      89
Individual Capitalism is the Force for the 21st
Century


           “Capitalism was about empowered
        authority which didn’t necessarily activate
       the citizenry; the Internet stands that on its
            head, and shifts the power to the
                         Individual
       – making Individual Capitalism the force of
                    the 21st Century”.
So I say it’s really very simple....



      Follow The Entrepreneur

      • He/She has the Market Insight

      • He/She is the Creator of Value

      • He/She is the Hero




© Proprietary & Confidential – Ariadne Capital
Thank you ....
         julie@ariadnecapital.com
       www.entrepreneurcountry.com
http://www.entrepreneurcountryforum.com




                                          93
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Deep impact2013 allconferenceslides

  • 1.
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  • 7. Bypassing the banks – how crowdfunding can make a Deep Impact Follow us @rebuildings
  • 8. Crowdfunding – debt market Follow us @rebuildings
  • 9. Industries already transformed by the internet Follow us @rebuildings
  • 10. We value productivity over speculation Follow us @rebuildings
  • 11. My story Follow us @rebuildings
  • 13.
  • 14. Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
  • 15. Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
  • 16.
  • 17.
  • 18.
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  • 20. Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
  • 21.
  • 22. Bloom ... Venture Catalyst - growing the entrepreneurial eco-system September
  • 23. Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
  • 24.
  • 25. Innovating or Growing Sustainable businesses, projects and Pitch on communities  Online www.Bloomvc.com  Light Touch  Big Impact Demonstrate Crowdfund seed or business model development capital
  • 26. The power of the crowd… “Small gifts from many are just as powerful as large gifts from a few.” Steve Case, co-founder, AOL Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
  • 27. www.bloomvc.com Bloom ... Venture Catalyst - growing the entrepreneurial eco-system
  • 28.
  • 30. The Status Quo A wealth of entrepreneurial talent • UK has lots of great ideas • Need to cultivate ideas into the next Google/Twitter/GroupOn Google says searches for • Often stifled by access to Money "business plan UK" have increased by 60% over the past year and searches for "small business loan" are up by 34%
  • 31. The Status Quo The Status Quo • Venture capital difficult to find for smaller requirements • Debt finance hard to come by • Business angels – limited investments • Typically a syndicate each investing £10k - £100k • What if there was a way to have say 5000 angels each investing £10? • What if anyone could become a business angel?
  • 32. Crowdcube and Crowdfunding What is Crowdcube? • Crowdcube provides a web-based central hub for entrepreneurs to meet micro-investors. It uses the power of Crowdfunding to provide a unique service to two types of people: • for entrepreneurs to source funding more accessibly than conventional routes • for smaller investors to have the opportunity to invest in exciting high- potential businesses “$100 invested in Microsoft at their IPO would now be worth approximately $35k.”
  • 33. Crowdfunding Crowdfunding • Crowdfunding is an approach to raising the capital required for a new project or enterprise by appealing to large numbers of ordinary people for small donations • Social Media • Crowdfunding examples • Kiva.org - $325m funding raised, >777,000 lenders, ~800,000 entrepreneurs • Kickstarter.com – >24,000 projects funded, > $250m pledged to-date, 2m people have pledged
  • 39. Business model Success so far… Deals successfully funded £5.1 million funded so far… £100,000 >30,000 largest single investment members £2,547 £1 million av. investment FSA Authorised biggest deal
  • 41.
  • 42.
  • 44. BC = Before CrowdFunding Sources of Finance For Your Company... FFF Early Seed £10- 50k
  • 45. BC = Before CrowdFunding Sources of Finance For Your Company... OverDraft Post FFF Early Revenue Seed £10- £10- 50k £100k
  • 46. BC = Before CrowdFunding Sources of Finance For Your Company... Angels OverDraft Seed / Post Early FFF Early Revenue Growth Seed £10- £10- £100-£1m 50k £100k
  • 47. BC = Before CrowdFunding Sources of Finance For Your Company... VC Angels Growth £1m- OverDraft Seed / £25m Post Early FFF Early Revenue Growth Seed £10- £10- £100-£1m 50k £100k
  • 48. BC = Before CrowdFunding Sources of Finance For Your Company... PE Mature Growth / Distresse VC d Growth Companie Angels s, MBO, £1m- OverDraft Seed / £25m M&A Post Early £25m- FFF Early Revenue Growth £100m Seed £10- £10- £100-£1m 50k £100k
  • 49. BC = Before CrowdFunding Sources of Finance For Your Company... Equity Capital PE Markets Mature (ECM) Growth / Exit, Distresse Mature VC d Growth, Growth Companie Expansio Angels s, MBO, £1m- n £100m- OverDraft Seed / £25m M&A £5bn Post Early £25m- FFF Early Revenue Growth £100m Seed £10- £10- £100-£1m 50k £100k
  • 50. BC = Before CrowdFunding Sources of Finance For Your Company... Debt Capital Equity Markets Capital PE (DCM) Markets Mature Public (ECM) Growth / Compani Exit, Distresse Mature es, d Countries VC Growth, Companie Expansion , Angels Growth ££££’s £1m- s, MBO, £100m- OverDraft Seed / £25m M&A £5bn Post Early £25m- FFF Early Revenue Growth £100m Seed £10- £10- £100-£1m 50k £100k
  • 51. AD = After Debt Crisis Sources of Finance For Your Company... FFF £1k
  • 52. AD = After Debt Crisis Sources of Finance For Your Company... CrowdFun d Seed/Idea FFF £1k Prototype £1k-£50k
  • 53. AD = After Debt Crisis Sources of Finance For Your Company... CrowdLoa n Expansio CrowdFun n/ d Working Seed/Idea Capital FFF £1k Prototype £1k - £1k-£50k £100k
  • 54. AD = After Debt Crisis Sources of Finance For Your Company... Crowd- Investmen CrowdLoa t Seed For n A Good CrowdFun Expansion Plan, d / Working Growth Seed/Idea Capital £10k-£1m FFF £1k Prototype £1k - £1k-£50k £100k
  • 55. AD = After Debt Crisis Sources of Finance For Your Company... ECM DCM PE £100 £££’s £25 Crowd- m- m- Investmen VC £1m- £100 £5bn CrowdLoa t Seed For £25m m n A Good CrowdFun Expansion Plan, d / Working Growth Seed/Idea Capital £10k-£1m FFF £1k Prototype £1k - £1k-£50k £100k
  • 57.
  • 58.
  • 59.
  • 60. GOOD AFTERNOON! Ariadne Capital Limited is authorised and regulated by the U.K. Financial Services Authority
  • 61. The Face of Every Entrepreneur They just may not show it to you!
  • 62. Two Good Reasons • They see the inevitable and advance the Future • They are willing to live abnormal lives
  • 63. Capital Follows Ideas Always Has, Always Will
  • 64. Remember the New Economy? Turns out it’s latest version of “New”
  • 65. Economic Growth since the end of the 18th Century has gone through 5 Distinct Stages, associated with 5 successive Technological Revolutions Five Successive Technological Revolutions, 1770’s to 2000’s Technological Popular Name for the Core Country or Big-bang initiating the Year Revolution Period Countries revolution FIRST The Industrial Britain Arkwright’s mill opens 1771 Revolution in Cromford SECOND Age of Steam and Britain (spreading to Test of the Rocket 1829 Railways Continent and USA) steam engine for the Liverpool-Manchester railway THIRD Age of Steel, Electricity US and Germany The Carnegie Bessemer 1875 and Heavy Engineering forging ahead and stell plant opens in overtaking Britain Pittsburgh, Pennsylvania FOURTH Age of Oil, the USA (with Germany at First Model-T comes 1908 Automobile and Mass fist vying for world out of the Ford plant in Production leadership), later Detroit, Michigan spreading to Europe FIFTH Age of Information and USA (spreading to The Intel 1971 Telecommunications Europe and Asia) microprocessor is announced in Santa © Proprietary & Confidential – Ariadne Capital Clara, CA
  • 66. Lifecycle of a Technological Revolution Period one Period two Period three Period four Last new products and industries. Earlier ones approaching maturity and market saturation Degree of technology maturity and market saturation Full constellation (new industries, technology Full expansion of systems and innovation and market infrastructure) potential Early new products and industries. Explosive growth and fast innovations Gestation Paradigm Introduction of successive new products, industries Constriction Time period configuration and technology systems, plus modernisation of of potential existing ones Big-bang Around half a century © Proprietary & Confidential – Ariadne Capital
  • 67. AGE OF IT AND TELECOMMUNICATIONS 50 ISH YEAR CYCLE – 1971 TO 20...? BIG BANG – NOVEMBER 1971 IN SANTA CLARA, CALIFORNIA • Bob Noyce and Gordon Moore launched Intel’s first microprocessor, the precursor of the computer on a chip INSTALLATION – late 1970’s through to Noughties • 1976 – Steve Jobs, Steve Wozniak found Apple Computer • 1984 - Michael Dell founds PC’s Limited later named Dell Computer Corporation • 1985 – Irwin Jacobs founds QualComm, pioneer in Wireless Communications • 1990 – CERN / Tim Berners Lee • 1994 – Yahoo founded • 2003 – Skype – “free calls on web” • 2004 - Facebook founded THE TURNING POINT © Proprietary & Confidential – Ariadne Capital
  • 68. THE REVOLUTION STARTS AS A SMALL FACT WITH BIG PROMISE AND MOVES TO A SIGNIFICANT FORCE IN THE MARKET © Proprietary & Confidential – Ariadne Capital
  • 69. Big Bangs attract new investment: successful radical innovations receive and promise extraordinary profits in a mature industrial landscape Turning Degree of diffusion of the technological revolution Point INSTALLATION DEYPLOYMENT The Installation Period is one of tense co- PERIOD PERIOD existence of two paradigms •Once a truly superior technology is available, with higher productivity and clear growth potential, the outcome in the medium term is practically inevitable. •First 2 or 3 decades of creative destruction after the Big Bang are increasingly turbulent and the benefits of growth uneven. Time Big-bang Next big-bang •A new context is being created; a new common sense is emerging. •The world of computers and the Internet is very different than the world of the car, mass production and the highway. © Proprietary & Confidential – Ariadne Capital
  • 70. The dynamics of the system: three spheres of change in constant reciprocal action ECONOMIC CHANGE INSTITUTIONAL CHANGE Socio-political Production ideas & behaviour capital Financial Socio-institutional capital frameworks TECHNOLOGICAL CHANGE Technological revolutions Techno-economic paradigms © Proprietary & Confidential – Ariadne Capital
  • 71. Technological Revolutions • 1999 – David with his slingshot wants to kill Goliath
  • 72. The Economy & Social Institutions Respond • 1999 to 2013 – Broadband and Mobile Technologies continue to invade our lives • 2013 -David and Goliath must dance
  • 73. Consumerisation of Technology Ariadne advised Skype on business development activity in 2003 and 2004 The consumer's adoption of services is driving everything, reversing how new products and services used to come to market through the enterprise. User Client Developer Supplier
  • 74. Raymond Kurzweil The Singularity is Near • Technology operates exponentially while our minds operate linearly • It took 89 years for the fixed line telephone to achieve an adoption of 150 million users, but only 38 years for the television to get to the same point. The mobile phone achieved this in 14 years, the iPod in 7, and Facebook in 5. • 20,000 years of progress this century. • At a certain point, we have to leverage technology or artificial intelligence to continue to model or predict the future
  • 75. The David / Goliath Grid Model Network Strategic Effects Value When partnering with, When acquired, Ecosystem 1)Brings new 1)Can become “David” - Digital Enabler EconomicsTM – shifting digital revenues industry 2)Can reinforce or players 2)Brings lean operating gain a position as system Industry Architect Consumer – Data sets become prevalent Network – Orientation at heart of the consumer insight Renting Operating System Not Licensing to the industry Vulnerability “Goliath” - Distribution Financial Value Copyright - Ariadne Capital 75
  • 76. Examples of Corporates engaging with Digital Enablers Large corporates which are partnering and/or acquiring digital technology firms include:
  • 77. Software is Eating the World - Marc Andreessen © Proprietary & Confidential – Ariadne Capital
  • 78. GIVEN ALL THAT! WHAT IS THE INVESTMENT OPPORTUNITY?
  • 79. WE HAVE A CUNNING PLAN © Proprietary & Confidential – Ariadne Capital
  • 80. Innovation is about Economics Not Technology Otherwise we’d all be flying the Concorde But we’re packed into Jumbo Jets
  • 82.
  • 83. and Ecosystem Economics • Google says that they organise the world’s information • They actually organise the economics of the world’s information • I, as a consumer of their search, am not given any economic upside in the search transaction. • They have built a multi-billion pound business using – albeit anonymously – my personal data – aggregated with that of others, but releasing none of the economic value to me • Their biggest Achilles Heel is if someone in the search space were to cut a different set of economics for the consumer • Ariadne Capital found that entrepreneur – John Paleomylites – founder of BeatThatQuote, and sold his business to Google on the 4th of March 2011 for a 122 EBITDA multiple for these reasons
  • 84. 84 Monitise – The De Facto Leader 1.6 bn+ transactions pa 300+ FIs & Partners 17m FIs Registered customers $20bn Value of World leading partnerships 700+ payments & Mobile Money Experts transactions pa © 2003 – 2012 Monitise plc. All Rights Reserved.
  • 85. has created The Mobile Money Ecosystem over the past 9 years Cards Processor Payments • Domestic • International Mobile TopUp Enabler 3rd Party Providers • Sharedealing • Insurance Mobile Operators National Use of standard Interfaces Services • Transit • Utility Other eg Core • CRM Banking Wealth • Database Shopping & Loyalty Bank Platforms
  • 86. 86 What is Mobile Money? The opportunity is to meet a range of key consumer needs through their mobile Underpinned by bank grade technology & security © 2003 – 2012 Monitise Group Limited. All Rights Reserved. Confidential. 86
  • 87. Convergent Commerce Financial Institutions Mobile • Banking/ Alerts • Mobile Prepaid • NFC/ Remote • Remittances • Offers • App Markets • Remittance • NFC/ Private Label • Remote Direct Bill Social Media and Retail Transport online advertising Ticketing • Mobile OS • Mobile Checkout • Marketing Apps • NFC/ Proximity • LBS Services • BarCode/ Text Purch • Networking • Offers/ Promotions • Offers • Shopping Apps/ Mobile Web
  • 88. Five Stages of Company Development Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Scale on the back Validate Business of the Enterprise High Growth Idea Product Model; Operating Sustainable Business Platforms and Model Set to Scale Corporate Partners ACE Fund investment focus © Proprietary & Confidential – Ariadne Capital 88
  • 89. In 2013, “Network Benefits” accrue to those Firms who understand their role in their ecosystem and organise the economics for it This in turn leads to exceptional returns for their shareholders 89
  • 90.
  • 91. Individual Capitalism is the Force for the 21st Century “Capitalism was about empowered authority which didn’t necessarily activate the citizenry; the Internet stands that on its head, and shifts the power to the Individual – making Individual Capitalism the force of the 21st Century”.
  • 92. So I say it’s really very simple.... Follow The Entrepreneur • He/She has the Market Insight • He/She is the Creator of Value • He/She is the Hero © Proprietary & Confidential – Ariadne Capital
  • 93. Thank you .... julie@ariadnecapital.com www.entrepreneurcountry.com http://www.entrepreneurcountryforum.com 93